Sway Group is your full-service agency for exceptional influencer marketing, branded content, and digital advertising. For over a decade we’ve been known for our ability to align influencer, audience, and brand connections into exceptional content and targeted audience outreach. We’re uniquely positioned to bring your KPIs to life with persuasive digital marketing strategies that resonate with today’s consumers. Our services include: Best-in-class influencer marketing campaigns that consistently yield up to 3x the industry engagement rate: we offer handpicked talent, real-time performance metrics, and guaranteed social engagement minimums. Access to our diverse network of over 30K authenticated influencers (spanning all social platforms and content verticals) who are experts in sharing branded content. Advantageous social and programmatic advertising strategies that leverage high-performing content and/or valuable social capital into strong calls to action. Brand-owned, on-trend media assets from our Content Studio: a fast, convenient option for securing influencer-driven content without the need for a full campaign (or the overhead of a creative agency). Our full-service, hands-on approach means we’re more than an agency: we’re your partner, serving as a powerful extension of your team. When you work with us, you get an expert partner who brings passion, creativity, and in-depth industry knowledge to the table in order to help you achieve your brand goals. Learn more at www.swaygroup.com Twitter: www.twitter.com/swaygroup Facebook: www.facebook.com/swaygroupllc/
Sway Group的外部链接
203 Flamingo Rd
Suite 317
US，California，Mill Valley，94941
Read this week's edition of the Swayzine to hear Danielle's breakdown of the 2024 Sway benchmark data and discover whether micro-influencers are delivering real value or draining marketing budgets!
Are micro-influencers delivering real value, or are they draining marketing budgets? We’re diving into fresh 2024 data to uncover where the real impact lies. Let’s break it down!
Check out this week's episode of The Art of Sway to hear Casey and Danielle discuss the Unilever announcement and other topics including AI!
We couldn't NOT talk about the Unilever 20x influencer spend announcement on this week's podcast, but as per usual, Casey and I kept bouncing into other hot topics as well. Here is a little peek at our foray into AI use in the space. (Link to this week's episode in the comments!)
Check out this week's Swayzine edition, which focuses on low-budget influencer marketing!
Can emerging brands make an impact in influencer marketing without big budgets? Absolutely, but commission-only models have major drawbacks. In this issue, we’re diving into creative, cost-effective strategies like nano influencer programs and UGC campaigns that drive results while keeping quality high.
Check out our CEO Danielle Wiley on Episode 137 of the It's No Fluke podcast!
Hyper-targeting influencers might seem like the best approach, but does it always lead to better results? In Ep. 137 of ???It's No Fluke, Danielle Wiley, founder & CEO of Sway Group, breaks down why brands need to zoom out and rethink their influencer marketing strategy. Catch her insights on the rise of oddly specific requests in the industry—link in comment! #ItsNoFluke #ShortyAwards #InfluencerMarketing #MarketingStrategy
Tune into this week's Swayzine for insight into the difference between authenticity and relatability in influencer marketing. It's all about trust!
We’ve all heard that “authenticity” is key in influencer marketing—but what if the real magic is actually relatability? It’s not about sharing every raw detail, but about making people feel seen. That connection builds trust—and trust drives influence. Let’s talk about how to find the most relatable, brand-aligned influencers for your next campaign.
Is it a good idea to use an AI influencer? Tune into this week's Art of Sway podcast to hear Danielle and Casey explain why you should NOT.
Tempted to use an AI influencer? Let me and Casey Benedict dissuade you from that plan. Just... don't.
In this week's episode, Danielle and Casey discuss the Super Bowl commercials and halftime show. Tune in to hear their thoughts!
Casey and I had a ton of fun recapping the Super Bowl on the latest episode of the podcast. (Not the game, lol. We focused on the commercials and the halftime show.) As mentioned last week, I am particularly salty (no pun intended) about the Doritos ad. Want to hear more of our commentary? Link in the comments!
Struggling to get your brand off the ground? Tune into this week's Swayzine for 5 proven strategies to help you build buzz, drive engagement, and get your brand out there!
Launching a new brand comes with endless decisions, but influencer marketing can be a game-changer if done right. These five proven strategies will help you build buzz, drive engagement, and get your brand off the ground—without blowing your budget.
Tune into this week's episode to hear all about Casey's experience at Creator Academy Live last week and the insights she got from it!
There is a lot of buzz about ambassador relationships being the way to go with influencer marketing, but Casey got some interesting insight on this while attending Creator Economy Live last week. Ambassador programs might not be all they're cracked up to be! (Want to hear more? Link to this week's podcast is in the comments.) #influencermarketing #ambassadors #creatoreconomy