Superfiliate

Is it time to rethink Gen Z's wallet share? ?? ?? Gen Z is growing up and flexing their spending muscles ?? But here's the kicker: They still don't control the household income. Who does? According to Harry Dixon, it's Millennial moms—and that's where Checkmate is focusing its energy via personalized deals. But Gen Z's influence is only going to grow. Forward-looking brands need effective strategies to win over the TikTok generation, especially when overall consumer spending is down. TikTok's 24-hour shutdown has revealed just how central the platform has become to Gen Z tastemaking; it's where they form opinions, discover products, and make purchasing decisions—and TikTok Shop is only accelerating this trend. Brands who adjust their marketing mix to capture both emerging & existing spending power will be the ones who win in 2025 ?

Looking for top industry talent? Superfiliate has a list of 200+ influencer marketers on the lookout for their next role ?? If you’re a brand searching for your next key influencer marketing hire, look no further than ????????????????????! SuperMatch is an 100% FREE service from Superfiliate that connects top influencer/affiliate marketers with leading brands who have big ambitions for their programs. We’ve had an INSANE response from marketers after our soft launch a few weeks ago. Now, it’s brands’ turn to get in on the action. If you want to get connected with the best talent currently in the market for a new role, fill out our form here:?https://lnkd.in/dzPQfVgy

Immitation is the highest form of flattery! I remember Anders Bill saying 3 years ago "We're going to make personalized frontends a tablestakes feature for all influencer and affiliate platforms." So, in 2022, we launched creator storefronts to make influencer marketing more than just generic tracking links dropping your customers off at a PDP. We transformed those links into personalized, conversion-optimized storefronts built to highlight both brands and creators. Fast forward a few years, and I guess it worked! Every platform has rolled out something similar, and some even look oddly familiar.. We're excited to keep pushing the limits in this space, and we are firm believers that friendly, high-integrity competition makes all of us better.

When creators can see their impact, everyone wins ?? ??????????????????????: ?????????????? ?????????????????? & ??????????-??????????! ?? ?????????????? ??????????????????: Track revenue, link clicks, conversions, and commission earned over time in our mobile-first dashboard, giving creators unprecedented visibility into their performance. ?? ??????????-??????????: Creators can generate secondary custom links to ANY product on a brand's website in addition to their cobranded landing page—and track the performance of that link in their dashboard. With these two features, brands can empower creators with the insights they need to understand program success AND take action to refine their strategy. ???????? ???????????????????? = ???????????????????? = ???????????????? ??????????-?????????????? ?????????????????????????? It’s really that simple! A big thank you to our power users like Molly Cole from Epic Gardening for their insights on how we can make brand-creator relationships more seamless on our platform! ??

How are top brands REALLY winning with influencers? Our founders Andy Cloyd & Anders Bill are spitting the facts on HappyStack ??'s latest podcast: ?? ???????????????? ?????? ????????????????????????. In today's attention economy, creator partnerships aren't optional for any brand looking to grow. ?? ??????????????-?????????????? ?????? ???? ?????? ?????? ??????????????-???????????? ??????.?Smart brands are reverse-engineering products around creators and their audiences. ???????? ???????????? ???????? ?? ?????????????????? ?????????????? ???????? ???????? ?? ?????????????????? ??????????????.?Out of thousands of creators, there might only be 100 that are perfect for your brand—and you need to find them. ?????????? ???????????????????? ?????????????????? ???? ???????????????????????? ??????????????????. Brands that invest in real connections with creators consistently outperform those focused solely on metrics. Thanks so much for having us! ?? Check out the full episode here: https://lnkd.in/d_38xZCQ

To scale their affiliate program, WonderCow needed more than a platform; they needed a partner ? A smooth migration is the first step to unlocking program growth. Our Merchant Success team dove right in and made sure that WonderCow was set up for success from day one. A special shoutout to Victor Dominguez for leading the charge!! ?? In Makenna Nemechek's words: "The team doesn’t just provide solutions—they dive in, adapt quickly, and make sure they’re aligning with our needs every step of the way." Thank you to Makenna and the entire team at WonderCow; we love working with you! ?? Recharge Klaviyo Triple Whale

It’s a breeze to scale your affiliate program with TikTok Shop Automations ??? ?? Power your program with full-funnel automations from Superfiliate that streamline every stage of TikTok Shop affiliate management: ? Kickstart collaborations by automating personalized emails or DMs. ? Auto-approve/decline sample requests and notify creators via email and DM. ? Automate follow-up reminders to get creators posting faster. ? Request Spark Ad links when content is posted to amplify winning content. ? Automate re-engagement emails or DMs to retain quality creators. These are the best practices of TikTok Shop creator management—all distilled into one powerful engine so you can ditch the manual grind and speed up the path to GMV ??

