SuperCircle

SuperCircle is heading to Manifest 2025, Feb 10-12! ???? We're excited to join the conversation on the future of supply chain innovation at the premier event for logistics, sustainability, and circularity. Our CEO, Chloe Marie Songer, will be speaking on the Decarbonizing Our Supply Chains panel—diving into what it really takes to build scalable, circular solutions that cut emissions and create value. Join Chloe for this discussion on Feb 10th alongside leaders from Bcomp Ltd, PepsiCo, DHL Supply Chain, and Joseph Weilgus, CEO of New Legacy. If you’ll be at Manifest, let’s connect! ?? Whether you’re a brand, retailer, or innovator looking to future-proof your supply chain, we’d love to chat. Reach out to [email protected] to find time with our team. See you in Vegas! ??? #Manifest2025 #CircularSupplyChain #Decarbonization #SustainableInnovation

SuperCircle is bringing circularity to NYFW We’re excited to be showcasing and speaking at EDGE 2025—the NYFW Fashion Tech Expo hosted by Threads of Tech x All Things Fashion Tech x in haus. This event is all about pushing fashion forward, spotlighting the innovators shaping the future of retail, sustainability, and circularity. ?? Feb 8 | Creator House, Union Square ?? Catch our Founder & CEO, Chloe Marie Songer, on the “Extending Lifecycles” panel at 4 PM alongside leaders in circularity to break down how brands can build scalable takeback and resale programs that actually work. With leaders from Rent the Runway, Poshmark, Amazon, and more in the room, this is where the most exciting fashion-tech conversations are happening. ?? Want to connect while we’re there? Send us a DM! #EDGE2025 #NYFW #FashionTech #Circularity #SustainableFashion

SB 707, meet HB 1420. ?? Another major step toward circularity is here—Washington just introduced a textile EPR bill that will reshape how brands and retailers handle end-of-life textiles. HB 1420 would require producers to take financial and operational responsibility for collecting, sorting, repairing, and recycling apparel, footwear, and accessories sold in the state. Sound familiar? This builds on the momentum of California’s SB 707, reinforcing that circularity isn’t a trend—it’s the future. What this means for brands & retailers: ? Accountability is expanding – If you sell textiles, you’ll need a plan for their end of life ? Retailers, take note – You could be held responsible for products you don’t manufacture ? Proactive brands will win – Aligning with circularity now will put you ahead of regulations, customer expectations, and financial liability At SuperCircle, we’re helping brands navigate this shift—so you don’t just comply, you lead. Ready to future-proof your business? DM us or reach out to [email protected] to get started. ???? Link in comments to learn more. #CircularEconomy #TextileRecycling #EPR #Sustainability

?? EOY Warehouse Clean-Out: Recycle Excess & Damages As we wrap up 2024, we know a clean warehouse and a balanced sheet are top priorities. SuperCircle is here to help you clear out your inventory, keep it off the balance sheet, and out of the landfill. ROI-Positive Opportunities: ? 2024 Tax Write-Downs ? Donation Tax Credits ? Potential $$$ back through Duty Drawback (if eligible) ? Cost-savings on storage costs ? Divert items from landfill & make space for 2025 inventory ? Best-in-class reporting, full traceability on disposition & impact Ready to clean out your warehouse and maximize your end-of-year benefits? Let's make a positive impact together. ?? Reach out to us directly at [email protected] #CircularEconomy #Sustainability #WarehouseCleanOut #Recycling #EOY2024 #SuperCircle #Impact

New year, new activewear—on us. We've partnered with Girlfriend Collective to give your 2025 closet an upgrade, while helping you responsibly recycle what no longer sparks joy. Now through 12/31/24, when you recycle your pre-loved clothing (from any brand) through our ReGirlfriend program, you’ll be entered to win a $500 Girlfriend Collective gift card. Plus, you’ll earn up to 30% off your next purchase just for recycling, thanks to our always-on ReGirlfriend program. Ready, Set, Recycle ?? https://lnkd.in/e3fbyZsq Terms and conditions apply. See FAQs for full details. #Circularity #recyclingprogram #giveaway #sustainablefashion

