Synapbox

?? We were thrilled to share the stage with Luciana Etcheverry - Mondelēz International and Carlos Fanjul - Amazon at Advertising Week LATAM, diving deep into one of the branded content success stories: Trident's collaboration with Kings League on Twitch. This case truly stood out for its innovative approach to connecting with audiences. Trident took a bold step, integrating their brand seamlessly with the dynamic and interactive Twitch community. The results? Spectacular! The engagement metrics spoke volumes, demonstrating the power of smart, risk-taking strategies in today's marketing landscape. Check out some of the highlights from our panel discussion in this video. What are your thoughts on leveraging platforms like Twitch for branded content? Share your insights below! ?? #AdvertisingWeekLATAM #BrandedContent #MarketingInnovation #AudienceEngagement #TwitchMarketing

?? What an exhilarating time at Advertising Week LATAM! ?? Our team had the chance to dive deep into the latest industry shifts, from AI-powered hyper-personalization to cohesive, authentic multichannel strategies. The big buzz? Connecting with diverse audience groups and unlocking the boundless potential of multi-platform engagement. It was a privilege to see how brands can foster inclusivity and genuinely resonate with consumers. ?? Special thanks to #Trident's Luciana Etcheverry and #Amazon's Carlos Fanjul and Pamela G., along with #Altazor's Claudio Flores Thomas, for an incredible panel discussion. We explored the power of risk-taking with branded content on Twitch, featuring the Kings League—a groundbreaking approach that truly captured audience attention. Huge thanks to Sebastian Patron, Sherin Simón, Douglas Rowell, and the entire Advertising Week team for making this possible. Synapbox leaves with not only fresh insights and trends, but also new partnerships to keep pushing boundaries. ?? What trends are you most excited to explore? Let us know! ?? #Synapbox #AI #BrandedContent #Diversityandinclusion

?? Countdown Alert! Advertising Week LATAM kicks off tomorrow! ?? Starting November 5-7, the Papalote Museo del Ni?o in Mexico City will welcome over 7,500 industry peers, 300+ speakers, and 100+ sessions — all under one roof! Expect dynamic discussions on marketing, technology, and culture from the best minds in LATAM and beyond ??. Whether attending in person or virtually, you’ll find endless opportunities to connect, get inspired, and stay ahead of the curve. At Synapbox, we’re thrilled to be part of this, including our talk with Amazon Ads and Trident Mondelēz International this Wednesday. Interested in joining us? Comment below! #AdvertisingWeekLATAM #Networking #IndustryInnovation #MarketingTrends

?? We’re thrilled to announce that we’ll be back at Advertising Week LATAM as speakers next week!?? This time, we’ll be joining Amazon, Carlos Fanjul, and Trident, Luciana Etcheverry, to explore how the Kings League is transforming sports engagement. Through community-driven content, strategic influencer partnerships, and a strong integration with Twitch, the lines between sports and entertainment are being redrawn. On the success story of Trident, we will be showcasing the effective integrations of Amazon Ads. Industry expert Claudio Flores Thomas will be guiding this discussion. For those interested in fresh insights on marketing and digital content, this is a unique networking opportunity! Looking to join? Just leave a comment below! ?? #AdvertisingWeekLATAM #KingsLeague #AmazonAds #Trident #InnovativeMarketing

?? Squarespace Makes It Real with Its Surreal New Ad Series! ?? Squarespace’s latest campaign showcases the magic of bringing dreams to life through websites. The three-part series, crafted in-house, transforms everyday settings into fantastical realms, illustrating how claiming a domain can turn ideas into reality. From apartments turning into aquariums to diners filled with bodybuilders, each spot creatively demonstrates the power of web creation! This approach reminds us of other brands pushing the boundaries of digital creativity—like Wix with their dynamic 'Create Your Dream Website' series, Shopify spotlighting how businesses start from a single idea, and GoDaddy leveraging the power of small businesses in their 'Make the World You Want' campaign. The trend is clear: brands are blending creativity and technology to empower users in building their dreams. With Squarespace’s recent acquisition of Google Domains, they continue to lead in innovation. How do you see the impact of domains and web building in today’s digital landscape? ?? #DigitalMarketing #CreativeAds #Squarespace #WebDesign #Innovation #Advertising #Domains

This week, we participated at IIEX LATAM and presented how brands like The Coca-Cola Company, Delta Air Lines, Toyota Motor Corporation, and Google connect with Latino consumers in sports, using insights from our recent test with Olympics-themed ads. Authentic Spanish narration and storytelling resonated most with first- and second-generation Latinos, while English ads connected better with later generations. If you’re interested in exploring these findings further, feel free to reach out! ?

