Suave Brands Company

Suave Brands Company is stepping out of the shower and into the spotlight ? Long known for budget-friendly basics, the legacy brand is getting a glow-up—thanks to new ownership, fresh branding, and the launch of over 30 new products in 2025. With nearly half of American households already on board, the question isn’t can Suave redefine prestige beauty—it’s how far they’ll take it. Discover how Suave is elevating everyday beauty: https://lnkd.in/emFbs7yB ?? Elvis O. KAWEDO #beautyindustry #masstigebeauty #accessiblebeauty #brandgrowth #bodycare #haircare

Reach American consumers as a Most Trusted Brand in the U.S.! A selection of brands voted Most Trusted by American shoppers were highlighted on syndicated national morning show, Coffee With America. The segment featured Dole Food Company, voted Most Trusted Fresh Fruit and Salad Kit brand, BIC, voted Most Trusted Disposable Lighter brand, Behr Paint Company, voted Most Trusted Exterior Paint Brand, and Suave Brands Company, voted Most trusted Women's Shampoo and Conditioner brand. Want to get more out of your marketing initiatives? Check out more campaigns amplifying the Most Trusted Brands in the U.S. by visiting: https://lnkd.in/gwNjztBJ #CoffeewithAmerica #MorningShow #Dole #BIC #Behr #Suave #Newsweek #BrandSpark #MostTrusted

Suave's Bonding Infusion Repairing Mask is a Harper's Bazaar 2025 Hair Award winner! Formulated with three amino acids and citric acid, our mask delivers deep repair and incredible shine, all within 60 seconds.?

Suave Brands Company is one of the oldest American hair-care brands in business today. It launched its first “hair tonic” in 1937 and was purchased by Unilever in 1996 for $770 million as part of the sale of conglomerate Helene Curtis Industries, which also included value brands like Finesse and Salon Selectives. Unilever ran Suave worldwide for nearly three decades before selling the U.S. business, which includes Canada, to private equity group Yellow Wood Partners, LLC in 2023 for an undisclosed amount. The group hired a new executive team, built a company of 75 people and relaunched the brand as a standalone business called Suave Brands. Unilever still owns and operates Suave internationally. While the brand never disappeared from shelves, its unofficial U.S. relaunch happened on February 18 with the release of 34 new products, its largest NPD release in decades. Read more: https://lnkd.in/eEjJr8Fd

“We saw the early seeds of [the drugstore hair-care shopping trend], but honestly, it’s just a bit of luck,” Rachel Behm, svp of marketing for Suave Brands Company, told Glossy. “It’s been a nice surprise that we’re so happy to be a part of.” Suave is one of the oldest American hair-care brands in business today. It launched its first “hair tonic” in 1937 and was purchased by Unilever in 1996 for $770 million as part of the sale of conglomerate Helene Curtis Industries, which also included value brands like Finesse and Salon Selectives. Unilever ran Suave worldwide for nearly three decades before selling the U.S. business, which includes Canada, to private equity group Yellow Wood Partners, LLC in 2023 for an undisclosed amount. The group hired a new executive team, built a company of 75 people and relaunched the brand as a standalone business called Suave Brands. Unilever still owns and operates Suave internationally. While the brand never disappeared from shelves, its unofficial U.S. relaunch happened on February 18 with the release of 34 new products, its largest NPD release in decades. Story by Lexy Lebsack

We are thrilled to announce that Suave has been recognized as the most trusted shampoo & conditioner brand in the US by Newsweek's 2025 BrandSpark? Most Trusted Awards! https://lnkd.in/g8RvJ5nG

Affordable Hair Care is Having a Moment! TikTok is redefining beauty trends once again, and this time it’s bringing drugstore shampoos back to the forefront. Viral videos are celebrating trusted, affordable brands delivering real results without the luxury price tag. We’ve always believed that everyone deserves accessible, high-quality products that work—and we’re thrilled to share that Suave was just named the #1 Clarifying Shampoo by Good Housekeeping! The drugstore hair care comeback is here to stay! #Suave #DrugstoreShampoo #TikTokBeauty #GoodHousekeeping

Suave Brands Company lands in the GQ Magazine 2024 Grooming Awards for the Men's Sensitive Skin Body Wash! https://lnkd.in/eK6EkhuW

So excited to see Suave Brands Company’s Clover Honey Chapstick and Suave Men’s Sensitive Skin Body Wash on the list! Just wait and see what new products are coming in 2025. ????

Suave Brands Company lands in the GQ Magazine 2024 Grooming Awards for the Men's Sensitive Skin Body Wash! https://lnkd.in/eK6EkhuW