The ????. ?? ?????????? in influencer negotiations? Knowing your "walk away" point. Mike Newton uses this easy framework to keep from over-investing in partnerships: ?? ??????????????????????.?Research the influencer's engagement rates, median content views, and past partnerships. Use these numbers to inform your offer. ?? ???????? ???????????????????? ??????????. This is the ideal compensation you'd like to offer an influencer. It should align with your overall budget and program goals. Dream big, but stay realistic. ?? ???????? "???????? ????????" ??????????. Establish a hard limit on what you can afford to invest. Commit to this number to avoid temptation! ?? ???????? ???? ?????????????????????? ????????. If you're missing key details, don't be afraid to ask questions during negotiations. The more context you have, the better equipped you are to reach a mutually beneficial agreement. The bottom line? Know your numbers, do your research, and give yourself intentional flexibility. Your budget will thank you ??

Stop letting influencer marketing live in a silo ?? Influencer marketing has real impact—but only when it’s part of a broader marketing strategy. As Rebecca Beach explains, there’s a whole lot more that goes in than relying on influencers 100%. Your organic social, on the ground activations, and product marketing have to be fully dialed in for influencers to work their magic. Here's how to unlock the full potential of influencer partnerships: ? ??????????? ???????????????????? ?????????????????????? ???????? ?????????????????????? ?????????????????? ?????????? Every influencer campaign or program should tie back to a core objective, whether that’s brand awareness or direct sales. Brief influencers on the "why" behind their content. ? ???????????? ???????????????????? ?????????????? ???? ?????????? ?????? ???????? ???????????????? Repurpose top-performing creator assets for emails, ads, and organic social posts. Elevate influencers as the faces of your brand to build credibility and trust. ? ???????????? ?????????????????????? ???? ????????-???????? ?????????? ?????????????????????? Tap into your top performers' expertise for product insights, event appearances, and ongoing content creation. Investing in these relationships pays dividends! Bring influencer marketing into your marketing umbrella, and you will prove the channel's bottom-line impact ??

February may be short, but it’s been one of the most exciting months yet!! This month has been all about taking risks, thinking outside the box, and shaking things up in a space that often feels like it’s stuck in the same old routine. I encourage everyone to step out of their comfort zones—putting yourself in uncomfortable situations is where the real growth happens. For me, that meant speaking on my first panel ever at Affiliate Summit West, and then doing it again just a day later at Creator Economy Live in Las Vegas. I was honored to be selected for two incredible panels this month: Benchmarking for Affiliate Influencer Partnerships with an amazing all-female panel featuring Yulia Shilkina, Audrey Van Vark - Attl , & Kayla Castro Brand Safety Meets Creative Freedom with the talented Melissa Konstantas, Michael Ramirez, Adriana Wilcoxon, & Angelo Cartas ?? Key takeaways from both: Brand safety & creative freedom can (and should) coexist. It’s all about finding that balance where creators can stay true to their authentic voice, while brands offer clear, supportive guidelines. But PLEASE, never give a creator a script to read! Let them speak from the heart—they know themselves and their audience better than anyone else. Affiliate marketing isn’t just for traditional influencers. Industry experts, niche creators, and community leaders are where the real opportunities lie. Relationships > transactions. The most successful partnerships are built on trust, shared values, and a long-term vision. Superfiliate is indeed the best platform out there ??—if you're not using it, you’re missing out! Feel free to ping me if you want to hear about CLEARSTEM's experience. And on top of all that—our influencer & partnerships team has tripled in size (!!), and I’m thrilled to have sara doane and Abbie Johnson joining CLEARSTEM to take our impact to the next level! We’re doing what no one else in the industry is doing, and I couldn’t be more excited to see where this momentum takes us. We're ready for you, March! ?? #InfluencerMarketing #BrandPartnerships #AffiliateMarketing #CreatorEconomy #Growth #CLEARSTEM