Superfiliate

?? Talk About a Glow-Up! ?? Yesterday totally got away from me (hello, CLEARSTEM’s Black Friday madness! ??), but I couldn’t let this moment pass without sharing… Five years ago—on November 20, 2019—I took a screenshot of CLEARSTEM’s Instagram page. I was so excited to join the team and said, “I can’t wait to see where CLEARSTEM will be in 5 years!” Fast forward to today: WE did it (Elle Wood's voice), and here WE are. ?? Scaling a brand during a global pandemic wasn’t easy for this team, but talk about a glow-up! Through the power of community, a commitment to education, and strong leadership, we turned every challenge into an opportunity to learn and grow. Today, CLEARSTEM is thriving, making waves, and changing lives—proving that when passion meets purpose, anything is possible. Here’s to celebrating this milestone and looking ahead to everything still to come. To our team, community, and supporters: THANK YOU for being part of this incredible journey—you’re the heart of everything we do. Can't sign off without mentioning our 26% off sitewide sale (with code COLLEEN of course haha). https://lnkd.in/gzVneqR9 ^Shoutout to Superfiliate for helping me scale our ambassador program!! Community & relationships are everything ?? #CLEARSTEM #GlowUp #SkincareWithPurpose #Growth #Community #Gratitude #5YearsStrong

There's nothing we love more at Superfiliate than seeing one of our merchants killing it ?? Colleen Pereos has built out an INCREDIBLE ambassador program at CLEARSTEM (and generously shared those insights with us as part of our Influencer Marketing Field Guide!) The lesson here? Building a successful program doesn't happen overnight. Just like any marketing strategy, consistency and commitment is key. It's been five years of constant testing and iterating for Colleen and CLEARSTEM to build an engaged community who love advocating for the brand. We agree Colleen—it's one heck of a glow-up! ?

For the influencer marketer wearing all the hats! ?? ??

Does a creator have an audience, or a true community? Kendall Dickieson at Graza explains the crucial differences: ?? Community: Active followers, high engagement, frequent interactions. ?? Audience: Passive followers, low engagement, low interaction. An active, engaged community is more likely to trust and act on recommendations from a creator. So, don't be blinded by big follower counts when vetting creators! Instead, look for these green flags: ? Frequent, meaningful comments from followers ? Creators engaging with comments ? Conversations happening between followers ? Followers tagging friends and sharing a creator's content These are the signs of a thriving, tight-knit community centered around a creator—and that's your ticket to a high ROI program.

Do you REALLY need usage rights for an entire year? Not according to Lindsey Gamble. Here's what you should do instead: ? Identify the content that's performing best organically. This will likely yield the best results when boosted. ? Begin with 30-60 day usage periods. This avoids overpaying for rights you won't end up using as fresh assets come in. ? If a piece of content proves evergreen, circle back to the creator to extend the usage period. So be selective, start small, and scale smart. Your budget will thank you! ?? For more takes on whitelisting and usage rights, check out our Influencer Marketing Field Guide: https://lnkd.in/dzUaGVnG

Last month we grew our customer base by nearly 15%… here are some of our favorite brands we brought aboard ?? quip. As an early Quip customer this one made me VERRRY stoked Dryft Sleep GRUPO Caffeine Army Happy Dad Hard Seltzer & Tea And so many more!!

Set up your influencers with guidelines, NOT requirements ?? This is Korina Sanchez at Chomps' advice for authentic, impactful content?? What does this look like? ? Provide must-haves only for critical elements (e.g. link stickers in Instagram Stories for direct response campaigns) ? Provide simple do's and don'ts for consistency & quality (e.g. well-lit area, no competing products in frame) ? Allow freedom in storytelling & execution ?? Avoid micromanaging the creative process Remember: Your brand is partnering with creators because they speak the language of your target audience. Set clear expectations with minimal guardrails, and leave the rest to your creators' talents! Get more tips & tricks for your creative briefs in the Influencer Marketing Field Guide: https://lnkd.in/daqBk8XX

There's no Glassdoor (yet! ??) to look up what rate to offer an influencer. Milan Robarts shares her top 3 tactics for getting the best deal: ??. ???????? ???????????????? ???????????? ????????. The first offer you make likely won't be accepted by the creator. Leave yourself enough space to bump your offer or throw in another incentive. ??. ???????? ???? ???????? ??????????.?Whether it's their audience size, engagement rate, or campaign goals, you should ALWAYS be able to rationalize the details of your offer during negotiations. ??. ???????? ???????? ???????????? ????????????????????. Creators and talent managers talk! Make sure you're offering a fair rate to influencers of a similar profile. Remember: There's a real person behind each profile. Acknowledge the time and energy that goes into an influencer's content. A little respect goes a long way in building lasting partnerships! For more negotiation tips & tricks, check out the 'negotiation do's and don'ts' chapter in our Influencer Marketing Field Guide: https://lnkd.in/eBQ3yyqN

It's not just about offering killer word of mouth software; it's how you set your merchants up for success ?? Dreamland Baby Co. has transformed the restless nights of thousands of parents and babies. Along the way, they've built up a close-knit community of moms and families who are passionate about providing support and education—not to mention the chance for a better night's sleep! ?? Thank you for such kind words Lauren Maxwell! We love working with you, Olivia Nootens and the entire Dreamland Baby team! ?? Attentive Klaviyo Triple Whale

After years of online collaboration, countless zoom meetings and messages I finally was able to meet up with Lauren Maxwell and Colleen Pereos. They helped me build For The Clout slack channel, from a handful of friends to over 300+ CPG brands nationwide. So grateful for all the time and effort these ladies have given me over the years. ?? We had the pleasure of meeting up with our friends Sarah Crow and Kaitlyn Tarr who have supported the For The Clout community and secured Superfiliate as sponsors of our Denver Brunch Connects event. More photos and details from the event to come!