??SWARM Pest Control Marketing

I love what the Animal Experts do here in Tucson. They’re professionals and truly care for animal life. Theyre also the ones who introduced the world to the now famous ‘unbothered elf owl’ who went viral at 18 million views ?? https://lnkd.in/g4G3zx7G Had the pleasure to work on a piece for ??SWARM Pest Control Marketing who are their marketing agency along with ?? CS Design Studios

Finally ranking #1 for “pest control SEO.” Been a long time coming! As a business owner, I’ve realized: You HAVE to practice what you preach. …even if you get great results for your clients. How can you run a Facebook Ads agency yet suck at Facebook Ads? Or own a pest control company yet have pests all over your house? Everyone intuitively sees you as a fraud. So this is me, calling myself out. I will do better for my SEO! Excited to use myself as a case study. Are you practicing what preach? What are your thoughts?

The relationship between marketing spend and product/service differentiation in a single graph. This graph illustrates the correlation between the amount of marketing spend and the level of differentiation of the products or services being promoted to generate equivalent ROI from your marketing budget. **Highly Commodified Offerings (Far Left):** These products/services are heavily standardized and require a substantial marketing budget to stimulate growth due to intense competition and lack of distinguishing features. **Moderate Differentiation (Middle):** With a moderate level of differentiation, products/services can capture market share even with a comparatively lower marketing expenditure as they offer a unique value proposition that stands out. **Innovative and Novel Offerings (Far Right):** For revolutionary or groundbreaking products/services that introduce entirely new concepts to the market, a heightened marketing spend is essential to educate consumers about these pioneering solutions. What does this mean for a pest control company??? To me, it means that it is well worth the investment in discovering your true differentiation. And here's a hint as to what your differentiation is not: ?great customer service ?Locally owned ?Licensed ?Insured ?Best pesticides/materials You can learn more about this as well as other relevant marketing strategies on the next episode of Coast 2 Coast Pest Talk when Gabe Seymour and I welcome special guest ?? Wyatt Chambers from ??SWARM Pest Control Marketing! #ipm #pestcontrol #pestmanagement

The Google Knowledge Panel! Claim it, work on your personal branding. Kudos to Dennis Yu for encouraging me to get this done. Let me know if you need some help! It matters for many reasons. Looking for a good example on this Danny Leibrandt has done a great job on this! ??What is Personal Branding? Mark de Grasse Personal branding is the process of creating and managing a public identity that showcases your unique skills, values, and experiences. It involves crafting a consistent image across various platforms to influence how others perceive you, positioning you as an expert or thought leader in your field[3][4]. **Why Does Personal Branding Matter?** Personal branding is crucial for several reasons: - **Competitive Advantage**: It helps you stand out in a crowded market, making you more attractive to employers, clients, or partners[1][3]. - **Trust and Credibility**: A strong personal brand builds trust and credibility, essential for attracting opportunities and establishing yourself as a reliable professional[2][6]. - **Career Opportunities**: It can lead to new career opportunities, promotions, and increased visibility within your industry[2][3]. - **Authenticity and Confidence**: Personal branding enhances your sense of self and confidence, aligning your professional image with your authentic self[2][5]. Sources [1] Personal Branding: Why It Matters - The Branding Journal https://lnkd.in/gtSQ2FaF [2] Personal Branding: What It Is and Why It Matters - HBS Online https://lnkd.in/g2R5aYEp [3] What Is Personal Branding? Here's Why It's So Important https://lnkd.in/gAUDsdAm [4] Personal Branding: The What, Why, and How | Constant Contact https://lnkd.in/gMCV97MS [5] Why You Need A Strong Personal Brand and How To Build One https://lnkd.in/g3ex35UN [6] Why Personal Branding Is Important And How To Build Yours - Forbes https://lnkd.in/gk_TXgtq [7] What's the Point of a Personal Brand? - Harvard Business Review https://lnkd.in/gwnn8vdH [8] Building a personal brand: Key trends and strategies for success https://lnkd.in/gfByK6gy