Supercadence

Before trying Supercadence, BetterComp faced the challenge of connecting with key decision-makers in enterprise accounts. With marketing teams stretched thin and SDRs needing to move quickly, they needed to prioritize and engage the right contacts more efficiently. "Supercadence made it easy to focus on the people actually engaging with our content. It was no longer a guessing game – we knew exactly who to reach out to and how to approach them.” - Brad Blayden, SDR Manager at BetterComp. Discover how BetterComp achieved a 4.14x higher meeting-to-opportunity conversion rate and drove $1.6M in pipeline: https://bit.ly/4eqqDar

Salespeople constantly walk a fine line between personalized and too personal. A "humanized" approach is the key to avoiding the pitfalls of overstepping. It focuses on a prospect's real needs and pain points instead of sharing unnervingly specific details about them. Here’s our take on finding the balance between meaningful personalization and borderline-creepy outreach.

Don't miss a chance to learn more about new outbound trends, including persona-based ads for sales teams. SDR Leaders of EMEA and Dariia Gerasymova are waiting for you!

Great news! We introduce Supercadence?integration with?Apollo.io ?? ? All Apollo users can make their sequences super by targeting prospects with ads designed for sales teams. Human-to-human ads allow sales reps to catch decision-makers' attention and deliver their message via a non-saturated channel. ?? Such an outbound strategy addition shows a 1.54x multiplier in booked meetings. How to test it out? 1?? Connect your Apollo sequences with Supercadence. 2?? Choose the sequences you want to start showing your ads. 3?? Check engagements by the decision-makers with your ads to convert them into meaningful conversations. Apollo users, it’s your turn to win the prospects! P.S. Special thanks to Chris Murray, Anna Kostiuk, and Jessica Casler for making it happen!

Want to take your sales performance to the next level? Supercadence adds a powerful new dimension to your outreach — human-to-human advertising. Our users generally see a 1.54x multiplier in their booked meetings thanks to SDR ads. Deliver your message directly to the advertising space of your decision-makers' social feeds.

In a world consumed by AI, we must never forget our greatest asset: Our humanity. Technology cannot replicate genuine human connection. AI cannot grasp emotions. Trust is built through empathy. Rapport comes from human-to-human interaction. Remember the internet boom? It didn't replace salespeople. It empowered them. The same is true for AI. It's not about replacement. It's about enhancement. As Salesforce's Rob Garf says, "It's not about displacing humans, it's about humanizing the digital experience." Let machines do the grunt work. Let humans forge connections. Embrace technology and understand how it can fulfill the former, and enable the latter.

Sales Reps, stop waiting on marketing. YOU are now the master of your own multi-channel destiny. Your face, your message, right in your prospect's social feeds. A brand new channel that your competitors haven't even thought of yet. Supercadence puts the power of personalized advertising directly in your hands. The power to create and launch ads faster than you can say "closed-won". No more waiting for marketing to run campaigns. No more generic ads that don't speak to your specific prospects.

"I saw your ad on Instagram!" Imagine hearing that on your next sales call. With Supercadence, it's not just possible - it's probable. Give your prospects a familiar face to connect with. Try it risk-free today.

Stats don't lie. Reaching out across 3+ channels can increase prospect engagement by a whopping 175% (according to Salesloft). Our buyers live on various channels and we should be targeting them all to deliver a compelling campaign. And to seriously distinguish ourselves, we should leverage the channels yet to be saturated. Enter Supercadence... Book a demo with our team to learn more: https://bit.ly/4cLz3bG

What if your prospects actually recognized you when you called? With Supercadence, they will. Our platform delivers ads featuring your reps to prospects within sales cadences. Turn cold calls into warm conversations. Humanization > personalization.