Swaystack

How many onboarding vendors does it take to engage a customer? Opening an account is one step. Turning that account into a habit takes a full ecosystem from funding, direct deposit, card usage, and ongoing engagement. Financial institutions rely on multiple vendors to make it happen, but when those systems don’t connect, onboarding feels more like a patchwork than a process. Managing contracts, integrations, and workflows shouldn’t slow teams down. It should create momentum. The real question: Are these systems working together to build engagement or adding complexity? Let’s take a closer look at where the friction starts and how to fix it. https://swaystack.com/ #CustomerOnboarding #MemberOnboarding #OnboardingExperience #CustomerSuccess #UserAdoption #SeamlessOnboarding #CustomerJourney #DigitalOnboarding #Engagement

Fresh from Fintech Meetup, where banking teams shared a common frustration: their onboarding platforms create new accounts, but engagement stalls before activation ever happens. The disconnect between onboarding systems and digital banking platforms creates friction at the exact moment new customers are most vulnerable to churn. We've tackled this head-on by building native connectors into Q2, Jack Henry, and Alkami Technology's digital banking platforms. This means our automated onboarding and engagement tools work directly in these environments, guiding new customers through account activation and early product adoption without ever leaving their banking interface. What stood out in our conversations? Digital banking teams want to focus on driving customer activation rates and deposit growth, not managing complex vendor integrations. When fintechs build for existing banking ecosystems rather than around them, it transforms months of technical work into a straightforward platform deployment. Digital banking providers looking to expand their integration network - we'd love to talk about bringing this same approach to your platform. https://swaystack.com/ Bryce Deeney equipifi Jacob Bouer Array Brian Kaas TruStage Josh DeTar Tyfone, Inc. David Nohe FinGoal Mitch Rosenbaum Credit Union of Colorado Elizabeth Osborne Great Lakes Credit Union SHIRLEY SENN, CUDE #FintechMeetup #BankingTech #APIs #DigitalBanking #swaystack #digitalonboarding

One Nevada Credit Union knew that onboarding isn’t only about opening accounts, it’s about keeping members engaged beyond day one. That’s why they partnered with Swaystack to transform member onboarding from an afterthought into a guided journey that builds long-term relationships. Instead of letting members fall through the cracks, One Nevada is now ensuring that every new member: - Moves from loan holder to full digital banking user - Has an easy, structured way to set up bill pay and direct deposits - Gets proactive, gamified nudges to integrate their new account into daily life Through automated engagement across email, SMS, and digital banking, One Nevada is welcoming new members and securing their role as their members’ primary financial institution from day one. “Opening an account is a transaction. Becoming part of a credit union is a relationship,” said Steve O'Donnell, MBA, CCE, COO of One Nevada Credit Union. Swaystack is proud to support One Nevada in this mission. Because when credit unions guide members from sign-up to daily banking habits, the impact isn’t only better engagement, it’s financial confidence that lasts a lifetime. More on this partnership here: https://lnkd.in/eK-Y6NrC Har Rai Khalsa ?? Simran S. #CreditUnionGrowth #MemberEngagement #DigitalOnboarding #Swaystack #UserEngagement # #OnboardingExperience

Our Co-founder and CEO, Har Rai Khalsa, recently wrote for CUInsight.com about a problem credit unions don’t talk about enough: the silent churn. A new member opens an account, and then life happens. There are no follow-ups or reminders, and the account sits untouched. Weeks later, the member has moved on. Neobanks don’t let that happen. Chime sends 12 emails in 15 days, guiding customers to activate their accounts, switch direct deposit, and stay engaged. The first 60 days decide everything. How many members are slipping away because no one is reaching out? Read the full piece on CUInsight: https://lnkd.in/egngzTx8 What’s your credit union doing to keep new accounts active? Drop your thoughts below. ?? #CreditUnionDifference #PeopleOverProfits #MemberSuccess #Onboarding #CUInsight #Swaystack

Something special happens when we guide instead of sell. Logging into your new bank account shouldn't feel overwhelming. Setting up direct deposit shouldn't be confusing. Moving your subscriptions shouldn't feel impossible. This is why we built Swaystack: To turn stressful moments into confident steps forward. To make every new account feel like coming home. And to ensure your bank or credit union sees a return on onboarding that drives real results for your customers and your bottom line. Because onboarding isn't a checklist, it's the first step toward trust and long-term value. Reach out for a demo today: https://lnkd.in/eJZGHNTh #CommunityBanking #DigitalOnboarding #BankingSuccess ?#digitalonboarding #memberengagementplatform #customerengagementplatform #Swaystack

