Synapbox

Brands invest an average of 5% of their gross revenue in advertising campaigns—that’s millions of dollars. ???? Now, imagine launching a campaign that doesn’t connect with your audience… a complete fail. ?? AI is not here to replace creatives—it’s here to enhance and optimize their work. With AI, we can predict and analyze creative concepts in advance, testing their connection with consumers and refining them to maximize engagement. ?? Here’s another snippet from our webinar where we dive deeper into this topic. If you want more insights, drop a comment below! ?? #Marketing #AI #CreativeStrategy #ConsumerEngagement

?? We’re still thrilled about the results of our Super Bowl study! ?? This year, we successfully predicted the ranking of the most and least engaging ads with 95% accuracy. And guess what? There was a major shift in what people were looking for! A big shoutout to Google ?? Lorraine Twohill, Nicholas Drake, Adrienne R. Lofton, Robert Wong, Jesse Juriga and Kevin Proudfoot for taking the top spot with an ad that truly resonated with the audience. This data isn’t just valuable for the Super Bowl—it highlights the power of AI in creativity. In the coming weeks, we’ll be sharing mini clips from our webinar on AI’s evolving role in content creation and where it’s heading. Curious about the results? Drop us a comment! ??? #SuperBowlAds #AI #Creativity #MarketingData #DigitalAdvertising

The Future of AI in Advertising: Key Insights from Our Webinar ???? A huge thank you to our incredible panelists: Freya F. (Roche), Steven Wolfe Pereira ?? (Alpha), Javier Farfan (NFL) and our CEO Cristina De la Pe?a for sharing such valuable insights! ?? It was a dynamic conversation from beginning to end, packed with key findings on AI, creativity, and ad performance. After analyzing 36 ads with biometric + survey data from 5,000 consumers, our AI models predicted top performing ads with 95% accuracy ? . Some of our key takeaways include: - With the 2025 social and political shifts, meaningful messaging will matter more than humor. - Celebrities continue to play a role, yet the storyline is the true protagonist. - Ai isn't replacing creativity - it's enhancing efficiency and guiding better storytelling. As audience priorities evolve, human-driven insights + AI-powered analysis will redefine advertising success. What do you think—how will AI shape the future of ad creativity? ???? ??? To watch a replay of our panel discussion, watch the video below!?? https://lnkd.in/g9CW9NQy ?? If you’d like to see the full report or learn more about how Synapbox can help you, email us at [email protected]. #AIinAdvertising #CreativeEfficiency #MarketingTrends #ConsumerInsights

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?? Super Bowl Sunday: The Biggest Stage for Brands & Ads ???? The wait is over—Super Bowl LIX is here! But beyond the game, the spotlight is on the ads. With brands investing over $8 million per 30-second spot, they’re leveraging humor, Hollywood stars, and bold storytelling to make an impact. This year, Instacart and OpenAI will make their Super Bowl ad debuts, while brands like Dunkin' and Budweiser return to capture audience attention across TV, social media, and digital platforms. So, which ads will truly stand out? Join us on February 13 at 10 AM PT for our exclusive AI-Driven Super Bowl Ad Ranking Webinar, featuring Freya F. (Roche), Steven Wolfe Pereira ?? (Alpha), Srinath Y. (Johnson & Johnson), and our CEO Cristina De la Pe?a. We'll break down how AI is redefining ad measurement by analyzing 32 live Super Bowl ads, using real consumer reactions from 1,200 viewers to uncover what truly resonates. Don't miss this deep dive into the future of advertising! Register here: https://lnkd.in/g8ydyAWV #SuperBowlLIX #AI #Advertising #Marketing #ConsumerInsights

?? Don't Miss Our?AI-Driven Super Bowl Ad Ranking?Webinar!??? Join us next?Thursday, February 13, at 10 AM PT?for an exclusive session where top industry leaders—Steven Wolfe Pereira (Alpha), Srinath. (Johnson & Johnson), Freya Fawzy (Roche) and our CEO Cristina De la Pe?a —will discuss how AI is transforming ad measurement and creative strategy. Over the past five years, we've tested 110+ Super Bowl ads with 5,000 consumers, using real consumer feedback to train our AI model. This year, our system will analyze 32 live Super Bowl ads, comparing predictions against biometric and survey feedback from 1,200 real consumers who watched the game to measure accuracy and impact. ??? Save your seat and uncover the science behind winning ads!?? ??? Register here:?https://lnkd.in/g8ydyAWV ??? See what we’ll cover in our landing page below! #SuperBowlAds #AI #MarketingInnovation #AdTech #ConsumerInsights #Advertising #BrandStrategy #CreativeStrategy #MarketingTrends #AIinMarketing #CulturalIntelligence #AdEffectiveness #DataDrivenMarketing

