Sustainable Brands

Thank you to Forbes for the excellent coverage of our #SB24SanDiego flagship event, where we brought together global brand leaders to discuss the power of #RegenerativeAgriculture in shaping resilient, future-proof supply chains for the food industry. Walmart, PepsiCo, Mars, Delta Harvest, Suntory Global Spirits, Mondelēz International

Salk Institute for Biological Studies researchers have uncovered a key step in the evolution of photosynthesis, offering hope for transforming C3 crops like rice and wheat into more #ClimateResilient, efficient varieties using the superior C4 photosynthesis process. #SustainableInnovation #ClimateAction

Navigating the complexities of #CarbonCredits can be challenging, but companies that focus on both direct emissions reductions and strategic investment in high-quality credits are better positioned to make meaningful climate progress. #ClimateAction #BusinessStrategy #CorporateResponsibility

As AI continues to reshape industries, SustainableIT.org’s new framework offers critical guidance for businesses to responsibly navigate AI’s ethical, environmental, and social impacts, ensuring long-term value and minimizing risks. #ResponsibleAI #Sustainability #AIethics #Innovation #TechForGood #AILeadership #ESG #BusinessTransformation

What motivates us to take sustainable action? Our latest SB Research uncovers key insights into the motivations and barriers people face when adopting #SustainableBehaviors. These insights reflect how support from friends and family, feelings of contribution, and options being readily available can drive impactful change. ?? Adopting a plant-based diet: Confidence, convenience, and the support of loved ones are major drivers. Those who feel good about their contributions to the planet tend to stick with it. ♀? Supporting women and girls: In addition to receiving support from companies or government to make this more achievable, advocates are also motivated by the support of their family and friends. ?? Showing up: People who feel supported by their network are more likely to "show up" for sustainability causes, however feeling that their actions don't matter remains a barrier to taking action. It’s clear—community support and personal values play a huge role in driving sustainable actions. To make an even bigger impact, brands can focus on creating accessible options and reinforcing the power of collective effort. The SB Socio-Cultural Trends Research? study, conducted in partnership with Ipsos, measures the ongoing intention-action gap on the SB Nine Sustainable Behaviors?, which are data-driven and expert-validated behaviors that consumers and brands can take together to create positive change. Check out more highlights from this study at the link below to explore additional insights on how we can work together for a more sustainable future. https://lnkd.in/g3eKz_C3 #BrandLeadership #SustainableBusiness #ConsumerBehavior

Upcoming SB Webinar ?? Circularity by Design: Drive Sustainable Consumer Behaviors Join us on Thursday, December 5th at 1:00pm EST for an exciting webinar with behavioral design expert Sille Krukow. Discover how small changes can nudge consumers towards sustainable choices, helping brands meet their sustainability goals! ?? We'll explore: ? Gain Insights into Consumer Psychology ? Master Scalable Behavior Change Principles ? Get Inspired by Practical Behavior Design ?? Register now to explore how small changes in the environment can help make it easy for consumers to choose circularity, helping brands achieve sustainability goals while engaging customers in positive and effective ways.:

At #SB24SanDiego, six key trends emerged that highlight how businesses can thrive in an era of volatility, from #AIDriven #sustainability to embracing #CircularEconomies, #DEIIntegration, and building #resilience as a core business metric. American Honda Motor Company, Inc., Logitech, Pact #BusinessInnovation #CircularEconomy #AIforGood #ResilientBusiness #DEI #FutureProof #SustainableGrowth

Want a sneak peek into SB Membership? Join us at our December Member Meeting in NYC as a guest and experience the impact firsthand. Guest space is limited, contact us today at [email protected] for more details.

A new study reveals that turkey raised with #regenerative practices, like those from Diestel Turkey Ranch, as verified by Regenified?, not only benefits the land but also offers improved omega-3 ratios, higher antioxidant levels, and more vitamins and minerals compared to conventionally raised birds. #RegenerativeAgriculture #SoilHealth #NutrientDensity

?? Circularity by Design: Drive Sustainable Consumer Behaviors ?? Join us on Thursday, December 5th at 1:00pm EST for an exciting webinar with behavioral design expert Sille Krukow. Discover how small changes can nudge consumers towards sustainable choices, helping brands meet their sustainability goals! ?? We'll explore: ? Gain Insights into Consumer Psychology ? Master Scalable Behavior Change Principles ? Get Inspired by Practical Behavior Design ?? Register now to explore how small changes in the environment can help make it easy for consumers to choose circularity, helping brands achieve sustainability goals while engaging customers in positive and effective ways.: