Swipesum

Embedding payments into your software sounds like a no-brainer revenue boost… until it’s not. I’ve seen it too often: boards and leadership push for it, but without payments expertise, it’s a mess. They can’t convert their existing user base, they struggle to explain pricing or guide customers through cryptic statements, or worse... they do convert users, only for them to end up stuck in a 1-800 phone tree purgatory with third-party support that doesn’t care. That’s not a feature. It’s a fail. At Swipesum, we’ve built a better way. We don’t just consult; we become your invisible payments team, your fractional Chief Payments Officer. Our latest move? Partnering with Facility Ally to launch AllyPay, a game-changer for #eatertainment venues and sports facilities. They're booming by the way! Think modern embedded payments, optimized fee structures for all payment types, next-day funding, and white-glove customer service so seamless their users won’t even know we’re there. We negotiate the contracts, streamline adoption (yes, we help convert your existing user base), and unlock revenue streams you didn’t realize were possible, all while your brand stays front and center. Payments shouldn’t be a headache; they’re a competitive edge. Our work with Facility Ally is live proof: happier customers, healthier margins, and a payments strategy that actually works. Let’s build something together. Link to article in comments. #SaaS #Payments #Fintech

How an 8-Year-Old Payments Company (Swipesum) Became a "Top 50 Trending Startup" SEO: A Long Game. It's Not About Tricks... It's About Trust. Since 2018, we chased every SEO hack in the book. We always had a Wash U intern working on content, running interviews, and posting. We tried keyword stuffing, backlink blitzes, and endless tweaks. The result? Minimal impact. The Turning Point In mid-2024, as CEO, I took full ownership of our SEO and PR strategy. Instead of outsourcing to a junior employee or working with freelancers, I worked directly with internal and external experts, (most notably NPAccel) to develop a content plan rooted in real value. The key difference? Sharing real insights from working with clients, fresh perspectives, and building trust. What Changed? ~ Quality Over Quantity: We shifted focus to refreshing old content to keep it relevant, invested in custom creative, and prioritized thought leadership over promotional content. The goal? Helping merchants solve real problems. ~ Authority Building: (This happened naturally, but it helped!) We earned recognition: ranking on the Inc. 5000 list for multiple years and being named the #1 Merchant Services Provider by Entrepreneur Media. ~ Adapting to Google’s Updates: We embraced Google's March 2024 core update, which prioritized high-quality content and penalized low-value SEO tactics. This shook the payments industry, which had been dominated by affiliate and agent-run content. They used to own the first few pages of search results... now, they're buried. The Results? ^^^ Organic Traffic Surge: 1,384% growth in organic traffic over the past year. Which means LEADS, buckets full for everyone on the team! $$$ Industry Recognition: Featured among Ahrefs’ Top 50 Trending SaaS Startups for Q1 2025. Key Takeaway: Authenticity and user-centric content aren’t just buzzwords, they’re the foundation of sustainable SEO success. For Fellow B2B Founders & Marketers: Invest in Quality Content ~ Prioritize your audience’s needs over short-term SEO tricks. It takes years to reap the rewards, but it’s worth it. Stay Agile ~ Keep up with algorithm updates and refine your strategies accordingly. Build Real Authority ~ Earn genuine endorsements and recognition in your industry. Thanks Ahrefs for the backlink ;) the added 91 Domain Rating pointing to Swipesum helps #SEO #ContentMarketing #B2B #Payments