It’s been four years since we started Synctera and set out to build what we thought would be “Shopify for Banking.”
As I was leaving Uber and the Uber Money team, it was clear that building banking into other products was a super hard problem that required a ton of resources to solve.
Unlike payments and solutions like Stripe, there wasn’t an easy to adopt solution for embedded banking. The layers of compliance are significantly more challenging and complex relative to acquiring & the feature set much richer.
Just as Shopify opened the door for selling things online, we wanted to do the same for companies to offer innovative banking products in a safe, compliant, intuitive, and scalable way.
Balancing ease of adoption with compliance means that we’ve built a thriving marketplace of sponsor banks and companies launching products. This ecosystem, paired with a robust tech platform built on the core principles of banking, provides both sides with what they need to work together for the long term.
By the numbers since Q1 2022: 50+ signed customers, 9 sponsor banks, hundreds of millions of GMV, revenue nearly tripled last year, doubling this year and growing between 5-10% every month.
Here’s a few things that we’ve learned along the way:
- Relationships are essential and technology can enhance them. The Synctera Console provides a shared interface for both sides of the marketplace to communicate and manage their programs, offering tools and support so we can get out of the way.
- Building for scale is everything. Our platform has reconciled over $120 billion in transactions and end users on our platform have grown 2.8x over the past year. We’ve put a lot of work into making it so that each time a transaction comes in there is less human effort or room for error.
- Embedded finance is the future of Banking as a Service. While new FinTech startups will create innovative banking products, the real growth will come from established companies integrating banking and payments with their existing offerings. Our latest customers, like BTG Pactual and Webull, as well as our current pipeline, tell us that this trend will continue.
What do the next four years look like for Synctera? We’ll continue in our efforts to standardize and build compliant solutions for customers. Will we ever get it so cookie-cutter that a Shopify-like solution can exist? Probably, and it’s a big goal. Accomplishing this will unlock a new phase of innovation for FinTech in 2026 and beyond.
To bring the “Shopify for Banking” promise to life, we’ll keep scaling and making things even more seamless, and encourage strong and long lasting relationships between companies and their partner banks. The right way.
Thanks to all past and present Syncterans, our investors, sponsor banks, partners and customers for all your support and trust in us. It takes more than a village to build and deliver Synctera.
At the risk of playing off a contemporary thread: “Four more years….”
Tx
P