Superconnector Studios

#2 on Fast Company's Worlds Most Innovative Companies! Between Liquid Death and Airbnb! Our second year on the list, in our second year of existence! Thank you to our colleagues, clients and collaborators. And thank you, Fast Company! https://lnkd.in/eDbsxZbf

???????????? ??????. ???????? ???? ??????????????????????????. ?? Brands that entertain win. And if you don’t believe it, just ask Jae Goodman - the man who spent $2M on Michael Jackson and redefined brand storytelling forever. In this clip from ???????????? ???????????????????? ????????, Jae breaks down why the future of marketing isn’t about interrupting consumers—it’s about creating culture that people choose to engage with. ?? ??????????????? ???????? ???? ???? ?????????????? #???? ???????? ?????? ??????????????. (Link in the comments)

Or share it. Ownership does not have to be binary, as in one party does or does not "own the IP." The term "participation" can and should be in every conversation between brands and entertainment, but you'll rarely see Superconnector Studios recommend that a brand fully-finance development, production, promotion or distribution. Therefore, it's unlikely that the brand would be in a position to outright own the IP. We will, however, suggest that if a brand wants to exercise meaningful creative input then the brand should expect to make meaningful investment. And while we tend to agree, Jonas, that earlier in the process is better when a brand wants that meaningul creative input (or even decent product placement or integration), we'll also note that there are many compelling opportunities for brands to participate later in the process when the creative, distribution and timing are more defined. Last, back to where you started, in virtually every instance where a brand offers value to a piece of entertainment (note: "value" can be way more than cash), there can and should be opportunity for the brand to *participate* in the value (note: including cash) generated by the IP. Thanks for another insightful and provocative post!

This is Sean Prian aka "Uncle Sean" ... my wife's brother (and perfect family), serving his 25th year in the City of Los Angeles Fire Department (LAFD). However hard our jobs may be, if we're on LinkedIn right now, Sean's job is harder. THANK YOU to Sean and his thousands of firefighter colleagues from LA and across the USA, Canada and Mexico, who continue to fight the STILL BURNING AND LESS THAN 20% CONTAINED fires. Thank you again to Sean, who at the height of the firefighting madness and its associated community support recognized that while stations in certain neighborhoods were awash in kind-hearted celebrity pop-ins and meal drops, the teams from stations in neighborhoods that are food deserts on a good day were lacking. So Sean worked with our colleague Liza Killian and her husband Juan Jose Ferreiro to have Great White Partners, where Juan is Executive Chef and Director of Food & Beverage, conceive, prepare and deliver hundreds of protein-rich and whole-grain-packed meals to stations in neighborhoods like Compton and South Central. Who does this? Uncle Sean does. Firefighters do. They look out for each other while looking out for all of us. So let's look out for them. As the LA fires drop to the number three news item (Hegseth, Michelle Obama), and soon drop out of global and national consciousness while LA rebuilds from what appears to be the most costly disaster in US history, please take a moment to thank our firefighters. And if you're inclined to say thank you with a contribution, Uncle Sean recommends Los Angeles Firemen's Relief Association (link in Comments, where I welcome similar links). Superconnector Studios will be donating $10,000. And if this is re-posted more than 100 times, we'll double it. Thank you. ????????

Looks like our Co-Founder Jae Goodman was in a storytelling mood! Have a listen!!

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Great points made here by Jack Verschleiser of Superconnector Studios on the different types of ROI in branded entertainment. We recorded this show live in Los Angeles on November 7th. Listen and "Follow" wherever you get your podcasts.

Superconnector Studios' Jack Verschleiser sharing his experience, expertise and insights from Nike's Waffle Iron Entertainment, AB InBev's draftLine Entertainment and more. Have a listen!!

Drop of Sunshine wine on PEOPLE Magazine | PEOPLE.com's holiday gift list??!!??!! Creating a wine -- er, three wines -- with Hello Sunshine and Treasury Wine Estates was already a 2024 highlight for Superconnector Studios. This is just, like, reason to shake a bottle of the sparkling rosè, pop the cork and celebrate! (Yes, John Kaplan, then I will clean up the mess.) Thank you to ALL who continue to shape this success story! ??????

What a lineup in LA! Not surprisingly, tickets are moving fast so grab one!! Thank you, Fergus O'Carroll and ON STRATEGY for including Superconnector Studios' Jack Verschleiser to share his experience shaping Nike's Waffle Iron Entertainment (including our very first film release on HBO in collaboration with Imagine Entertainment & Television Marc Gilbar) and his work today leading AB InBev's draftLine Entertainment. Thanks in advance for insights from the advertising agency side from our former Creative Artists Agency colleague, Anomaly's Aisea Laungaue, and TBWA\Chiat\Day's Jen Costello. And, our Co-Founder Jae Goodman sends a thank you to all involved on behalf of Effie Worldwide for highlighting the important connection between sound strategy, creative execution thereof through Brand Entertainment, and Marketing Effectiveness!