Swing Communication

Change Communication is not sending an email. ?? ? It’s understanding how the change fits with the business strategy. ? It’s creating a strategic plan with objectives that support the goals of the change. ? It’s showing up to the change leadership team meetings to actively participate. ? It’s providing strategic counsel to executives and the change team. ? It’s using your knowledge of the organization to ask the right questions. ? It’s knowing who your key stakeholders are and what is important to them. ? It’s understanding what you need each stakeholder group to do to make the change a success. ? It’s crafting the key messages that will resonate with each of your stakeholder groups and get them to take action. ? It’s determining which existing channels are the best way to reach your key stakeholders and creating new ones if the right one doesn't exist. ? It’s managing the calendar to get the right information out to the right people and the right time. ? It’s gauging the success of the communications. ? It’s listening to the stakeholders. ? It’s providing stakeholders the tools they need to be a part of the change. ? It’s pivoting quickly when you recognize there is an area that needs more information and attention. ? It’s thinking creatively about how to reach your stakeholders. ? It’s storytelling to help the stakeholders envision themselves after the change. ? It’s connecting the dots between the business need for the change and work that your stakeholders do. ? It's celebrating the successes and mitigating the challenges. ? It's helping employees understand WHY it is important for them to accept the change. ? It’s sending an email if that’s the best way to reach your stakeholders. Having a change communicator on your change team from the beginning will bring all of this and more to the team. Is your company starting a technology change project such as implementing Workday or SAP? Send us a DM to set up a Connection Call so you can learn more about how we can help your employees understand their WHY behind the change and what they're being asked to do to help make the change a success. #ChangeCommunication #StrategicCommunication #ChangeManagement #InternalCommunication #SwingCommInsight

There's no better feeling than being recognized by our peers for our work! Swing Strategic Communication was recognized at the IABC Houston Bronze Quill Awards on Thursday night for the comprehensive internal and external communication audit we conducted for Hensel Phelps, a large construction company known for building landmark properties. We received a Bronze Quill Award of Excellence AND won Best of Division in the Communications Research division. Is your company considering conducting a communication audit? Send us a direct message or schedule an informational meeting by clicking the Contact Us link. We'd love to work with you! #StrategicCommunication #CommunicationAudit #InternalCommunication #ChangeCommunication #CorporateCommunication #SwingCommInsights