SummitLogic Marketing LLC

They did leave out one thing…research! Necessary to help uncover what your brand already is in the eyes of your audience, research and regular monitoring of your brand must be part of the process. After all, your brand doesn’t start with what you say it is, it’s what “they” say it is! #brandstrategy

There's a difference! A plan is a roadmap, a strategy asks which road and why. #marketingstrategy #impact

https://lnkd.in/eVrudaf7

It’s all about goals and objectives, reaching them requires smart strategy and efficient investing. #marketingstrategy #smartinvesting

Hey, fellow B2B marketers! ?? I've been in the trenches for a while now, and I wanted to share some nuggets of wisdom that have really made a difference for me and my clients. 1. ?? Know your audience inside and out It's not just about demographics anymore. Dive deep into their pain points, aspirations, and decision-making processes. The more you understand them, the better you can serve them. 2. ?? Focus on building relationships, not just leads In B2B, the sales cycle is long. Nurture those connections. Provide value consistently, and the sales will follow naturally. 3. ?? Data is your best friend Use it to inform every decision. Track, analyze, and optimize relentlessly. But remember, behind every data point is a real person making real decisions. 4. ?? Authenticity wins every time Cut the corporate jargon. Speak like a human to humans. Your audience will appreciate the refreshing change. 5. ?? Quality over quantity It's tempting to cast a wide net, but in B2B, precision is key. Better to have 100 highly engaged prospects than 10,000 lukewarm leads. What's been your game-changer in B2B marketing? Drop your thoughts below - let's learn from each other! #B2BMarketing #MarketingTips #BusinessGrowth

Do you make noise or are you a trusted guide? Make sure your brand leads your prospects to a solution while you’re out there making a splash. #marketingstrategy

Manufacturers, It's Time to Go Digital for More Leads! ?? Let's face it, manufacturers – the game has changed. Customers today do their homework online before ever talking to a sales rep. According to Forrester Research, a whopping 68% of B2B buyers prefer to conduct online research before engaging with sales. By leveraging digital channels, you can connect with prospects at every step of their buying journey. You can educate them, build trust, and deliver personalized experiences that ultimately lead to more conversions. ??Take a look at these stats: - 73% of manufacturing marketers say content marketing is moderately to extremely successful for generating leads (Content Marketing Institute). - 47% of B2B buyers consume 3 to 5 pieces of content before even talking to sales (Demand Gen Report). A comprehensive digital strategy with content marketing, SEO, social media, and email marketing – this is how you'll nurture leads, build brand awareness, and drive more sales in today's landscape. So manufacturers, what are you waiting for? If you want a piece of the action and more qualified leads coming your way, it's time to embrace digital marketing. Your future success depends on it.

Is your company or organization worthy of investment? Marketing takes time, trial and error, and refinement, which leads to success. Invest and keep growing.

With B2B buyers increasingly researching online before ever engaging a sales rep, your digital presence is often the first touchpoint. A cohesive, integrated digital strategy allows you to maximize lead generation across multiple channels- paid media, email, SEO, and social - and tell a powerful, UNIFIED BRAND STORY. ??Your website, content, messaging, and creative elements should work TOGETHER to communicate your unique value proposition and firmly plant your flag in the minds of your target audience. But digital goes beyond just demand gen. It’s perfect for nurturing existing customers and supporting the full client lifecycle post-sale - educate, provide support, create community, gather feedback, and promote new offerings. Approached strategically, your digital efforts can foster enduring customer loyalty while reinforcing your brand positioning as an industry authority. ??In today's landscape, a disjointed, haphazard digital approach is a missed opportunity at best and a risk to your brand reputation at worst. Want a digital strategy that drives leads AND cultivates your existing customers and brand? Contact us: https://lnkd.in/eN2ax_pV?

In the world of B2B, it's too easy to rely on “corporate speak” about synergies and scalable solutions. ?? But here's the truth - if you can't articulate what makes your brand unique, you're essentially telling prospects "We're completely interchangeable with every other company/vendor out there!" However, your business was founded on a novel idea, an innovative approach, or at least a quirky personality trait of the founder (no judgment, we admire quirky!). That distinct essence is your golden ticket to capturing attention and sticking in customers' minds. The brands we remember most vividly have character. They provoke an emotional reaction, even if it's just "Hey, those quirky ads always crack me up." More importantly, they make a powerful implicit promise - "We're not like the others, and you can expect that same distinctiveness in our products/services." So let's get back to basics. What was the spark that ignited your company's existence? What belief or vision continues driving it forward? Those core attributes are the seeds of a truly resonant brand story that customers will be drawn toward. ??Don't be afraid to let some personality and creativity shine through. Because at the end of the day, even B2B buyers crave brands that stir their souls, ignite new perspectives, solve problems, and maybe even cause the occasional jest at an outrageous claim or two. In other words, the type of brand that only your business can be.?