Sure Oak

Google Ads has changed a ton this year... ?? Yes, everyone is talking about not using broad match keywords or PMAX campaigns - but no one is talking about... 1? ECPC being removed 2? Further limits on search term reports 3? Auto Recommendations being pushed heavily by reps And not to mention the bidding adjustment changes that have been made... If you're running Google Ads for your business, you have to check out this most recent video - link in my headline ?? #ppc #googleads #marketing #digitalmarketing #seo

Before you think about doing SEO or PPC, you should have an ideal customer profile AND an offer that they ACTUALLY want.... ?? My rule of thumb for startups is this ?? Start with 1 on 1 ?? Try to sell something to someone in a 1 on 1 format - which would most likely be some sort of sales outreach or DMing... Once you are able to find 1 person that likes what you are doing, try to sell this exact offer to another person. ?? Finally, once another person agrees - then it's time for marketing. ... And SEO & PPC are probably the best place to start when it comes time for this... ?? We have an episode with the founder of Sure Oak, Tom Casano, coming out tomorrow - where he discusses the origins of Sure Oak and how he decided to build out the living, breathing SEO & PPC agency that we are continuing to build today. Click the link in my headline to subscribe to our podcast and never miss an update ?? #startup #seo #ppc #marketing #sales #productmarketfit #digitalmarketing

SEO is the figurative backbone for your business ??? But in order to build that backbone, you have got to get the basics right... You see, SEO is a fancy word that people throw around - but most people don't even know the basics that go into it... I am talking about 1? Technical SEO 2? Content Creation 3? High DR Linkbuilding Want to get on the same page as one of the best agency's for SEO? Check out this week's podcast episode where I interview Henrique Figueiredo from Sure Oak on how to build winning B2B SEO Link is in my headline ?? #seo #digitalmarketing #marketing #linkbuilding #technicalseo #b2bmarketing

More than ever, companies are looking for fast hacks to rise organically in Google ???? They are doing this with tools like Surfer and other generative AI software... But let me tell you something you already know gimmicky things never last ?????? If you are serious about growing organically in Google, then you need to incorporate subject matter expertise & first party data into your content ?? Plain and simple. Google has already started penalizing sites for using too much AI - don't get caught lacking! ?? Henrique and I's podcast will talk all about building winning B2B SEO - check it out this Thursday Subscribe at the link in my headline ?? #seo #digitalmarketing #ai #hack #googleads #ppc #marketing

According to HockeyStack, you need a whopping 222 touchpoints to turn a complete stranger into a paying client in 2024 ?? So how do you get 222 touchpoints? Well, the answer is omni-channel marketing. No, it's not just a buzzword - it's essentially the process of generating and capturing demand on autopilot for your business. I talk all about it in my recent youtube - check it out by clicking my headline button ?? #omnichannelmarketing #b2bmarketing #digitalmarketing #googleads #seo #linkedinads

If your Google Ads specialist or rep is talking about Clicks, CTR, and leads then you are cooked ?? Some clients think that running Google Ads is all about placing bids on keywords... But news flash - Google Ads management is way more about... 1? AB testing 2? Landing Page Optimization 3? Finding Revenue Driving Keywords It's never been easier to run Google Ads... but it's also never been harder to attribute your campaign's effectiveness ?? At Sure Oak, all our digital activities go back to one thing... Revenue. Because that's all that matters. Attribution is the thing your Google Ads rep should be talking about. If not, maybe give me a call ???? #googleads #digitalmarketing #b2bmarketing #seo #socialmediamarketing

Check out ?????????????? ????????????: ?? ???????? ?????? ????????????????????! ?? Get your weekly dose of SEO & SEM insights designed to fuel your growth and keep you ahead of the curve. Don’t miss out on the latest trends and strategies: https://lnkd.in/gqJayV-v #TrafficTrends #SEO #SEM #DigitalMarketing #Growth

You'd be surprised the number of people that only care about clicks to their website... ?? Not just clients, but other marketing agencies are focused on native metrics like Clicks, CPC, CTR, Leads... But like... All of those literally do not matter. ?????? You may be wondering, what does? Revenue. ?????? ^^^ Is the only thing that matters in any digital marketing campaign. I just had an IN PERSON podcast with our CEO Nick Fraunfelder and we talked all about this. Click the link in my headline to check it out! #digitalmarketing #marketing #b2bmarketing #googleads #seo

?? Ever wondered how Google NotebookLM can create podcasts using AI? This impressive tool is set to transform how companies generate content! In a world filled with AI-generated material, how can organizations stay ahead? The key lies in leveraging proprietary data—like expert interviews and client statistics—to craft unique, engaging, and insightful content. ??? Want to see how it all comes together? You can check it out here: https://lnkd.in/gJTuP-nc Disclaimer: Please note that none of the podcast hosts are real. This podcast was created using sources fed to Google NotebookLM, so it lacks original insights. It's crucial to focus on creating authentic, original content—something AI can't fully replicate! ?? Explore our human-first content creation services here: https://lnkd.in/gw-A7m7r

?? Building strong relationships with high-quality websites is key to effective link-building, but it takes time and trust. Outsourcing your link-building efforts might be the smart choice! With 60% of leading businesses choosing to outsource their SEO strategies, you can free up your time for core operations while experts manage your backlinks. Want to enhance your digital presence? Let the professionals handle your SEO while you focus on scaling your business. https://lnkd.in/g6hWj5V6 #SEO #LinkBuilding #DigitalMarketing #OutsourceSEO #insights #fridaythoughts