Surefoot

$120,000 in revenue killed by one A/B test setup mistake. After helping 100+ brands scale to 7-figures, I've noticed 83% of tests are set up wrong. Here's how to stop bleeding money and start winning with A/B testing:

We saved a client $2.4M by catching a failing UI change before it went live. Most brands would have rolled it out, watched conversions tank, and bled revenue for months. Here’s how we turn failed tests into profit:

Blindly copying CRO tactics is killing your conversions. I've watched countless brands fall into this trap, seeing a competitor's flashy new homepage design and immediately thinking, "we need that too!" What works for one brand often fails miserably for another. In last week's newsletter, I broke down EXACTLY why copy-paste CRO strategies backfire: ? Traffic sources matter - their visitors might behave completely differently ? Audience expectations vary - what delights their customers might alienate yours ? Their test might actually be failing - you're copying something they're about to scrap ? You blend in instead of standing out - becoming just another forgettable option I shared a real case study where we tested a Chewy-inspired personalized homepage with 42,477 visitors over 43 days. The results were eye-opening: On mobile: minimal engagement with personalized elements (less than 1%) On desktop: conversions actually DROPPED (-10.4% for subscription adds) Smart CRO demands understanding your unique customer journey rather than chasing industry trends. Subscribe here https://lnkd.in/eHAPjyH2 to read this week's newsletter for my complete breakdown of how to analyze competitor strategies without falling into the copy-paste trap.

Your competitors aren't blindly copying you, they're stealing your failures right under your nose. When one client's competitor was constantly ripping off their products and copy, we weaponized it against them. They frantically mimicked everything, even our test failures we later removed. Our systematic A/B testing confused the hell out of these copycats… And after months of copying, they abandoned ship completely. That's the power of strategic CRO. It’s an impenetrable moat around your business that can only get stronger over time, and the biggest long-term CRO investment isn't fancy tools or even agencies like mine, it’s empowering your team to make fast, data-driven decisions without executive interference. This is your sign to build CRO into your infrastructure EARLY. Dedicate tech resources, streamline approvals, and maintain relentless testing momentum and in 12 months, your competitors won't have a chance of catching up. While they're still copying yesterday's failures, you'll be building tomorrow's successes they can't even see coming.

Stop throwing money at features your customers don't want. I'll share exactly how we saved Peak Design thousands by testing their buy-now-pay-later idea before writing a single line of code. We created a simple mock-up on their site. We added a button and a quick survey to gauge interest when people clicked. The data blew us away: - 68% of visitors were ready to finance purchases - 30% straight-up said they'd only buy if financing was available - Our core demographic (25-34) couldn't get enough of it - Everyone wanted 6-12 month payment plans This 18-day test gave us everything we needed to know. Over 62,000 real shoppers showed us exactly what would work before Peak Design spent a dime on development. That's the beauty of painted door tests. You get crystal-clear data from actual customers before investing in features that might flop.

We saved a client $2.4M by catching a failing UI change before it went live. Most brands would have rolled it out, watched conversions tank, and bled revenue for months. Here’s how we turn failed tests into profit: