Super League

??? FREE BURRITOS ALERT! ?? Chipotle Mexican Grill is back at it on Roblox, serving up 50,000 free burritos to celebrate their Unfolded, animated short film featuring a cover by Halsey with the message of supporting sustainable agriculture! ???? Where can you watch? Exclusively in the Chipotle Burrito Builder world on Roblox for US and Canadian players. Watch a video to learn how you're helping change the world one bowl and burrito at a time and unlock real-life rewards. The 1st 50,000 to participate receive a code to redeem at Chipotle. ?? Miss the burrito drop? No worries. You can still dive into the experience, watch the video, and score a code for a free side of queso—because everything’s better with queso. Since our partner Chipotle’s groundbreaking launch on Roblox in 2021, we’ve been cooking up next-level brand experiences with them and Day One Agency. Our latest campaign proves (once again) that the future of fan engagement is interactive, immersive, and… delicious. Ready to roll? ???? https://lnkd.in/eWzVZ_jy. #SuperLeague #Chipotle #Roblox #GamingMarketing #BrandEngagement Ruben Ruiz Kirby Ann (Connell) Molinari Irene Anguiano Adibi Scott Robinson Stephanie Sotelo Perdue Farinaz 'Fairy' Zolnasr Janagan Rasaratnam Heather Healy ?? SXSWBrian Gramo Julian Olajos Greg Trani TJ Beach Ethan McKinnon Jr Johnathan Mayo Nathan Lewis Pat Dill Brandon Francis Molly Harris Joseph Devlin Dave Mount Mike Boyce Lauren Hunziker

We're #hiring a new Quality Assurance Manager (ROBLOX ONLY) in United States. Apply today or share this post with your network.

Gen Z is redefining Super Bowl Sunday – and it's all about gaming! ?? A new Super League & Virtual Brand Group Inc. poll of U.S. Roblox users (13+) confirms what we’ve long suspected: Gen Z prefers interactive entertainment over traditional TV viewing. While the Super Bowl remains a cultural juggernaut, audiences on Roblox (85M daily active users) have spoken - linear broadcasts do not hold their interest. ?? Key Insights: ?? 66% played Roblox for an hour or more while watching the Super Bowl. ?? 37% didn’t watch at all, weren’t aware it was on, or only tuned in for the halftime show. ?? 1 in 3 watched on a digital platform instead of TV. ?? Only 53% watched the full game. This data highlights a huge opportunity for sports organizations and brands to engage Gen Z & Gen Alpha through playable content and playable advertising in Roblox, Fortnite, Minecraft, and mobile games. Perhaps the most eye-opening stat? Only 12% looked forward to the Super Bowl commercials. To capture the hearts and minds of Gen Z, it's more clear than ever that brands must make gaming a permanent fixture in their media mix. ?? Curious about Gen Z’s habits and tastes? Drop your poll questions below—tell us what YOU want to learn. Maybe we’ll include your question in our next big study! #SuperBowl #GenZ #Gaming #Marketing #DigitalAdvertising #PlayableAds #SuperLeague

??? Building a Safer Internet, One Game at a Time ?? | #SaferInternetDay The internet is an incredible place for young people to learn, create, and connect—but it's also important they know how to navigate it safely. That’s why Super League partnered with Google and Roblox to bring Google’s Be Internet Awesome curriculum to life inside an immersive gaming experience. Through interactive mini-games, nearly 4.5 million players have learned how to: ? Spot phishing scams ?? ? Defend against hackers ?? ? Avoid imposters stealing sensitive info ?? ? Spread kindness & prevent cyberbullying ?? We’re proud to work with founding members of ROOST (Robust Open Online Safety Tools), a coalition of tech leaders like Alphabet, OpenAI, and Roblox committed to child safety in digital spaces. At Super League, we’re at the forefront of creating safe, meaningful connections between brands and players through engaging, purpose-driven experiences. Let’s continue building a better, safer internet for the next generation. ???? #SuperLeagueEnterprise #BeInternetAwesome #ROOST #GamingForGood

??? THE TWILIGHT SAGA IS IN ROBLOX! ??? Edward, Jacob, or... Bella’s truck? ???? The first-ever Roblox Immersive Movie Store has launched with Twilight! ???? This isn’t just any UGC drop—this is next-level movie magic: ?? Buy the Twilight bundle and you get: ?? A digital copy of the movie (yes, really!) ?? Digital “Loca” T-shirt Plus, players of 1% Obby & Race Clicker can: ?? Drive Bella’s truck or ?? Wield an enchanted amulet with custom powers Now, players can play, wear, and watch their favorite movies via Roblox! Oh, and did we mention? The Twilight digital items were designed by Jonathan Courtney, one of the top creators on the platform, with over 40 million UGC sales. Drop a ?? if you're Team Edward, a ?? for Team Jacob, or a ?? if you’re just here for Bella’s truck. Let’s go, Twilight fans! ???? https://lnkd.in/e8Bht_PP #Twilight #Roblox #SuperLeague #PlayableAds #Gaming #UGC #Lionsgate

?? Big News: Super League is proud to be an official 2025 Roblox Partner Program Brand Creator! From beauty brands to fashion giants, a beloved robot, and even the world’s largest sporting event—we’ve helped brands break into Roblox in a BIG way! ?? Maybelline New York x Paradise RP made virtual beauty fun ?? Old Navy PopUp shops turned try-ons into must-buys ?? The Wild Robot brought storytelling to life across 9 top Roblox games ?? The 1st Official Olympic Experience let players chase gold We’re just getting started. and can’t wait to bring our award-winning development studio, innovative content marketing product suite, and industry-leading measurement capabilities to even more global brands—are you next? https://lnkd.in/eTED6qFr #SuperLeague #Roblox #MetaverseMarketing #BrandIntegrations #PlayableAds

We're #hiring a new Community Manager (Gaming Platforms - TikTok, YouTube, X, and Discord) in United States. Apply today or share this post with your network.

Thanks for the shout-out GEEIQ for our partners American Egg Board!

If you’re attending #ces2025, come relax and recharge in our Power Up Lounge. We’re set up in Suite 54022 at the Aria Sky Suites, ready to help you recharge with healthy smoothies, juice shots, IV drips, coffee, and a gamified experience! ?? ?? Need help finding us? Drop us a DM and we'll be sure to come grab you!

Integrate or Build a Custom World? When it comes to immersive branded experiences, integrations can pack a punch! ?? Take our recent HI-CHEW? Fortnite collaboration as an example: ?? Featured branded content in Minigame Box PVP Island: Color Switch, and Spin Cycle ?? Introduced the custom mini-game, HI-CHEW? Hoppers The results? ? 43M+ impressions ? 350k plays/day on average ? Peaked at 33k CCU in November, with 8k CCU avg. ? 3.1M+ in-game engagements in just week 2 Players loved collecting branded power-ups and redeeming them for exclusive avatar items—a hit combo of engagement and loyalty! Want to build a world-class immersive experience? ?? DM us to explore the possibilities! #epic #fortnite #gaming #integrations