Sun World International

AUTUMNCRISP isn’t just part of the conversation in Italy – it’s setting the pace! Sun World’s marketing, licensing, quality, and technical teams came together last week for a powerhouse series of meetings with our Italian marketers and licensees – and the momentum is undeniable. From in-depth strategy discussions to on-the-ground facility visits, it’s clear that AUTUMNCRISP is a force multiplier in the table grape category. Italy continues to be a critical market for our global success. Our partners are embracing the brand with vision, creativity, and precision – all while driving innovation in packaging, retail programs and consumer connection. The collaboration happening here isn’t just energizing – it’s shaping the future of the category. We loved every opportunity to connect in person with so many of our partners. While we didn’t get to meet with all of them, we remain deeply committed to supporting all of Italy with the tools, insights, and resources needed to thrive. Agricoper S.R.L. Orchidea Frutta Giacovelli srl Agricola CI.DA. S.r.l. Unifrutti Group

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It was great to be part of the conversation at the Fruitnet Citrus Congress this week, where Dr. Manuel Rey, Citrus Licensing Manager in Spain, joined the discussion on the future of citrus consumption and the importance of varietal innovation. At Sun World, we’re committed to driving innovation and growth in the produce sector. As discussed at the Fruitnet Citrus Congress, we focus on overcoming citrus consumption challenges and increasing consumer appeal by offering premium, high-quality fruit varieties. Our dedication to premiumisation spans across citrus, table grapes, and mangoes. In 2023, we launched the innovative AUTUMNCRISP® grape campaign, which continues to build momentum each year. This campaign not only sets the standard for quality and flavor in our branded fruits but also drives consumer demand, delivering better returns for our growers, and boosting the entire category. #SunWorld #FruitInnovation #PremiumFruits #Autumncrisp #CitrusGrowth https://lnkd.in/d7vSDj3k

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Sun World’s technical team is gearing up for the Ruby Rush® northern hemisphere season! Meeting with agronomists and growers, we’re focused on best practices to ensure a successful harvest from May to July. Preparation is key to bringing top-quality Ruby Rush® from Israel, Italy, Spain, Portugal, Egypt, Morocco, Mexico, the USA, and Brazil. Stay tuned for more RUBY RUSH® news. 🚀❤️ #RubyRushgrapes #SunWorld #HarvestSeason #grapes #agronomy

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Can you find the lucky four-leaf clover? 👀🍀 Hint: It’s hiding among our gold-standard AUTUMNCRISP® grapes! Comment a 💚 when you spot it! #StPatricksDay #Autumncrisp #SunWorld #TableGrapes

Sun World attended the World Agri-Tech Innovation Summit in San Francisco this week, engaging with industry leaders on the future of agricultural innovation. As the agricultural sector evolves through technology, Sun World recognizes that keeping pace with advancements is vital for leading innovation. Our Chief Science Officer, Jennifer J. Petersen, took the stage with a panel of experts to discuss advancements across specialty and broad-acre crops, reinforcing our commitment to staying at the forefront of ag-tech. Attendees also got a taste of innovation—our AUTUMNCRISP® grapes—during the networking session. Thank you, World Ag-Tech Summit, for an inspiring and impactful event!” #innovation #agriculturetechnology #agtech #WorldAgriTech #agriculture