Ty Root, Managing Director at Subvrsive, unpacks how brands can avoid the pitfalls of chasing fleeting trends in Hogarth’s latest LinkedIn newsletter. His insights cut through the noise, offering a smarter approach to long-term brand success. Read the full article below.
"Let’s talk shiny objects. Not the kind that sparkle on your wrist or glitter in the sunlight—but the tech ones. Those flashy, new, ‘gotta-have-it’ gadgets, apps, and platforms that seem to appear out of nowhere faster than you can say “DISRUPTIVE”." In our latest article, Subvrsive's Managing Director, Ty Root, delves into hype cycles, the marketers dilemma and when good intentions go bad. #Subvrsive #HypeCycle #AR #VR #TechProduction