As we dive into 2025, we wanted to take a moment to reflect on an incredible 2024, a year filled with growth, innovation, and impactful collaborations. Here’s a quick look at what we’ve accomplished together: ?? New Platform Updates ? New Dynamic Benchmarks: Now, you can analyze how short, mid, and long-form ads perform with richer comparison metrics. ? Video Encoder: Our newest AI-powered tool reveals creative best practices, predicts ad performance, and helps brands uncover which elements resonate with specific audiences. Game-changer, right? ?? Event Highlights From ESOMAR LATAM to IIEX LATAM and Advertising Week LATAM, we shared insights on: -The power of authentic storytelling in Latino engagement with Super Bowl ads. -Trident’s Twitch campaign, a case study in innovation and exceptional engagement. The feedback we received was incredible, and we’re so grateful to everyone who joined us. ?? Super Bowl Insights In 2024, we hit a new milestone by analyzing Super Bowl ads in record time, uncovering how brands connected with both Latino and mainstream audiences. These insights revealed winning strategies for creating culturally resonant content. Looking ahead, Super Bowl 2025 is keeping the $7M/30-second trend, with brands like Doritos continuing to shine through creative initiatives and Kendrick Lamar set to light up the halftime show. With over 100M viewers, it’s another massive opportunity for brands to make an impact—and we’re here to decode what works. We can’t wait to share more during our 2025 webinar and exclusive one-pager of insights. What are your predictions for this year’s Super Bowl ads? Share your thoughts below! #Innovation #AI #AdTech #LatamMarketing #SuperBowl2025#

?? We were thrilled to share the stage with Luciana Etcheverry - Mondelēz International and Carlos Fanjul - Amazon at Advertising Week LATAM, diving deep into one of the branded content success stories: Trident's collaboration with Kings League on Twitch. This case truly stood out for its innovative approach to connecting with audiences. Trident took a bold step, integrating their brand seamlessly with the dynamic and interactive Twitch community. The results? Spectacular! The engagement metrics spoke volumes, demonstrating the power of smart, risk-taking strategies in today's marketing landscape. Check out some of the highlights from our panel discussion in this video. What are your thoughts on leveraging platforms like Twitch for branded content? Share your insights below! ?? #AdvertisingWeekLATAM #BrandedContent #MarketingInnovation #AudienceEngagement #TwitchMarketing

?? What an exhilarating time at Advertising Week LATAM! ?? Our team had the chance to dive deep into the latest industry shifts, from AI-powered hyper-personalization to cohesive, authentic multichannel strategies. The big buzz? Connecting with diverse audience groups and unlocking the boundless potential of multi-platform engagement. It was a privilege to see how brands can foster inclusivity and genuinely resonate with consumers. ?? Special thanks to #Trident's Luciana Etcheverry and #Amazon's Carlos Fanjul and Pamela G., along with #Altazor's Claudio Flores Thomas, for an incredible panel discussion. We explored the power of risk-taking with branded content on Twitch, featuring the Kings League—a groundbreaking approach that truly captured audience attention. Huge thanks to Sebastian Patron, Sherin Simón, Douglas Rowell, and the entire Advertising Week team for making this possible. Synapbox leaves with not only fresh insights and trends, but also new partnerships to keep pushing boundaries. ?? What trends are you most excited to explore? Let us know! ?? #Synapbox #AI #BrandedContent #Diversityandinclusion

?? Countdown Alert! Advertising Week LATAM kicks off tomorrow! ?? Starting November 5-7, the Papalote Museo del Ni?o in Mexico City will welcome over 7,500 industry peers, 300+ speakers, and 100+ sessions — all under one roof! Expect dynamic discussions on marketing, technology, and culture from the best minds in LATAM and beyond ??. Whether attending in person or virtually, you’ll find endless opportunities to connect, get inspired, and stay ahead of the curve. At Synapbox, we’re thrilled to be part of this, including our talk with Amazon Ads and Trident Mondelēz International this Wednesday. Interested in joining us? Comment below! #AdvertisingWeekLATAM #Networking #IndustryInnovation #MarketingTrends