SunCast Podcast

Many home service companies excel at delivering high-quality work but often struggle to turn satisfied customers into a steady source of referrals. Typically, referrals and reputation-building fall to busy sales reps or technicians who are focused on the next job. Without a structured approach, these companies miss out on the potential of word-of-mouth growth and rely instead on costly acquisition channels. Landon Taylor, Founder & CEO of Snoball, shares how Snoball’s platform automates referrals, reviews, and reputation-building, transforming one-time customers into loyal advocates. Snoball empowers businesses to grow organically without adding extra work for their teams. Expect to learn: ?Why most companies struggle to generate steady referrals ?How automation keeps brands top-of-mind for customers ?The key difference between reputation management and reputation marketing ?How Snoball fills the gap left by service reps ?Steps to build a sustainable, word-of-mouth growth strategy Watch the episode here: https://lnkd.in/gBDjhDNJ #Marketing #WordOfMouthMarketing #Referrals #LeadGeneration

Solar installations face increasing threats from extreme weather ???, especially hail, prompting manufacturers to create resilient solutions that protect investments and safeguard the bottom line. Trinasolar’s Vertex N 620W modules combine high efficiency, advanced bifacial technology, and hail resistance, delivering durability and significant savings in logistics and installation. We look forward to Trinasolar's ongoing commitment to R&D and innovation in strengthening #solarenergy's future. #RenewableEnergy #Innovation #CleanEnergy

Are you using LinkedIn to its full potential? Aaron Nichols, Marketing & Advocacy Specialist at Exact Solar, reveals how solar companies can harness LinkedIn to connect with clients, build trust, and grow their business. From creating impactful LinkedIn strategies to optimizing websites for better conversions, Aaron is helping reshape how solar companies market and scale effectively. In this episode, Aaron shares: ? The ‘secret key’ that launched his clean energy career ? Why the solar industry is missing out on top talent—and how LinkedIn can help ? How he went from door-to-door sales to building a better solar industry ? Strategies to rebuild public trust in solar companies ? Why traditional “save the planet” marketing isn’t enough—and what works instead If you’re ready to transform your marketing game or want to break into clean energy, this is a must-watch. Check out the full video here: https://lnkd.in/eiizrVZR #RenewableEnergy #CleanEnergy #SolarPower #Marketing

????With exponential growth year over year, there has never been a more pivotal moment than this for battery energy storage in the #renewables market. This momentum is driven by cost declines, supportive policy, and the ability for energy storage to stabilize and optimize renewable energy across the grid. Finally, with batteries, we can eliminate the one thing holding renewables back - intermittency! As #energystorage continues to redefine grid resilience, accessibility, and reliability, three industry leaders took the stage at RE+ to share their insights: Jacob Weinberg (SEIA) moderates the conversation with: ??Anne Hoskins, Generac Power Systems, SVP Policy Markets & Integration ??Kavita Ravi, BlueWave Solar, Head of Grid Integration ??Joan White, Solar Energy Industries Association Dir. of Storage Tune in to discover: ? Which states are leading in storage innovation and what’s next for deployment ? The latest on interconnection, value-stacking, and overcoming regulatory barriers ? How storage is delivering reliable, resilient energy to underserved communities ? The importance of training in the latest safety codes, including NFPA 855 ? How virtual power plants (VPPs) can aggregate resources to strengthen the grid As Joan White explains, "There's no such thing as a silver bullet for climate change—only silver buckshot. We need every solution on the table, working together." ???? Watch the full episode here: https://lnkd.in/eidCYAkA #CleanEnergy #EnergyTransition #RenewableEnergy

The WINNERS of the American-Made Solar Prize are… At RE+ 2024, Earthlings 2.0, The Podcast host and Technica Communications Founder, Lisa Ann Pinkerton joined Becca Jones-Albertus, Director of DOE’s Solar Energy Technologies Office, to reveal this year’s American-Made Solar Prize winners. Congratulations to ?????? ?? Fram Energy: Solving the “split incentive” issue, Fram’s platform lets landlords install solar on rental properties and sell energy directly to tenants, unlocking solar access for renters. ?? Gritt Robotics: Pioneering robotics for solar construction, Grit Robotics automates heavy-lifting tasks, boosting efficiency and allowing human teams to focus on complex work. The American-Made Solar Prize and the American-Made Network provide essential support, resources, and connections to help these startups turn big ideas into industry-changing solutions. Competitions like the American-Made Solar Prize are essential for the solar industry, helping innovative startups enter the market faster by providing vital resources, expert connections, and support through the American-Made Network. Link to episode in the comments below ?? #innovation #cleanenergy #solar #robotics

