SummitLogic Marketing LLC的封面图片
SummitLogic Marketing LLC

SummitLogic Marketing LLC

营销服务

ROANOKE,VA 83 位关注者

We guide organizations to the summit of success with strategic marketing, brand development and getting results.

关于我们

SummitLogic Marketing LLC is a marketing agency focused on helping others reach the summit of what's possible with sound marketing strategy, branding advice and results you can count on. We've spent years in the agency world and marketing leadership with a variety of organizations, crafting messages, creating winning strategies, and refining and promoting brands for results. Now, we're ready to help you get where you want to go.

网站
https://www.summitlogicmarketing.com/
所属行业
营销服务
规模
1 人
总部
ROANOKE,VA
类型
自有
创立
2024
领域
Marketing Consulting、Marketing Strategy、Digital Marketing、Brand Development、Fractional Marketing Leadership、Storytelling和Integrated Communications

地点

SummitLogic Marketing LLC员工

动态

  • They did leave out one thing…research! Necessary to help uncover what your brand already is in the eyes of your audience, research and regular monitoring of your brand must be part of the process. After all, your brand doesn’t start with what you say it is, it’s what “they” say it is! #brandstrategy

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    If brand strategy is so important, why is it so confusing? Some say brand strategy is about defining purpose and values. Some say brand strategy is a marketing plan for how to grow. And others say it’s about making you recognizable. I’m not sure how anyone is supposed to tell heads from tails ??. I’ve found that founders and marketers at growing companies tune this all out. They don’t have all day like me to wade through the info and build frameworks. So they say: “This sounds like it’s for big companies. I’ll deal with the brand stuff later. Let’s get straight into design and marketing. If you do that a lot, over time that’s branding right?” Hmm. Sort of? But your brand might feel like Frankenstein. One day, I accidentally said this to a founder, and instantly found this more helpful: Brand strategy is your customer-facing business strategy. How so? Well, business strategy is some combo of this: ? The market gap ? Customer segments ? Unfair edge ? The solution / the offer ? Channels (marketing, distribution) ? Revenue structures ? Cost structures (beautifully put into charts, decks, and models) Then this is unearthed: ? The Unique Value Proposition (UVP) Brand Strategy is: ? How to make the customer give two hoots about the above. In conscious and unconscious ways. In an emotionally resonant way. Foundational brand strategy is a simple idea with an emotional hook. It makes business sense AND has creative potential. And it informs design, copy, campaigns, messaging, and channels. It gives you rich material to create a culture around your brand. You want to land on this early, so that your design & copy are more impactful, your marketing is more creative, and every part of your customer experience feels intentional. You could grab your UVP and rush straight to market. But you’re going to be doing a lot of telling, without the power of showing. And you might pay a huge tax for that lack of clarity. Check out 4 examples below ?? If you’re responsible for brand building at a growing company, what would make foundational strategy work more obvious to do earlier? Would love to hear thoughts. Credit: Jess Walker ??

  • There's a difference! A plan is a roadmap, a strategy asks which road and why. #marketingstrategy #impact

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    Differentiating between a #marketingstrategy and a #marketingplan is essential for implementing effective marketing operations within a business. These two elements, while closely related, serve distinct functions in the marketing process. Learn the components of a great marketing plan and how to prioritize strategies, as well as gain access to a framework for documenting everything so senior leaders are aligned and support your direction during this upcoming training with @Kevin Namaky! ?? https://bit.ly/40q0nJA Check out the full breakdown here ?? https://bit.ly/3Tuas4n

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  • 查看Cecelia Crow, MBA的档案

    Marketing Executive | Brand Leader | Digital Strategist | Experienced Communicator and Storyteller | Business Development | Maximizing ROI and Uncovering Brand Voice | Inspired by Making an Impact for B2B clients

    When clients are more like friends, you go to Canada and join them for a holiday party. I love working with the amazing team at Birchall & Associates Inc. Hoping everyone has a great holiday season! #buildingmaterialsmarketing

