Sustainable Brands

Whether you’re a long-time or emerging leader, join our community of learning and action at SB’25 San Diego, October 13–16, 2025 for the 19th gathering of this world-changing community! https://lnkd.in/erncUpXG #SB25SanDiego

Researchers from Northwestern University and Cornell University may have solved several critical challenges in recycling two of our most common plastics, thanks to machine learning and moisture from the air. Yosi Kratish | Northwestern University - Weinberg College of Arts and Sciences | Naveen Malik | McCormick School of Engineering | SRM Institute of Science and Technology (SRMIST) | Geoffrey William Coates | Brett Fors | Zachary Sparrow | National Science Foundation (NSF) | Cornell Center for Materials Research | #Plastics | #Recycling | #Breakthroughs | #Chemistry

It was such an honour to be given the chance to try and inspire the huge number of attendees at Sustainable Brands Tokyo 2025! Thank you to everyone who made it happen (particularly KoAnn Vikoren Skrzyniarz and Yuki Matsumoto) and for the incredibly positive feedback. I'm also thrilled with the launch of the Future-Fit Japan Chapter which I know is going to result in so much positive change within the country and far beyond. Again, huge thanks to our friends Saori Hirose and Hidetoshi Tahara for their unwavering support, and to Andy Chung, Lavin Yeung and the whole FFAPA team for driving it forward.

ThredUp, a leading online apparel resale platform, has released its 2025 Resale Report in collaboration with GlobalData Plc, marking its 13th annual study of the secondhand market. This comprehensive report offers insights into global and U.S. resale trends, with projections extending through 2034. Hot Takeaways: —?The?US secondhand apparel market?is expected to reach?$74 billion?by 2029. It grew 14% in 2024 — and outpaced the broader retail clothing market by 5X. —?46% of consumers?(55% of younger generations) say if they can find an item secondhand, they won’t buy it new. "As we look to the year ahead, we’re energized by the report’s insights and feel a renewed sense of purpose and dedication to shaping a?better future for the fashion industry," says ThredUp CEO James Reinhart. #Resale #Secondhand #Purpose #Apparel #Trends #ThredUp

Japanese cosmetics company FANCL launches “toiro”, a new skincare line with reusable packaging made with Eastman Tritan? copolyester. #Packaging #Reusability #SkinCare #Sustainability #Sponsored

ClimeCo is introducing "Insights for Impact," a new educational video series designed to simplify complex decarbonization topics. Through stop-motion animations, the videos break down technical concepts into easy-to-understand information, aiming to inspire action and drive meaningful progress in sustainability. #ClimeCo #Decarbonization #Videos #ClimateAction #Sponsored

How can brands communicate sustainability with authenticity? Sustainability is no longer a footnote in corporate strategy. It’s at the core of how businesses operate. But while sustainability efforts have evolved, the way many brands communicate about them has not! Too often, corporate sustainability messaging is wrapped in vague, overused phrases. Everyone is tired of hearing“we are committed,” “together for change,” “creating a better future.”, “saving the planet”.?These words may sound good, but they lack substance. Radley Yeldar’s "Words That Work" report found that 98% of leading brands rely on clichés in their sustainability messaging, making their commitments indistinguishable from one another: https://lnkd.in/dqguSXc8 The problem? When brands sound the same, they fail to connect with their audiences. Consumers, investors, and employees are more engaged than ever in sustainability—but they want honesty, clarity, and action. Stock phrases don’t inspire trust. Transparency and authenticity do. People want to see values reflected in the company’s purpose. For real. At Sustainable Brands Aotearoa, we help brands move beyond generic sustainability rhetoric and connect genuinely with their purpose. We invite businesses that are not just talking about change but leading it, to be part of a global movement that turns sustainability into a force for real impact. Here are some key guidelines from Radley Yeldar on how brands could communicate sustainability more effectively: ?? Know your audience. Instead of following corporate jargon, ask: What do our customers, employees, and investors actually want to know? Do they need scientific data, human stories, or clear, measurable impact? Effective sustainability communication is audience-first, not brand-first. ?? Get specific. “Our product is better for the planet” doesn’t mean much. How exactly does it reduce emissions, waste, or resource consumption? The more precise the message, the more credible it becomes. ?? Be genuine. Sustainability is complex. No brand is perfect, and pretending otherwise creates scepticism. Acknowledging challenges and progress—rather than just successes—builds trust and credibility. Words alone won’t drive change. It’s time to stop saying the same things and start becoming purpose-driven stories that inspire action. If your brand is committed to communicating sustainability with clarity and authenticity, we invite you to join us at The Value of Purpose, where forward-thinking brands are shaping the future with their values alignment! Let’s move past the buzzwords and make sustainability mean something. Who’s with us? Join us on 13-14 May in Rotorua and register by following the link in the comments! Sustainable Brands

Which products are most ready for reusable packaging? A new study pinpoints the top five categories primed for near-term adoption in U.S. retail, helping brands cut costs and single-use waste. Sustainable Brands breaks it down: https://buff.ly/i8b4fHm #packaging

While industry efforts to reduce Scope 3 emissions are progressing, they may not scale rapidly enough to meet urgent climate goals. Dr Robin Daniels of Wolfson College, Cambridge explains how Environmental Attribute Certificates (EACs) offer companies a means to invest in climate mitigation activities as they work to decarbonize their value chains.?

The SB Member Network is coming together for an exclusive, members-only gathering focused on redefining Good Growth — balancing profitability with creating long-term value for society and the planet. ?? April 9-10, 2025 | ?? Las Vegas, NV | Hosted by Caesars Entertainment This two-day event is designed for SB Member Network participants to share insights, explore solutions, and collaborate with fellow sustainability leaders. - Redefining Growth for Sustainability – What does Good Growth really mean? - Innovation in Action – Bold strategies tackling systemic challenges - Purpose Meets Profit – How ESG is shaping corporate priorities - Collaboration as a Catalyst – How partnerships drive real impact - Leadership for Change – Breaking free from business-as-usual ? Registration closes April 3! https://lnkd.in/e54MFZRE Gain access to exclusive forums like this and connect with forward-thinking peers driving the future of sustainable business. Contact: [email protected]