With roots in engineering that stretch back over a century, Burns & McDonnell a top 5 EPC has evolved from its legacy foundations to become a leader in renewable energy, tackling the most complex challenges in solar and storage with hands-on expertise and innovative approaches tailored to each project. Adam Bernardi, Director of Renewable Sales & Strategy, and Grant Reasor, Senior Electrical Engineer, share the strategies that have helped their team optimize solar projects in an ever-evolving market. From mastering domestic content requirements to balancing complex site conditions, they break down what it takes to drive solar projects forward. Expect to learn: ? The techno-economic strategies employed to optimize module selection and meet IRA domestic content requirements, and why it’s not always straightforward. ? The importance of understanding the owner's project goals and pro forma to drive the best technical solutions. ? The significance of comprehensive due diligence and upfront identification of site-specific risks to drive project value. ? How to handle seasonal challenges of performance testing on the frozen tundra of the Upper Midwest Watch the full episode here: https://lnkd.in/eFtpWBbX #SolarEnergy #RenewableEnergy #EPC #EnergyStorage #CleanEnergy

Happy #VeteransDay to all the brave men and women who have served our country. ?? We especially honor those who are powering our #CleanEnergy future. #ThankYou ??

The idea of a solar project reliably powering a city like Las Vegas may sound ambitious, if not impossible, but… It’s here. Primergy Solar’s Gemini project is proving that clean, renewable electrons can deliver firm dispatchable power.? Gemini’s 1.8 million solar panels generate up to 690 megawatts, powering approximately 10% of Nevada’s peak power demand (and up to 30%!!). The project is paired with 380 MW of battery storage to provide the State with 1,400 MWh of power after sundown. And the DC-coupled storage configuration means the battery can charge directly from the solar panels! Adam Larner, COO of Primergy Solar, joins NICO JOHNSON ??? to discuss Gemini’s impact—from innovative land preservation to setting new standards for reliable, large-scale solar power. Tune-in to learn: ? Why battery storage makes solar competitive with fossil fuels for reliable power ? The role of natural gas as a necessary complement to renewables, providing backup power and stability as solar and battery technologies scale up ? How Gemini's success has become a unifying moment for the solar industry, inspiring collaboration and a shared sense of purpose ???????? ?????????? ???????? ?????????????? ?????????????????? ?????? ?????????? What other projects should we be highlighting?? Tag the developer below so we can reach out! ?? #RenewableEnergy #Solar #EnergyStorage #Sustainability #CleanEnergy

The growing demand for energy storage has transformed (and even stabilized!) the renewable energy sector, but what are the key steps to successfully executing these critical battery storage projects?? We’ll be talking a lot about Batteries this week on SunCast Podcast, so make sure you’re subscribed (hint: do you know the world’s largest solar + battery storage project is just outside Las Vegas???) But today we’ll focus on keys to successful integration. TruGrid knows a lot about building these projects, specializing in seamlessly integrating battery systems into solar projects as a utility-scale EPC (Engineering, Procurement, and Construction) provider. Their proactive approach to planning and integration minimizes risk and streamlines commissioning. Christopher (Chris) Finley, Chief Commercial Officer at TruGrid, tells us how EPCs can simplify battery storage integration. With 20 years of experience and gigawatts of renewable projects across 16 countries, Chris highlights proven solutions to the toughest challenges in the field. ? Expect to learn: ? How software integration helps streamline battery storage projects. ? The common pitfalls developers face in commissioning and how to address them. ? Strategies for EPCs to reduce supply chain risks in battery storage projects. ? Why developers should bring EPCs into the planning phase earlier to maximize project success. Watch or listen to find out more. ?? #SolarEnergy #RenewableEnergy #EPC #EnergyStorage #CleanEnergy

Enjoy our monthly recap of October's standout episodes, where we dive into the latest trends and expert insights from the #cleanenergy, #solar, and #sustainability space.