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  • Hey, fellow B2B marketers! ?? I've been in the trenches for a while now, and I wanted to share some nuggets of wisdom that have really made a difference for me and my clients. 1. ?? Know your audience inside and out It's not just about demographics anymore. Dive deep into their pain points, aspirations, and decision-making processes. The more you understand them, the better you can serve them. 2. ?? Focus on building relationships, not just leads In B2B, the sales cycle is long. Nurture those connections. Provide value consistently, and the sales will follow naturally. 3. ?? Data is your best friend Use it to inform every decision. Track, analyze, and optimize relentlessly. But remember, behind every data point is a real person making real decisions. 4. ?? Authenticity wins every time Cut the corporate jargon. Speak like a human to humans. Your audience will appreciate the refreshing change. 5. ?? Quality over quantity It's tempting to cast a wide net, but in B2B, precision is key. Better to have 100 highly engaged prospects than 10,000 lukewarm leads. What's been your game-changer in B2B marketing? Drop your thoughts below - let's learn from each other! #B2BMarketing #MarketingTips #BusinessGrowth

  • Manufacturers, It's Time to Go Digital for More Leads! ?? Let's face it, manufacturers – the game has changed. Customers today do their homework online before ever talking to a sales rep. According to Forrester Research, a whopping 68% of B2B buyers prefer to conduct online research before engaging with sales. By leveraging digital channels, you can connect with prospects at every step of their buying journey. You can educate them, build trust, and deliver personalized experiences that ultimately lead to more conversions. ??Take a look at these stats: - 73% of manufacturing marketers say content marketing is moderately to extremely successful for generating leads (Content Marketing Institute). - 47% of B2B buyers consume 3 to 5 pieces of content before even talking to sales (Demand Gen Report). A comprehensive digital strategy with content marketing, SEO, social media, and email marketing – this is how you'll nurture leads, build brand awareness, and drive more sales in today's landscape. So manufacturers, what are you waiting for? If you want a piece of the action and more qualified leads coming your way, it's time to embrace digital marketing. Your future success depends on it.

  • Is your company or organization worthy of investment? Marketing takes time, trial and error, and refinement, which leads to success. Invest and keep growing.

    查看Marketer Tips的组织主页

    350,244 位关注者

    Marketing is an investment, not an expense. If you want short term results, invest in sales. If you want long term results, invest in marketing. Stop cutting your long term strategy because money is tight in the short term. Credit: jasonvana on Twitter/X #marketing #investment #money #strategy #sales

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  • With B2B buyers increasingly researching online before ever engaging a sales rep, your digital presence is often the first touchpoint. A cohesive, integrated digital strategy allows you to maximize lead generation across multiple channels- paid media, email, SEO, and social - and tell a powerful, UNIFIED BRAND STORY. ??Your website, content, messaging, and creative elements should work TOGETHER to communicate your unique value proposition and firmly plant your flag in the minds of your target audience. But digital goes beyond just demand gen. It’s perfect for nurturing existing customers and supporting the full client lifecycle post-sale - educate, provide support, create community, gather feedback, and promote new offerings. Approached strategically, your digital efforts can foster enduring customer loyalty while reinforcing your brand positioning as an industry authority. ??In today's landscape, a disjointed, haphazard digital approach is a missed opportunity at best and a risk to your brand reputation at worst. Want a digital strategy that drives leads AND cultivates your existing customers and brand? Contact us: https://lnkd.in/eN2ax_pV?

  • In the world of B2B, it's too easy to rely on “corporate speak” about synergies and scalable solutions. ?? But here's the truth - if you can't articulate what makes your brand unique, you're essentially telling prospects "We're completely interchangeable with every other company/vendor out there!" However, your business was founded on a novel idea, an innovative approach, or at least a quirky personality trait of the founder (no judgment, we admire quirky!). That distinct essence is your golden ticket to capturing attention and sticking in customers' minds. The brands we remember most vividly have character. They provoke an emotional reaction, even if it's just "Hey, those quirky ads always crack me up." More importantly, they make a powerful implicit promise - "We're not like the others, and you can expect that same distinctiveness in our products/services." So let's get back to basics. What was the spark that ignited your company's existence? What belief or vision continues driving it forward? Those core attributes are the seeds of a truly resonant brand story that customers will be drawn toward. ??Don't be afraid to let some personality and creativity shine through. Because at the end of the day, even B2B buyers crave brands that stir their souls, ignite new perspectives, solve problems, and maybe even cause the occasional jest at an outrageous claim or two. In other words, the type of brand that only your business can be.?

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