Swayable

What if your campaign results could improve by 10x? At {{linkedin_mention(urn:li:organization:279566|Advertising Week)}} New York, {{linkedin_mention(urn:li:organization:27189222|Swayable)}}'s {{linkedin_mention(urn:li:person:mwjnJylYkR|James Slezak)}} and {{linkedin_mention(urn:li:organization:2943312|The Drum)}}’s Associate Editor {{linkedin_mention(urn:li:person:W2X0POggrD|Kendra Barnett)}} shared how rapid iteration can transform campaign performance. In one standout example from the last election cycle, a PAC ditched traditional TV campaigns for quick, social-first content. By testing and refining creative weekly, they identified what resonated, doubled down on top performers, and eliminated what didn’t work. After five rounds, they achieved a 10x lift in campaign impact. The takeaway? When you measure, adapt, and iterate, magic happens. Check out our key takeaways below to learn more. Interested in the full session? https://lnkd.in/eff8PFnN #AdvertisingWeek #DataDrivenCampaigns #Swayable

How do brands prove their creative drives results? At Advertising Week New York, Swayable's James Slezak and The Drum’s Associate Editor Kendra Barnett tackled this question head-on. Swayable partners with top agencies to provide data-backed evidence that their creative works, helping to secure bigger budgets and stronger partnerships. By replacing outdated testing methods with faster, actionable insights, we empower agencies to show why their campaigns are worth every dollar. Missed the AWNY session? Check out the highlights below. Interested in the full session? https://hubs.ly/Q02YV9yN0 #AdvertisingWeek #DataDrivenMarketing #Swayable

Swayable is thrilled to announce the newest member of our team, Tyler Montague (VP of Client Success & Key Accounts)! With over 25 years of advertising and marketing communications experience with agencies that include Ogilvy, Saatchi and Grey; Tyler will bring valuable expertise to the team. When asked why he’s excited to work at Swayable, Tyler said, “One of the reasons I’m excited to join Swayable is because I see so much value in the ability to fuel a more iterative creative process with more real-time customer feedback. Swayable’s pre-testing platform opens up a whole new world of experimentation and exploration, where work can be informed by data as you go rather than judged too late in the process.” Welcome to the team, Tyler!

In the AI era, breakthrough capabilities are helping teams shatter old paradigms and establish new modes of iterative creative development. {{linkedin_mention(urn:li:organization:27189222|Swayable)}}'s {{linkedin_mention(urn:li:person:mwjnJylYkR|James Slezak)}} and {{linkedin_mention(urn:li:organization:2943312|The Drum)}}’s Associate Editor {{linkedin_mention(urn:li:person:W2X0POggrD|Kendra Barnett)}} recently sat down at {{linkedin_mention(urn:li:organization:279566|Advertising Week)}} New York to discuss how top brands are embracing a new approach to producing creative and deploying rapid pre-testing to prove what works. Missed our panel? Check out our key takeaways below. Interested in the full session? Check it out here: https://lnkd.in/dijpwqFM #AdvertisingWeek #DataDrivenMarketing #CreativeEffectiveness #Swayable

"I am excited to welcome Tyler to our executive team," said James Slezak, CEO of Swayable. "His deep understanding of the advertising landscape, relationship management, and track record of expansion will be key to our next phase of scaling and growth." Tyler Montague comes to Swayable with over 25 years of advertising and marketing communications experience with agencies including executive roles at Ogilvy, Saatchi & Saatchi, and Grey. In his new role, he will build and scale a customer service and account expansion model to support Swayable best-in-class creative testing platform. https://lnkd.in/eNz6RDqm

Stakes are at an all-time high this election season, but as GROUND's latest "Stories That Win" research shows, even slight shifts in support or enthusiasm among key demographics can tip the balance. Here’s what our findings reveal: 1?? Optimism beats fear – Ads with a hopeful, future-focused tone resonate powerfully. Harris’s “Turn the Page” ad, promoting unity and progress, outperforming messages centered on fear. 2?? Strategic targeting beats broad persuasion – While broad audience persuasion is tough in a polarized climate, targeting select groups is achievable (and very effective, according to our data) 3?? Every vote has an impact – Small increases among segments like women and Gen Z, or minor decreases in Trump’s favorability, could sway outcomes in battleground states. Check out the research, powered by Swayable’s RCT technology, to learn which ads had the most impact on voter enthusiasm. P.S. Don't forget to vote! ??? #Swayable #GroundMedia #HarrisWalz #DataDrivenInsights #Election2024

One week out and we have our Final 'Stories That Win' Analysis of Harris campaign ads with the great team at Swayable . The stakes are higher than ever in this year's election. Recent data shows that voter decisions are deeply rooted, but we know that even small shifts in enthusiasm and support among key demographics could win the election. The question remains: can optimism triumph over fear? Our analysis reveals three crucial insights: 1?? In a Tightly Divided Race, Margins Matter – Even minor boosts in enthusiasm among segments like women and Gen Z, or small dips in Trump’s favorability, could sway outcomes in battleground states. The margin may be razor-thin, but every vote counts. 2?? Optimism Over Fear – Ads with a hopeful, future-focused vision outperformed fear-based messaging, resonating with voters looking beyond division. In our data, Harris's “Turn the Page” message, with a positive look to the future, outperformed an ad focused on fear around a 2nd Trump term. 3?? Strategic Targeting, Not Broad Persuasion – While mass persuasion may be elusive in this polarized climate, targeted shifts among select groups show potential. Our findings underscore that compelling stories, backed by data, offer a powerful edge where it’s most needed. As the country rockets towards Election Day, it’s the stories that are grounded in unity and shared aspirations that offer more than a message—they represent a path forward. Don't forget to vote!

“The goal of great advertising is to get people to love your brand. It’s not measured in clicks, likes and views. It’s about changing minds. The way to prove it’s working is by measuring brand lift. Before Swayable, the methods for measuring lift were slow, expensive, and difficult to do. We’ve been able to speed up this process of measuring the impact of creative by a factor of 30, harnessing the power of new technology to deliver results in under 24 hours. This is fundamentally changing the way creative gets made, bringing hard evidence to each stage of the process, making better stories. We are seeing a transformation happening, with brands changing their creative process, how they set up their teams, and how they use technology and hard evidence to iterate more quickly and drive better creative outcomes.” More highlights soon from today’s NYC Advertising Week dialogue with Swayable’s James Slezak with and Kendra Barnett of The Drum: “Creative Agility: Moving Fast and Changing Minds” https://hubs.ly/Q02S-tF00

Looking forward to this Advertising Week New York session with Swayable's James Slezak next week! Join us as we dive into the value of creative testing, the role of emerging tech in accelerating creative processes and the need for greater adaptability in commercial creativity. #awny #swny2024 #advertisingweek #advertising #marketing #creative #ads #creativity #digital

Swayable’s Advertising Week NYC Session is just 2 days away! ? In the AI era, with creative moving at the speed of information, brands and other campaigns are rapidly embracing pre-testing to prove what works. At the same time, to take advantage of this valuable data, the approach to producing and managing creative must be adapted, often in ways that break old paradigms and establish new modes of structured development. Don’t miss Swayable's James Slezak and The Drum’s Kendra Barnett at Advertising Week as they reveal how top teams are deploying rapid pre-testing and building out new agile marketing operations. Catch their session, "Creative Agility: Moving Fast and Changing Minds," this Thursday, October 10th at 10:30 AM. Check out more details here: https://hubs.ly/Q02Sxn1t0