SuperOrdinary

? Work hard, play even harder ? This week the SuperOrdinary TikTok team left the laptops at home & got together for a well-deserved team bonding event at the most magical place on earth - Disneyland Resort ????? #bettertogether #teambonding #superordinary #TSP

The SuperOrdinary TikTok Team is thrilled to welcome LANEIGE to our portfolio. We look forward to growing together ??

Well done team ????????

?? Congratulations to the SuperOrdinary TikTok Shop Team on winning 2nd place in TikTok Shop's 2024 Black Friday & Cyber Monday Ignite Challenge! A winner in the "Short Video Maestros" category, The team is recognized for their creative strategies and leveraging short videos and LIVE on TikTok Shop to maximize sales and boost engagement for our brand partners. #TSP #tiktokshop #tiktokpartner #videocontent https://lnkd.in/gEWn-6nw

How do beauty brands grow from small startups to global success? In this episode of The Experts, I spoke with Julian Reis, founder of SuperOrdinary, to uncover the strategies behind scaling beauty brands to millions. From launching a $7M brand in just 20 seconds to navigating today’s TikTok-driven market, Julian shares what it really takes to succeed in the beauty industry. If you're an indie brand looking to grow, you won’t want to miss this conversation. Watch now on: YouTube -- https://lnkd.in/gkpbhx6q or listen on: Spotify -- https://lnkd.in/gXsJWptH Apple Podcasts -- https://lnkd.in/gkumTqGz #BeautyIndustry #ScalingBrands #Entrepreneurship #TheExpertsPodcast #DrJenelleKim

?? Exciting times ahead with the explosion of TikTok Live ?? With a projected global revenue of $17 billion in 2024 and a projected annual growth rate of 40% over the next 5 years, now is the time for brands to capitalize on TikTok Live, and we’re here to help your brand navigate this dynamic landscape #socialcommerce #tiktoklive #liveselling

*The Rise of Vertical Drama Series: Brands as Storytellers* ?? The creation of vertical drama series is more than just a trend; it’s a strategic move that allows brands to engage consumers in meaningful ways. By blending entertainment with marketing, brands like Brooklyn Coffee Shop are redefining how they connect with audiences, ultimately transforming the consumer experience. ?? Creative Storytelling By crafting compelling narratives that resonate, brands can create emotional connections that traditional advertising struggles to achieve. Brooklyn Coffee Shop is a great example of how a brand can harness the power of storytelling to drive commerce. Their vertical drama series showcases relatable characters and everyday scenarios, drawing viewers into a world where the brand becomes an integral part of the story, and in turn becomes a core piece of content for the consumer. ?? Building Brand Identity Vertical drama series allow brands to establish and reinforce their identity in a unique way. By aligning their values and messaging with the themes of the series, brands can create a cohesive narrative that reflects their mission. This not only enhances brand recognition but also fosters loyalty among consumers who identify with the brand's story. ?? Driving Customer Engagement As viewers become invested in the characters and plots, they are more likely to engage with the brand beyond the screen. From social media interactions to in-store experiences, a well-crafted series can encourage fans to explore the brand further, driving both online and offline engagement. ?? Creating a Community Series like Brooklyn Coffee Shop can cultivate a sense of community among viewers. As fans discuss episodes and share their thoughts, the brand becomes a focal point for conversation and connection. This organic community-building is invaluable, as it turns consumers into brand advocates who share their enthusiasm with others. ?? Marketing Opportunities Brands can leverage their series for innovative marketing campaigns. Cross-promotions, merchandise tie-ins, and interactive experiences can enhance the viewer's journey, creating a multifaceted marketing strategy that goes beyond traditional methods. As this approach continues to gain traction, we can expect to see even more brands stepping into the world of storytelling, enriching their narratives and enhancing their relationships with consumers. #contenttocommerce #socialcommerce #videocontent #brandbuilding #socialmedia

The Rise of the #Marketplace Continues. Will DTC soon become merely a CRM tool, representing 10-20% of your channel? As we get into 2025, it's clear that the landscape of retail continues to undergo a seismic shift. The online marketplace is not just a trend—it's the future, and it’s reshaping how consumers shop. ?? Amazon now captures 60% of all beauty and personal care sales. This dominance isn't just a statistic; it reflects a broader transformation in consumer behavior, emphasizing convenience. While TikTok Shop and other social platforms may be platforms of choice for product discovery, Amazon continues to capture conversion because of the platform’s convenience and wide-ranging product assortment. ?? At the forefront of the social commerce boom is TikTok Shop, with an estimated user base of 2 billion. This platform is not just a hub for entertainment; it’s revolutionizing how we shop by blending engaging content with seamless purchasing experiences, making it a top ten retailer in record time, with no signs of slowing down. We’ll be sharing our macro musings once a week, follow us to stay in the loop ?? #amazon #tiktok #ecommerce #marketplace #socialcommerce

We’re Hiring! Are you ready to lead the charge in shaping the future of social commerce? We're seeking an innovative and driven Social Commerce Brand Strategist to join our team and take our TikTok Shop presence to the next level.

Rethink Retail Events: Why Discounts Aren't Always the Answer. Our Post-Black Friday & Cyber Monday Amazon insights reveal the consumer who waits to buy during highly promotional events isn’t likely to become the consumer that you want to spend to get, and many of our brands saw significant lift, as much as 130% YoY without offering a discount at all.? #amazon #blackfriday #cybermonday #amazoninsights Thank you to our VP of Partner Services, Ela Rasmussen, MBA for the insights.