StudioX Design

Big thanks to afaqs! for covering todays launch of Black Pearl for KALS BREWERIES PRIVATE LIMITED. A double strength, premium beer aimed at India's young mass-market beer drinkers.

StudioX adds muscle to Black Pearl putting it on course for Indian and Southeast Asian expansion. StudioX has extended our relationship will Kals and in the process added to our portfolio of alcohol work. Having recently relaunched Foster’s Beer in India for Kals we have now relaunched Black Pearl their double strength beer. ? The refreshed brand has a bolder, more powerful look and feel that corresponds with its 8% ABV strength. Aimed at young, mass market drinkers, who demand a quality beer while socializing the new design is as clean and crisp as its taste. ? Clutter and superfluous detail have been stripped away and replaced with a distinctive angled design that provides a real visual punch when located on cluttered shelves or within visi-coolers.?The choice of colours - black, red, and white – were selected for their impact, improving the brands visibility across POSM. ? Brewed to a German recipe but brewed in India using locally sourced ingredients, Black Pearl is positioned as ‘The Real Indian Beer’. ? Available in 650 ml bottles and 500 ml cans the brand has launched in Tamil Nadu, Uttar Pradesh, Kerala, Pondicherry, Odisha and Rajasthan. Internationally it is available in Singapore and Malaysia. #Packagingdesign?#Branding?#Brandexperience?#Alcohol?#Beer?#India?#Brandlaunch

As healthy eating goes mainstream, what can Indian brands learn from UK supermarket aisles? Healthy eating has transitioned from popular trend to sustained sales across international markets. Our recent physical and digital retail audit of UK grocery stores revealed that health is driving NPD innovation across multiple categories. While the UK and Indian markets differ greatly, Indian brands could do much worse than monitor what’s taking place. Broadly, we are seeing brands try to achieve one of four things: 1. Challenge existing categories with new, healthier alternatives. For example, PerfectTed is taking on traditional energy drinks. Founded by Marisa who suffers from ADHD, their aim was to create a source of energy without the anxiety inducing jitters associated with mainstream brands. Using L-thanine and matcha green tea caffeine they have created an all-natural drink that is ‘kind to your mind’. 2. Extend from health and wellness products to mainstream food categories. Sports nutrition brands are innovating to occupy more shelf space - Myprotein has extended to protein packed ready meals. Their Myprotein x Iceland collaboration of frozen microwavable meals saves meal prep time while delivering on protein, macros, and flavour. More recently they developed a ready-made chilled protein pancake, a staple for the time starved but health conscious. 3. Extend mainstream food portfolios into specialist, healthier products. Nestlé is growing its Lindahls Pro+ range and in turn increasing visibility with new indulgent flavours of Kvarg - a high protein type of Quark originating in Sweden – available in pots and drinks. 4. Surpass existing healthy alternatives using new ingredients. Recently there has been increased interest in the nutritional value of tiger nuts. Rude Health have sold their tiger nut dairy alternative for several years. Increasingly knowledgable consumers are now buying in to its high level of antioxidants, fibre, and antibacterial properties and its ability to lower the risks of cholesterol and diabetes. Let’s talk brand... Launching healthier products poses challenges for new entrants who need to be noticed and established brands that need to create credibility and relevance. Naming, portfolio management, brand positioning and packaging design are crucial factors that influence success or failure. Whether you are a startup or MNC, reach out if you want to discuss a current project or your longer-term product pipeline. Dominic Twyford – [email protected] #BrandBuilding #PackagingDesign #BrandExperience #Health #FMCG #NPD