Sunrise Advisors

I’m preparing health tech companies to pitch investors and prospective customers at #HLTH2024. Across target audiences, I keep encouraging teams to offer greater clarity on their paths forward. For investor audiences: ?? What will near-term investment allow your organization to do differently? ?? Which specific opportunities will funding allow you to capture? For prospective customers: ?? What’s your envisioned starting point for collaboration? ?? Propose an initial scope and immediate next steps. Unlock that next conversation by making the path forward clear. Reach out to meet next week and finalize your team's approach. ~B HLTH Inc. #healthtech #investors #payers #healthsystems #pitch — Hi, I’m Brittany Ryan, Founder & Principal at Sunrise Advisors. I serve as a fractional product and commercial executive to health tech startups, venture capital firms, and venture-building teams. With great paths forward in mind, including a photo from my favorite hike of all time, on the Nā Pali Coast. ??

I’ve been thinking about the best ways I can support startup CEOs before year end, with the goal of helping teams pursue growth more effectively in 2025. One common sentiment I’ve heard from CEOs at all stage of growth in recent months is some version of: “We need to keep advancing all potential paths to growth simultaneously, and we'll see where we gain traction first.” What all of these leaders have in common is that they are pursuing paths to growth that will require their organizations to: ? Sell into fully new customer types ? Learn what these new customers need, how they solve challenges today, their expectations, ways of working, etc. ? Position existing solutions in the context of needs ? Potentially define, iterate, and develop new solutions to address needs ? Assess how existing organizational capabilities and resources available align to serving those new customer types, and identify gaps (The list goes on) As a result, I’ve decided to focus much of the rest of this year on helping existing and new startup clients: ? Review their portfolios of growth initiatives ? Document their understanding of opportunities ? Identify key assumptions and open questions ? Prioritize across initiatives Reach out if you would welcome this support for your organization ahead of year end, and happy to schedule time to discuss next steps. Happy weekend. #startups #growth #healthcare #healthtech #q4? –- Hi, I’m Brittany Ryan, Founder & Principal at Sunrise Advisors. I serve as a fractional product and commercial executive to health tech startups, venture capital firms, and venture-building teams. I’m passionate about helping ensure organizations are pursuing growth effectively, and would love to partner if you and your team need support. Thanks!

NY TECH WEEK by a16z has been incredible. I am so thankful to have had the opportunity to spend this week learning and discussing what needs to happen next to move the needle in women's health, home health, climate change, and other areas. Here are three things I'm thinking about related to Women's Health this morning, and encourage you to spread the word on all of these: ?? Equal Research Day (Monday, June 10): https://lnkd.in/e3ChZ2R7 Women weren't required in U.S. clinical research until 1993. The ongoing consequences of this are tremendous. Evvy created Equal Research Day to promote inclusive research, tell women's stories, and raise awareness for the gender health gap. Buy the book at the link, which supports Women's Health Access Matters. If you're a clinician, buy it for your office. And tell everyone. ?? Women's Health PAC: https://lnkd.in/eYCit43g Focused on ensuring women’s whole health is a priority on the national agenda by building a powerful, bipartisan political women’s health movement to influence the political process and support women’s health champions in key elections. (Sign up on the site, and stay in the loop.) ?? VCsforRepro: https://lnkd.in/erPcWVdi Launched in Nov 2022, VCs for Repro is a coalition of VC firms united to support access to abortion. There are so many VC firms to be added to this list. Share the link with your own investors. Spread the word. #womenshealth #health #healthcare #equalresearchday #clinicalresearch #venturecapital #nytechweek

Health tech teams preparing to go to market can always tell me: ? Why their company’s solution is better? ? Who they anticipate will buy their solution ? What customers dislike about their biggest competitors ? Why their team is best suited to capture the market opportunity ? The positive feedback they have received from stakeholders to date Very few teams have answers to: ?How, when, and why target users will engage with their solution ?For which use cases competing solutions are used, and why ?Which remaining unmet needs their new solution addresses ?How competitors have differentiated themselves ?Who will lead solution implementation and evaluation within target customers ?Which resources and capabilities customers need to effectively support solution implementation Beginning to develop your go-to-market strategy? Or need to rapidly validate and refine your approach? I can help you figure out the questions you still need to answer, and then get you the insights you need to finalize your plans. Reach out at any time. #gotomarket #gtmstrategy #customerinsights #productlaunch #healthtech –- Hi, I’m Brittany Ryan, Founder & Principal at Sunrise Advisors. I serve as a fractional commercial executive to health tech and life sciences startups, investment firms, and venture-building teams. I will be attending New York Tech Week, June 3-7.