50% of mobile and 30% of desktop.?That’s how much of your target audience that’s unreachable on the open Internet. Why leave your most valuable addressability behind? Symitri helps you reach, measure and optimize across your entire target list. Ready to reach the unreachable? Let’s talk symitri.com
关于我们
Symitri is the world's first integrated privacy firewall and real-time data cleanroom for the open web, designed to balance the economic viability of programmatic advertising with the growing global demand for consumer privacy. Symitri’s goal is to establish a new foundation for privacy and data protection that fits easily into the thriving programmatic ecosystem. Think of us as a seamless 'EZ' button for real-time data protection, deterministic addressability and precision measurement, all without exposing any personal data—encrypted, pseudonymous or otherwise—to any other party in the bidstream.?
- 网站
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https://symitri.com
Symitri的外部链接
- 所属行业
- 科技、信息和媒体
- 规模
- 11-50 人
- 类型
- 私人持股
- 创立
- 2023
- 领域
- privacy、data、identity、media、programmatic、advertising和security
Symitri员工
动态
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Top advertisers know the real danger is bidstream congestion. Bidstream congestion is dragging down ad performance, and brands are feeling the turbulence. With redundant bids and chaotic supply paths clogging the system, advertisers are wasting spend and missing opportunities. Symitri delivers cleaner signals and smarter targeting to help brands navigate the open internet safely, no walled gardens required. Ready to take your campaigns to the top? Expolore our site:?symitri.com #Advertising #Programmatic #DigitalAdvertising #PrivacyFirst
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What happens when you give away your audience data and have to buy it back at a premium? For years, publishers have pushed valuable data into the bidstream, fueling a cycle of data loss, reduced control, and shrinking revenue. On the latest episode of not just ADZ, our Co-founder David Kohl dives into how Symitri helps brands and publishers match data and improve performance with a privacy-first mindset. Want to learn how Symitri can help? https://symitri.com/
Independent consultant - Senior advisor - Audience, advertising, media monetisation strategist
For years, the advertising industry has been trapped in a cycle, reacting to shifting regulations, privacy changes, and platform policies rather than proactively shaping its own future. This is nothing new, and I’ve discussed it with representatives from all sides of the industry on the "not just ADZ" podcast. In the latest episode, I welcome David Kohl, CSO of Symitri & CEO of TRUSTX. Leading two companies operating in different areas of the ecosystem, he has a unique perspective on the challenges and opportunities ahead. We explore why the industry keeps postponing real change, the risks of giving away first-party data, and how advertisers can reclaim control of their most valuable asset: audience insights. If half the internet (i.e., Apple’s ecosystem) has already operated for years without traditional tracking, why aren’t brands adapting faster? David explains why, with third-party cookies on the way out and increasing scrutiny on data practices, advertisers and publishers face a critical decision: continue relying on legacy tracking methods that are slowly disappearing or invest in privacy-first strategies that protect data while driving real performance. The stakes are high, not just for brands looking to maximise ROI, but also for media owners who need sustainable monetisation models outside of walled gardens. David shares his perspective on why publishers have been leaking audience data for years, how advertisers can achieve walled-garden-like performance across the open web, and why the future of programmatic advertising depends on privacy-first solutions that don’t sacrifice effectiveness. Link to the full video in the comments. #advertising #privacy #data #audience #media #adtech #publishers #monetisation #programmatic #strategy #userexperience #cookieless #idless #identityresolution #marketing #firstpartydata #brandsafety #brandreputation #brandsuitability #ctv #retail #commercemedia #fingerprinting #gdpr #ai #artificialintelligence #addressability #measurement #targeting #consent
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Lost in the bidstream? You're not alone. Flooded with low-quality, duplicative data, the bidstream is wasting ad dollars and clouding decision-making. Advertisers are begging for privacy-safe signals to stay on course and bid smarter. Thankfully, Symitri helps brands navigate these chaotic waters with real-time, high-quality data. Ready to steer in the right direction? Let’s talk. https://lnkd.in/efRmqeZZ #Advertising #Bidstream #PrivacyFirst #Programmatic
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The future of ad targeting Privacy is a moving target and signal loss is accelerating, which means that when it comes to audience data, it's never been more important to choose the right lane. How you turn your data into performance matters. Want to drive smarter results? Let’s talk.?https://lnkd.in/efRmqeZZ
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Welcome to Volume 1 of The Private Eye, Symitri’s new insights and analysis series. We created The Private Eye to deliver perspective on the ad industry’s most important and potentially impactful conversations. This issue explores fingerprinting, a controversial identity solution gaining renewed attention as third-party cookies disappear. Google’s policy shift is reigniting the debate on privacy, addressability and the future of digital identity. The latest Symitri Private Eye breaks it all down. Read now: https://lnkd.in/g64fQ2Qa #PrivacyFirst #Advertising #Fingerprinting #DigitalIdentity
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A championship team protects its playbook, why should your data be any different? In advertising, just like football, the teams that win are the ones with the smartest strategies and the best playbook. First-party data gives you the insight, control and precision to outplay the competition. Don’t hand over your playbook. Own your strategy and take the win. #SuperBowl #Advertising #FirstPartyData
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The phaseout of third-party cookies, stricter privacy regulations, and limits on device tracking are changing digital advertising. Marketers who relied on stable data signals must now rethink how they approach targeting and measurement. A Deloitte Digital study found companies risk losing $91 million to $203 million annually due to signal loss. But advertisers and publishers who adapt with privacy-first strategies can maintain audience reach and improve campaign efficiency. Success depends on strengthening first-party data, using contextual targeting, and adopting privacy-compliant collaboration. The right strategy keeps campaigns effective while protecting consumer trust. Let’s talk about how to move forward. Schedule a call at?symitri.com/contact #DigitalAdvertising #Advertising #SignalLoss #FutureofAdvertising
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The greens of Palm Springs aren’t just for golfers this weekend. Symitri is thrilled to join the top industry leaders at?IAB’s Annual Leadership Meeting (ALM)?from January 26-28. While others may be aiming for birdies, we’re focused on delivering strategies that make the digital advertising ecosystem smarter, safer and more impactful. The open internet is our fairway, and privacy-first innovation is our ace in the hole. Looking to elevate your advertising short and long game? Let’s connect at ALM and explore how Symitri can help you hit your targets. #ALM2025 #DigitalAdvertising #Innovation #OpenInternet #IABALM
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Walled gardens like Meta promise reach and simplicity, but at what cost? Higher CPMs, brand safety risks and a loss of data control are leaving advertisers questioning their reliance on these platforms. With CPMs on Facebook and Instagram averaging $8–$10 compared to $3.50 across premium open Internet publishers, the numbers don’t lie. And as content moderation fades, advertisers face even greater challenges to maintain trust and transparency. It’s time to rethink the ecosystem. The open Internet offers a smarter way to achieve scale, transparency, and measurable ROI—all while keeping your data where it belongs. Discover why advertisers are going AWOL on walled gardens:?https://lnkd.in/gVHbD4na #OpenInternet #DigitalAdvertising #MediaBuying #Advertising
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