Sympler is a relentless seeker of truth. We harness deep qualitative research practices & projective techniques, and marry them with chat technology to scale the way clients collect rich & emotional consumer truths. By interviewing respondents in the private, intimate spaces of messaging (Instagram DMs, Snapchat, and Facebook Messenger) where people are at their most relaxed and emotionally honest, the platform is able to probe deeply and at scale. This is not “social scraping” and we don't treat people as “data points.” Sympler captures richer insights than other methods because we give people permission to be themselves.
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Ben Jenkins reminding folks how to be a little more human & a lot less robotic, one conference at a time. Thanks aytm and Molly Strawn-Carre?o for sharing! If you missed our talk with NBCUniversal but would like a copy - shoot us a message! Greenbook #empathy #IIEXNA #rehuman #sympler #AI
Senior Growth Marketing Manager @ aytm | Significant Insights Global 30-Under-30 | GRIT Future Finalist
Just before Barry Humphries (Dame Edna) passed, we watched her effortlessly outwit stars like Joan Rivers and Robin Williams. It reminded us of Wilde’s words: “Give him a mask, and he’ll tell you the truth.” In a world celebrating “fluidity,” we still often feel trapped by fixed roles. But in play, we unlock raw truths that spark creativity. So this Halloween, channel your inner Dame or clown. Playing might just be the most honest thing we do ???? ?? #play #dameedna #halloween #masks #dressup #lies #truths #creativity #qual
In the past twenty years, research & data have seen a dramatic evolution. Quant embraced technology with ease, but for qual, the emphasis on speed & efficiency often seemed like a trade-off. As skeptics, we questioned whether tech could ever deliver true quality in qual. But that changed when we stopped trying to “digitize” old methods and instead began from the consumer's perspective. Turns out the future of research isn’t just faster - it’s more human. #qual #tech #AI #myths #human
With only days until the election, we’ve been deep-diving into the minds of undecided voters, peeling back layers to reveal hidden truths. It turns out, many of them aren’t struggling with a lack of information about Kamala Harris - they’re just reclaiming their power. These 100 voters shared more than what they’d tell a pollster or even their closest friends. Beneath the surface, their hesitation reflects a desire for control, autonomy, and dignity. Check out some of our findings below. #undecidedvoters #politics #empathy
AI is great at guessing the cliches, but what about those rare, unexpected insights that can’t be predicted by algorithms? More thoughts over on Greenbook. #creativity #robots #quant #qual #AI
Can synthetic data really replace human insights in marketing? Mark Ritson says it’s "as good as real," but is relying on AI missing the mark? Before we celebrate the 90% similarity to human data, let’s not forget—the game-changing insights often come from the unexpected 10%. Curious? Read more to dive into the debate → https://hubs.ly/Q02T5hSf0 Ben Jenkins, Sympler #ArtificialIntelligence #QuantitativeResearch #DataScience
Focus groups were once seen as the gold standard for uncovering personal truths. But, what if we were to develop candid, intimate, even vulnerable settings in today’s landscape? Where are today’s most emotionally honest conversations happening? And are they better or worse in ‘quality’? #qualresearch #chatmessaging #focusgroups #myths #empathy
How could our qualitative research evolve – becoming deeper, more robust and more nuanced – if we embraced our participants as true experts, wise through their own lived experiences? Latest piece featured on Quirk's Media - check it out! #expertise #autoethnography #qualitativeresearch #empathy
Ever felt like you're conversing with a bot instead of a human? ?? With AI on the rise, predictable communication is making it harder to distinguish between human and machine. But here's the twist: it's not just about the technology—it's a reflection of us! ???Dive in to discover how to prove you’re more than a bot. Be a beacon of creativity and authenticity in an AI-driven world! → https://hubs.ly/Q02PQ8Zg0 Ben Jenkins, Sympler #ArtificialIntelligence #GenerativeAI #ChatGPT
What does it mean to be Hispanic American today? In honor of National Hispanic Heritage Month, we revisited past studies and listened to personal stories that reveal how identity is shaped by relationships and place. Check out the four things we've learned. What stories are you hearing when you sit quietly and listen? Where can these stories lead us in creating more nuanced, specific, and culturally relevant connections? #HispanicHeritageMonth #empathy #culture
We love a good myth, but we love challenging them even more. In our new series, we'll explore, question, and debunk common misconceptions about our industry. First up: IDIs & in-person are the only routes to depth. We, too, were once cynical about the possibility of replicating the depth and nuance of those face-to-face conversations in a different format... #bustingmyths #qual #IDI #empathy #connection