?? Big news for the future of circularity: SuperCircle is proud to join the Elemental Impact portfolio! As one of 16 new investments from a pool of over 700, we’re thrilled to be receiving strategic investment and expert support to scale our vision of a truly circular future — one where textile waste is history, and circularity is endemic for brands and textile producers. Partnering with Elemental accelerates our mission to bridge the gap between climate innovation and widespread adoption, turning bold ideas into real-world impact. Together, we’re tackling one of the most pressing challenges in fashion: creating a system where waste becomes a resource—and creates value. Elemental Impact has a 15-year legacy of scaling transformative climate solutions, and we’re proud to partner in building a new era of sustainability in textiles. Learn more about the work happening across Elemental’s portfolio here: https://lnkd.in/eTNjn5Eg #Circularity #ClimateTech #ImpactInvestment #SustainableFashion #ElementalImpact

This Thanksgiving, we're feeling extra grateful. ?? A heart-filled thank you to: ?? Our 50+ world-class brand partners who are leading the charge in creating a paradigm shift in fashion—taking a bold bet on circularity and collaborating with us to make it happen. ?? The 70,000+ customers who are powering the circularity movement from the ground up—choosing to recycle, repurpose, and divert textiles from landfills, proving that change is possible when we act together. ?? Our incredible team for their tireless efforts and passion in bringing this vision to life every single day. Together, we're building a future where waste is a thing of the past. ?? Wishing you all a Thanksgiving filled with gratitude, connection, and hope for what’s ahead. Thank you for being part of this journey with us. #CircularEconomy #SustainableFashion #Thanksgiving #Gratitude #SuperCircle

Swim season is officially over ??, but our Second Life Swim program with J.Crew is here to help you make space for your new winter wardrobe (sustainably). Just this year, over 15,000 swim items (from any brand!) have been kept out of landfill, with their recyclers rewarded with credit to shop new styles—here’s why it matters: ?? Most swimwear (>85%!) ends up in landfills, adding to the 25 million tons of textile waste each year. ? Synthetic fibers can take up to 1,000 years to break down, harming waterways and ecosystems along the way. ?? With recycling innovation across our network of best-in-class fiber recyclers, we’re able to give swim styles a second life through fiber-to-fiber and open-loop recycling. Give your old swim a new life and upgrade your winter closet today. Recycle here → https://lnkd.in/esrxrc8u #textilerecycling #swimrecycling #sustainablewardrobe #circularity

It’s National Recycling Day and we’re celebrating with our partners Parachute Home! Yesterday evening we had the pleasure of hosting a fireside chat with Parachute Home at their Flatiron NYC store with Parachute Founder, Ariel Kaye, and SuperCircle co-founder and CEO, Chloe Marie Songer.? We discussed the current state of the textile waste crisis, the importance of consumer choice in driving brands to adopt sustainable practices, and circularity as a profitable growth-driver for businesses. A big thank you Lindsey Coffey for moderating such a powerful discussion and bringing your unique perspective to our community. We launched our post-consumer recycling program with Parachute earlier this year and together we’ve diverted over 13,000 lbs of textile waste from landfill — and into recycling instead. In celebration of National Recycling Day, now, through 11/17 you can earn 25% off your next Parachute purchase when you recycle your pre-loved linens (from any brand) at any Parachute store nationwide. Start Recycling Here →??https://lnkd.in/e4FtmmKQ #NationalRecyclingDay #parachutehome #thoughtleadership #sustainabilitypanel

So proud to share today’s launch of the first and only large-scale yoga mat recycling program with Manduka ? Starting today—fittingly, National Recycling Day—anyone with ANY yoga mat in the U.S. can send it to be responsibly recycled via SuperCircle and, in exchange, earn 20% off a new Manduka mat—which are protected by a lifetime guarantee.? “For over 25 years Manduka has pushed boundaries in sustainable innovation through sourcing, manufacturing and Lifetime Guaranteed durability, leaving behind the smallest footprint we can with our products. Now, we are solving the end of life challenge for yoga mats, keeping them out of landfills where they can take 100+ years to break down creating further damage to our planet. We are thrilled to partner with SuperCircle in this mission towards a more circular economy.” - Pamela Levine, CEO, Manduka. Recycle your pre-loved yoga mats here ?? https://lnkd.in/eH5NSDsR #recyclingprogram #circularity #brandpartnerships #sustainability #nationalrecyclingday