?? We’re thrilled to be joining the Greenbook IIEX LATAM event next week in Miami on September 25-26! It’s a great opportunity to exchange ideas and explore the latest trends with industry leaders like Mónica Hernández and Erik González Noha from Pepsico, Lina Roncancio from Netflix, Paula Camila Guarin from Visa, Andrea Vergara Fernandez from Anacaf, Sandeep Das from Mars Wrigley, Pamela Evangelina González Puente from Amazon, and many more. Cristina De la Pe?a and Juan Esteban Bravo will be presenting groundbreaking insights from recent studies we’ve conducted on sports events focusing on the U.S. Latino population. Don’t miss out on this event—get your tickets now! ?? #IIEXLATAM #MarketResearch #IndustryInsights #Leadership #Collaboration #Trends #Innovation"

?? ?Septiembre, el mes del orgullo mexicano! ?? El 15 de septiembre es una fecha que nos llena de orgullo en México. Celebramos nuestra historia, tradiciones y gastronomía. El marketing estacional es clave en estas fechas. Pero, ?sabías que esta celebración también representa una gran oportunidad para las marcas? Las empresas se suman al espíritu patriótico, lanzando campa?as creativas que resuenan con el orgullo mexicano. Desde promociones temáticas hasta colaboraciones con influencers locales, el 15 de septiembre es el escenario perfecto para conectar emocionalmente con los consumidores. Según estudios recientes, las campa?as que apelan al sentido de identidad cultural tienen un 25% más de éxito en engagement. ?Nada como hacer sentir a tu audiencia parte de la celebración! Marcas como DiDi Food, Rappi y Alpura han aprovechado esta oportunidad. DiDi Food lanzó una lotería gastronómica en colaboración con Larousse, mientras que Rappi celebra con una selección de más de 4,000 restaurantes mexicanos bajo el concepto "Mexicanísimo". Alpura, por su parte, presenta ediciones especiales de sus productos con dise?os de artistas mexicanos, rindiendo homenaje a nuestra cultura. Estas iniciativas no solo generan ventas, sino que fortalecen la relación con los consumidores. De hecho, durante las Fiestas Patrias se espera una derrama económica de 30 mil 394 millones de pesos. ?? ?Viva México!??? #MarketingFestivo #15DeSeptiembre #BrandingCultural #EstrategiaDeMarketing #VivaMéxico

?? Did the 2024 MTV VMAs steal your screen time? ?? The night was a huge success for both artists and brands! Taylor Swift stole the show, winning 7 Moon Person trophies and cementing her place in history with 30 total VMAs, keeping up with Beyonce! ?? But it wasn’t just about the music — the VMAs were also a massive platform for brand advertising this year. Here are some key highlights: ?? Burger King – In its fifth year of sponsorship, Burger King promoted its new Frozen Pink Lemonade and presented the Video of the Year award. ?? Doritos – Sponsored the Extended Play Stage and created custom fan-centric vignettes. ?? PepsiCo – Featured Megan Thee Stallion in its "Make Your Gameday Epic" campaign, with a special in-show host moment. ?? Bacardi – Teamed up with Camila Cabello for a performance and interactive experience, making waves both on stage and beyond. ?? Bose Corporation – Featured artists Tyla and Central Cee in a 30-second product showcase. ?? Hilton – Cleverly tapped into Taylor Swift’s fanbase with a music tour-inspired ad. With over 8 minutes of in-show branded content, the most ever offered, the VMAs also introduced innovative technologies like the Shopsense AI Lens, enhancing viewer engagement and creating seamless shopping experiences. With 30 advertisers, 8 marketing partners, and nearly 100 pieces of unique branded content, the 2024 VMAs reinforced their role as a crucial platform for brands to connect with culturally engaged, trend-savvy audiences, especially Gen Z. The power of social media and influencer partnerships helped extend the reach of these campaigns well beyond the live broadcast. Paramount did an outstanding job at the 2024 MTV VMAs. #VMAs #TaylorSwift #MTV #Advertising #Marketing #Brands #Innovation #PopCulture #GenZ

??? Gen AI + Consumer Emotions = Hyper-Personalized Content!??? In his latest presentation, our co-founder Ben Hsieh talked about the exciting connection between Generative AI and consumer emotions. When combined, they unlock the potential for creating content that feels personal and tailored to every individual.?? ?? One of the key points Ben highlighted was how an automated content flywheel allows brands to keep improving their strategies by learning from real-time interactions with customers. This keeps your content fresh and aligned with what your audience cares about as their preferences shift. ?? But the real game-changer? Testing your content to truly understand what drives consumer behavior. Did you know that 70% of marketing campaigns fall short because they skip this step? When brands take the time to test their content, they get valuable insights into what works, what doesn’t, and why. This helps shape future campaigns and builds stronger connections with your audience. How often are you testing your content? Knowing your audience’s changing behavior is key to better results and long-term loyalty. What’s your take on how testing content impacts consumer behavior? ?? We’re reading your comments below! #AI #ConsumerEmotion #ContentTesting #BehavioralInsights #PersonalizedContent #MarketingInnovation #Synapbox