SUPER73, Inc.

Six years ago today, Aaron P. Wong, myself, and the team at SUPER73, Inc. were hard at work building speeder bikes from Star Wars. Why? Because since the very first bike we ever built, we always figured that if we are having fun doing something, others will as well. The bikes were created to serve as the focal point of a video done by YouTubers Casey Neistat and Jesse Wellens, and while there were no cross-branding opportunities, we agreed to it "for the plot." As a lifelong Star Wars fan and co-founder of a VERY young SUPER73 at the time, this marriage of work and play was something from my dreams and proof that with the right approach, your hobbies, passions, and work can join together to create magic. Despite internal doubts, we took a leap of faith, investing resources in a passion project rather than directly into a traditional marketing approach. Today, with an aggregated 100 Million+ views, that video is not only referenced in investor decks, case studies, and by Star Wars itself, but has proved to be the single piece of content that brought celebrities like Will Smith, Snoop Dogg, and dozens of brands and creators to our doorstep in search of the remarkable. What seemed to some as a distraction at the time, void of traditional branding and marketing opportunities turned into a cornerstone of the foundation we built the creative approach on that has served us successfully ever since. Check out how we brought these bikes to life here: https://lnkd.in/gGAAPzCb #starwars #viralmarketing #super73 #custombikes #custombuild #ebikes

When Aaron P. Wong and I took over the seat of CEO at SUPER73, Inc., we knew we had a big job ahead of us. Our customer service satisfaction had slipped to the lowest point and unanswered tickets were piling up. The painful truth was that our current ratings had nothing to do with the incredible team on the front lines, but instead the challenging decisions we had to make over the past year. As we grew from the chaos of 2020, our focus shifted, driven by new dollars in the business and "endless" possibilities. What was once a humble electric bike company, focused on the community who adored us and the adventures we gave them had transformed into a machine, hungry for growth and expansion into new modes of transportation and untapped markets. When the industry settled and reality tore through the business, we were left to make hard decisions to ensure survival through this next season. Unfortunately, removing resources from all departments including our robust customer service team became inevitable. From those ashes, the remaining employees rallied to do their best with the situation they were given. Without complaint, they worked tirelessly to get through as many tickets as possible and keep as many customers on the road as they could. It was no easy task, but as I share this, I am proud to say that the team is almost on the other side of this. Taking marketing dollars and putting them into re-expanding our customer service team and their capabilities are proving to be one of the best decisions we've made in a long time. With the mountain of unresolved tickets almost completely dissolved and bikes back on the road, we've spent this past week celebrating our dedicated and resilient team on the front line. One notable moment to share is the excellence and celebration of our 5 year veteran Roderick (Rick) Kerfoot, who, as of last week, celebrated 25,000 positive customer interactions over his time at SUPER73. With hundreds of thousands of riders on the road, I cannot express the gratitude our company has for Rick and the rest of the team who work around the clock to keep the wheels spinning. If not for these incredible people, there would be no reason to operate the business. We do what we do for the community and we will never make the mistake of deprioritizing that again. Without community, SUPER73 has no reason to exist and without our customer service team, we have no right to exist. I am incredibly grateful for their patience, strength, and good humored nature as we've gone through this last season. SUPER73 still has an incredible amount of work to do and customer trust to win back, but we do it knowing that with people like Rick, Mac, Alyssa, Ish, Austin, Josh, Bree, Heidi, Brent, Matthew, Hector, Matt, and Chris on our team, there's a reason to keep fighting for a better SUPER73. #super73 #electricbikes #customerservice #customersatisfaction

SUPER73, Inc. is thrilled to announce a new collaboration with Red Bull Racing & Red Bull Technology! This project has been several years in the making and we are excited to see it finally come to life. Together with #OracleRedBullRacing, we've developed two custom special edition SUPER73’s that capture the spirit of performance and innovation: ?? Oracle Red Bull Racing R-ADV Series ?? Oracle Red Bull Racing Z-ADV Series These bikes were built for those who are unapologetic, bold, and always ready to push the limits of what’s possible. Be the first to check them out in person at New York Electrify Expo from October 12-13th and in our store in Irvine, CA. Learn more: https://lnkd.in/gPCZkK68 #SUPER73xRedBullRacing #Adventure #Innovation #OracleRedBullRacing #ElectrifyNewYork

So cool to see Checo cruising around the Dutch Formula 1 Grand Prix on SUPER73, Inc. RX! Big up to the EU team especially Filip Pabjas and of course the one and only paul hendrix Red Bull F1 racing. ????? #F1 #DutchGP #RedBullRacing https://lnkd.in/g7j4kD2H

Since 2016, I have been incredibly attached to our community and our customers through our marketing outreach. I feel like that attachment has put me in such a unique position as Aaron P. Wong and I begin to tackle all of the different areas of the business that we want to engage with. Here is the first in a series of videos we're launching on our YouTube channel. The goal of these videos is to pull back the curtain, show a behind-the-scenes look at the decisions we make, and engage with our customers directly as we build and rebuild the future of SUPER73, Inc.. I'm excited to see how this evolves.

??♂? Exciting News! ??♀? We are thrilled to announce our new partnership with PedalAce, the leading online eBike safety course provider! This collaboration marks a significant step forward in our commitment to promoting safe and enjoyable eBiking experiences for all our riders. With PedalAce's expert guidance and comprehensive safety training, our community will have access to essential knowledge and skills to ride confidently and responsibly. Together, we're making eBiking safer and more accessible for everyone! Check out the full announcement for more info: https://lnkd.in/gAv29jdq #Partnership #eBikeSafety #PedalAce #SUPER73 #RideSafe #eBikeCommunity

Alpinestars Anniversaries / Birthday celebration with some riding fun provided by SUPER73, Inc. Anniversaries include 20 years, 16 years, and 15 years! Thank you, Geoff, Ryan, and Mike!!!!