This past weekend we joined the Axios House at SXSW to showcase our premium spirits and Ready-To-Drink brands including -196 and On The Rocks. Our Global Head of R&D Eric Schuetzler spoke with Axios publisher Nicholas Johnston about the craftsmanship that differentiates our RTD products in the category and the importance of taste and authenticity. Eric and our Sr. Director of Product & Sensory Heather (Nelson) Daines demonstrated for attendees our unique Freeze, Crush, Infusion technology that locks in the whole fruit flavor in our -196 vodka seltzer. Check out the full interview: https://lnkd.in/egknN3RM
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