Fintech Meetup brings together leaders who aren’t just talking about the future of financial services; they’re building it. The ones focused on real connection, real engagement, and what it takes to keep customers from drifting away. That’s why our Co-founder and CEO, Har Rai Khalsa, will be there. Because the first 60 days of a new account decide everything, the institutions that understand this won’t be playing catch-up; they’ll be the ones customers stay with. ?? March 10–13 | Las Vegas ?? Fintech Meetup - https://lnkd.in/gNfyAdhK Let’s talk. The connections don’t end when the event does. #fintechmeetup #Swaystack #onboarding #partnership #fintech #UserEngagement #ClientActivation #OnboardingExperience

What would happen if we put innovation and collaboration ahead of competition? ?? These last few days at America's Credit Unions GAC have taught me a lot about the culture of the credit union industry. ?? Not only were the credit union leaders openly sharing their strategy, thought process, and partner recommendations with each other, they made the community of Fintech founders feel welcomed and valued for the unique role we play in advancing the industry. ?? Too often the principle-agent relationship between financial institutions and Fintechs can feel one sided. ???? Let’s ensure the next generation banks locally, together. ?? It was a blast connecting with so many friends (and many more not listed): Steve O'Donnell, MBA, CCE Stephen Lark Cory Shapiro David Deckelmann Tammy Tompkins Kelley Porter Olivia Hayden Tyler Kuhn Ted C. Saroop Bharwani Sanjay B. Deep Varma Parker Graham Jed Meyer Keith Dunlap Sean McNair Ira Williams, CCUE Jeffrey Staw Darell Dickerson, MBA, CCUFC Joe Cameron Nima Ghamsari Chris Spohr Riani Townshend Dave Tucker Joshua Jordan Lisa Slaymaker Swaystack will see you in 2026 GAC ! #onboarding #personalizedonboarding #banklocal #personalization #personalizedbanking #fintech #memberengagementplatform #customerengagementplatform #digitalengagementplatform #mobileengagementplatform #engagementplatform #customerengagement #miamitech #startup #creditunions #gac #cuna #americascreditunions

Recent research indicates that 71% of U.S. consumers are willing to open a bank account digitally, with a significant portion of these being Gen Z consumers. (https://lnkd.in/ehMUBeQX) However, new customers are three times more likely to show attrition within the first 90 days of opening a new account, leading to account dormancy. Not because they don't want banking relationships. Not because they're disloyal. But because digital shouldn't mean distant. They're looking for: - Clear guidance, not complex features. - Progress they can see, not points they can collect. - Banking that adapts to their life, not disrupts it. This generation wants what every generation wants: to feel confident about their money. They just expect to get there differently. This is why onboarding matters more than ever. Learn more: https://swaystack.com #ProactiveBanking #TrustAndLoyalty #CustomerCare #digitalonboarding #memberengagementplatform #customerengagementplatform #Swaystack

Onboarding isn’t an afterthought. It’s the foundation of engagement. Fintechs know it. They secure direct deposits in days, push card activations immediately, and build habits before customers even consider leaving. Meanwhile, too many community banks and credit unions still assume new accounts will ‘figure it out.’ They won’t. Nearly half of new accounts stall before they even begin. No funding, no activity, no future. The difference? One approach locks in engagement. The other loses customers before they ever get started. ?? Why integrated onboarding keeps customers engaged ?? How automation turns sign-ups into long-term relationships ?? Why banks & credit unions must rethink ‘set it and forget it’ onboarding We break it all down in this edition of SwayForward. ?? Read & subscribe. What should we cover next? Drop a comment! ?? #newsletter #SwayForward #Swaystack #digitalonboarding #CustomerOnboarding #UserEngagement? #OnboardingExperience #CustomerSuccess #UserAdoption #SeamlessOnboarding #CustomerJourney

We are proud to announce our partnership with One Nevada Credit Union! ?? Together, we’re helping turn indirect borrowers into engaged members. Instead of one-time transactions, One Nevada is creating a guided journey to help members move from financing a car to funding their account, setting up direct deposit, and making One Nevada their financial home. ?? This partnership is about more than onboarding. It’s about giving community financial institutions the tools to grow, compete, and build lasting relationships from day one. One Nevada is taking action to ensure every new member has the support to fully engage with their credit union. ???? Want to learn how this approach can work for your institution? Let’s talk. ? https://lnkd.in/eK-Y6NrC Har Rai Khalsa ?? Simran S. #partnership #PR #digitalonboarding #Swaystack #creditunions #UserEngagement #ClientActivation #OnboardingExperience