We are so proud to support the important work being done in the communities we call home - like with partnering with the USO, Albertson's and the Arizona Cardinals! https://lnkd.in/gbvnKJ4W
An inspiring program to be involved in! Swire Coca-Cola celebrated Veterans Day in Arizona by partnering with the USO, Albertsons, and?the?Arizona Cardinals for a volunteer event and in-store promotion. Kade Barney, Director of Sales for Albertsons at Swire,?along with Robbie Raubolt, Account Executive for Albertsons SW?at Swire,?worked with?Albertsons?for an?in-store?promotion to benefit the USO.? For every eligible Coca-Cola product purchased by shoppers, Swire donated 25 cents to the USO up to $50,000. The promotion ran from September 29 through October 30 in 135 stores across Arizona (see image below for an example of POS signage for the promotion). In total 106,300 cases were sold to benefit the USO. Kade and Robbie worked with Anita Petersen, Account Executive?at Swire, to partner with the Arizona Cardinals for a volunteer event and a check presentation at their Salute to Service game on November 10 against the New York Jets.? Swire was able to donate $50,000 to the USO to help military families.?Brendan Cranna,?Chief Sales Officer,?along with?Kade and Robbie, and Albertsons/Safeway Leadership?was?there to present the check to the USO.? Leading up to the game, more than 60 Swire employees made 300 literacy packs for the local USO chapter at the Cardinals training facility on November 4. The team cleaned, repaired, and sorted 2,000 books, stuffed 150 teddy bears, and packed 150 snack kits. “Utilizing the established partnerships between the?four?groups really helped to make this event successful,” said Robbie.? Swire’s Arizona team?and the?Albertsons team are looking forward to partnering again next year?to help the USO.? Thank you to Anita, Kade and Robbie for spearheading the in-store promotion and volunteer event to celebrate Veterans Day and help military families!