Symphonic Digital

?? Is AI Killing Search or Simply Changing the Rules? To stay visible and relevant in this AI-first world, businesses and marketers need to rethink their digital strategy: ? Shift to intent-driven content that AI can’t easily replicate ? Optimize for AI search results to ensure content is referenced in AI-generated responses ? Leverage structured data & schema markup to improve content discoverability ? Diversify beyond SEO, focusing on direct traffic sources like email, branded search, and social engagement https://hubs.la/Q038GxLb0. How is AI impacting your search traffic? Let’s discuss.??

In this insightful discussion, Shawn Walker Chief Media & Strategy Officer at Symphonic Digital, and Frederick Vallaeys, CEO at Optmyzr break down key PPC shifts every marketer should know. ?? Key Takeaways: ?? Machine Learning Needs Data – At least 30 conversions per campaign per month, or use soft conversions (engaged visitors, add-to-cart actions) to help train the algorithm. ?? Keywords Are Less Predictable – Google prioritizes broad match + audience signals over exact match keywords. ?? Low Search Volume Keywords Are Harder to Target – Combine broader terms with smart audience targeting. ?? Account Structure Matters More Than Ever – Fewer, well-structured campaigns outperform fragmented ones. ?? Small Advertisers? Prioritize Soft Conversions – Optimize for page engagement, downloads, or time on site. ?? Automation is Powerful – If Used Wisely – Feed it the right data and maintain control with scripts, rules, and bid adjustments. ??? Watch the full interview for expert PPC strategies: ?? https://hubs.la/Q038fpkp0

Expanding your agency’s PPC services doesn’t have to mean hiring more staff. White Label PPC lets agencies offer high-quality, expert-managed campaigns without the overhead. But is it the right move for your business? ?? Our latest blog explores: ?? When White Label PPC makes sense ?? Key benefits & potential risks ?? How to choose the right provider ?? Read it now: https://hubs.la/Q037CCSM0

SEO Forecasting: Predicting Success in an Ever-Changing Search Landscape ?? SEO is a lot like predicting the weather—patterns, data, and trends help, but Google ultimately does what it wants. That’s why proving ROI in SEO has always been one of the toughest challenges. But what if you could forecast SEO growth with confidence? ?? ? Identify ranking opportunities ? Predict traffic and conversions ? Allocate resources to high-impact areas ? Show clients real SEO ROI Our latest blog post dives deep into SEO forecasting—breaking down methodologies, tools, and the power of SEOMonitor to turn educated guesses into data-driven strategies. ?? Read more: https://hubs.la/Q037cV0w0

Managing digital advertising can be overwhelming, especially for small businesses and agencies handling multiple clients. That’s where BidWaves comes in—built to simplify paid media while delivering real results. From Paid Search and Paid Social to Programmatic and OTT/CTV Ads, BidWaves optimizes campaigns with expert-driven strategies tailored for growth. ? Proven industry expertise ? Scalable solutions for growing businesses If you’re ready to enhance your digital marketing strategy, let’s make waves ?? https://hubs.la/Q035HqsJ0

?? AI is reshaping search—are you ready? From ChatGPT’s conversational queries to AI-Generated Overviews (AIO) taking over search results, the SEO landscape is evolving fast. Users are skipping generic searches and diving straight into ultra-long-tail, intent-driven queries. So, how can businesses stay visible in an AI-driven search world? ?? Optimize for long-form, authoritative content ?? Leverage structured data and topic clusters ?? Adapt strategies for Google, Bing, and AI-powered tools Our latest blog explores how AI is transforming search behavior and what it means for your SEO strategy. ?? Read here ?? https://hubs.la/Q034LNvR0

Is Account-Based Marketing (ABM) right for your business? In this episode of Performance Delivered: Insider Secrets for Digital Marketing Success, we sit down with Carol Eversen, partner and CMO at Chief Outsiders, to dive into the world of ABM. Carol shares her expertise as a high-impact marketing leader, offering strategies for companies looking to secure new customers, expand existing relationships, and create growth opportunities. Here’s what you’ll learn: ? Why sales and marketing alignment is crucial. ? The benefits of ABM in 2023. ? How to decide which ABM program is the right fit. ? Strategies for measuring ABM success. Listen now and find out how ABM can transform your business! ?? ?? https://hubs.la/Q034qvZD0

Effective media planning isn’t about spreading your message everywhere—it’s about reaching your audience on the right channels, at the right time, with precision. From creating SMART goals to leveraging AI for insights, a solid media plan can transform your campaigns from average to extraordinary. ?? In our latest blog post, we break down: ? The essentials of media planning ? The benefits of a winning media strategy ? 7 actionable steps to build a high-performing media plan ? Top tips for 2025, including how to prioritize AI and video It’s time to maximize your ROI and turn every campaign into a showstopper. Ready to step up your media planning game? ?? Read the full blog post here: https://hubs.la/Q033MTWY0

Evergreen Content: The Secret to Sustainable SEO Success ?? When Google updates its algorithm, many scramble for quick fixes. But not Si Quan Ong (SQ Ong) and the team at Ahrefs. Their strategy is simple yet powerful: focus on quality, evergreen content?? Instead of churning out posts daily, they craft blogs that remain relevant, bringing in consistent and high-value traffic over time. Here’s what you can learn from their approach: ? Evergreen content vs. evergreen topics – Why knowing the difference matters. ? How to tackle competitive keywords – Tips for standing out in a crowded space. ? The best tools for keyword research – It’s not what you’d expect! ? Competitive intelligence tips – Gain an edge in your industry. Want to dive deeper into the power of evergreen content? Listen to this insightful conversation with Si Quan Ong on the Performance Delivered Podcast??? ?? Tune in here: https://hubs.la/Q033nVs70

?? Throwback to timeless insights! Si Quan Ong (SQ Ong) from Ahrefs joined us on Performance Delivered to talk about creating evergreen content—and his advice is just as relevant today as it was then. Here’s what you’ll learn: ? The #1 thing Google wants to see in your content ? 3 traits of “good” content: quality, uniqueness, authority ? How to increase “dwell time” and why it matters ? The role of readability in SEO success ?? Listen now to rediscover SQ’s evergreen content strategy and elevate your SEO game: https://hubs.la/Q032wZqd0