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Substance151, Benefit LLC
营销服务
Baltimore，MD 698 位关注者
brand strategy + design + digital for professional services and mission-driven brands
关于我们
Substance151 is a strategic brand communications firm for organizations on the edge of evolution – whether that evolution is inspired by growth, changing conditions, stronger competition, new customers, products and services, or a desire for a stronger, more relevant brand. With a focus on professional services firms and non-profit organizations, Substance151 enables brands to re-imagine themselves through our thoughtful analysis, an eye for opportunity and an unwavering commitment to excellence in execution. Our expertise includes every step of the branding process, all forms of media and all aspects of marketing communications. Industry focus: B2B, Professional Services, Architecture/Engineering/Construction (AEC), Technology, Green & Social Enterprise, Non-Profit. Specialties: branding, brand strategy, brand design, creative, marketing, web design, graphic design, brand management, brand experience, customer experience, employee experience, sustainability and social impact marketing, rebrand
- 网站
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https://substance151.com
Substance151, Benefit LLC的外部链接
- 所属行业
- 营销服务
- 规模
- 2-10 人
- 总部
- Baltimore，MD
- 类型
- 私人持股
- 创立
- 2005
- 领域
- brand strategy、design、marketing、web design、graphic design、branding、brand management、employer branding、green marketing、rebrand、responsive web design和content marketing
地点
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主要
获取路线
2304 E. Baltimore Street
US，MD，Baltimore，21224
Substance151, Benefit LLC员工
动态
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Wishing you and yours a wonderful Thanksgiving! Our team is looking forward to turkey and pies, slowing down for a few days and enjoying all the people in our lives. With so many things to be thankful for, it is our tradition to pick the top 10 each year: – Family and friends – Our incredibly talented team and collaborators – Clients who let us be part of their journey – Endless sources of inspiration – everywhere, all the time – The ability to work anywhere – Our community that spans states and countries – The love of our craft – The speed of change that keeps us on our toes – 20 years of transforming brands through remarkable engagements and experiences What are you grateful for?
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Our recent web redesign project for Treanor has won a 2024 Gold Award at the #w3awards. Part of a full strategic rebrand, the new website introduces an audience-centric approach to website architecture, modernized design and improved content presentation. It strengthens the firm’s competitive position and showcases its specialized knowledge and expertise. The website –?an online extension of the new brand, is now central to Treanor’s digital and content marketing efforts, the face of the firm and effective business development, communications and recruitment tool. The reimagined treanor.design has outperformed the old website in every way! A few highlights: –?Achieves brand alignment by incorporating a modern design aesthetic –?Improves content presentation and facilitates more compelling storytelling – Enhances user experience through thoughtful site architecture, intuitive navigation and elastic search –?Optimizes admin experience with a fully customized Gutenberg editing environment #AECmarketing #AEC #WebAgency #WebDesign #WebRedesign
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Our principal Ida Cheinman is helping shape the conference content for the 2025 SMPS—Society for Marketing Professional Services #AmplifyAEC conference. As part of the conference planning team, Ida is putting her 25 years of professional services marketing experience and passion for education and learning to good use! #AECmarketing #SMPS
?? Meet the powerhouse team behind #AmplifyAEC 2025! ?? ? Conference Chair: Courtney Van Ostran, FSMPS, CPSM ? Incoming Conference Chair: Ashley M. Campbell, CPSM ? Program Lead: Ida Cheinman ? Program Lead: Damion Morris, CPSM This stellar committee is ready to bring you an unforgettable conference experience in Columbus, OH! Don’t miss out—register now and take advantage of launch rate savings through November 30. ??♂??? ?? https://bit.ly/3GnohvN #SMPS #AECMarketing #AmplifyAEC2025
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Our recent #WebsiteDesign for Fuss & O'Neill won a 2024 @marcom_awards – Gold. Substance151 took Fuss and O’Neill through a comprehensive web redesign process – from strategy and planning to design and a fully responsive WordPress Gutenberg build with a customized administrative editing environment. The new navigational structure, UX and layout design, and customized advanced search provide site visitors quick and easy access to relevant (to them) information – showcasing Fuss and O’Neill’s depth of knowledge and technical capabilities without the overwhelm. The redesign was part of a brand refresh launched to start the firm’s 100th anniversary. By putting the Fuss and O’Neill brand, people, culture and expertise in the spotlight, the new website celebrates all that the firm has accomplished and competitively positions it for future growth. #AECmarketing #AEC #WebAgency #WebDesign #WebRedesign
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Are you looking for actionable insights to help you become a next-gen marketer? We’ve got you covered! Check out our top marketing resources and free downloads for strengthening your brand, creating better content, mastering customer experience, and making sense of top digital trends and marketing technologies. #AECmarketing #ProfessionalServicesMarketing #Marketer #CMO #SMPS #ACEC #AEC
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Let's talk about a common branding pitfall: mistaking tactics for strategy. Brand strategy isn't about crafting the perfect tagline or logo. It's about defining the very foundation of your brand. Everything else – from your visual identity to your marketing plan – should flow from this foundation. Think of it this way: ? Brand Development = Research, analysis, and planning ? Brand Activation = Execution of your strategy ? Brand Management = Ongoing tracking and adjustments A strategy-first approach also allows you to allocate resources more effectively, measure what truly matters and adapt to market changes without losing your core identity. See link in comments for an article and infographic that visualizes the essential components of strategy + development and activation + management. #AECMarketing #BrandStrategy
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Brand Strategist + Designer | Speaker + Educator | Substance151 Principal and Creative Director
Join me for SMPS South Florida hosted webinar as we get beyond the hype and understand the drivers behind “what's next” in digital‐first strategy, marketing and business development for AEC firms. Learn how you can incorporate new AI technologies, including conversational marketing, chatbots, personalization, and Generative AI in a way that’s practical. I will share future-forward strategies, actionable insights and my favorite tools to provide you with a new toolkit and ammunition to take back to your firm.
Separating Substance from Hype: A Practical Approach to AI in AEC Virtual Meeting - Online, October 16, 2024 12:00 PM - 1:00 PM Understand emerging trends, “next best” practices, and the most effective strategies and approaches for building trust and influence with a digital-first experience Learn how to align technology selection and other technology-related decisions with your firm’s business and marketing strategies and your clients’ needs and preferences Learn about innovative digital tactics, including conversational marketing, chatbots, personalization, Generative AI and more, to help you attract your firm’s ideal clients and talent See how AI tools can transform your daily marketing processes and tasks and discover some of the speaker’s favorite AI tools she handpicked as especially useful for AEC marketers https://buff.ly/3TJppj6
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Join our principal Ida Cheinman for this highly engaging session! Ida is a dynamic speaker known for taking complex ideas and breaking them down with clear, actionable takeaways. #AECmarketing #AIinAEC #SMPS
Separating Substance from Hype: A Practical Approach to AI in AEC Virtual Meeting - Online, October 16, 2024 12:00 PM - 1:00 PM Understand emerging trends, “next best” practices, and the most effective strategies and approaches for building trust and influence with a digital-first experience Learn how to align technology selection and other technology-related decisions with your firm’s business and marketing strategies and your clients’ needs and preferences Learn about innovative digital tactics, including conversational marketing, chatbots, personalization, Generative AI and more, to help you attract your firm’s ideal clients and talent See how AI tools can transform your daily marketing processes and tasks and discover some of the speaker’s favorite AI tools she handpicked as especially useful for AEC marketers https://buff.ly/3TJppj6
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