Studio Soif

ProWein 2025 Wrap-Up: Wine & Spirits Trends to Know Just wrapped up an incredible ProWein 2025—here’s what’s shaping the future of wine and spirits: ? No- and Low-Alcohol Ascent Undeniable: Propelled by the moderation mindset, quality of No/Lo wines is way up, with B2B de-alc tech standout Solos showing exceptional whites. TU Beans Boughton MW for recommending excellent #Trautwein; moderato 0% ?? another standout. ? New World Wines Step Up: Regions like Chile, South Africa, Brazil, California and China showed great wines that stand toe-to-toe with traditional regions. ? Altitude + Attitude Appeal: Volcanic wines and wines of elevation from various origins continue to stand out. Cue: Sicily’s PLANETA, Argentina’s Andean organic offerings from Bodega Domaine Bousquet ? Spirits Sector Love: ProWein 2025 expanded spirits space, with more than 400 exhibitors from 50+ countries highlighting the growing significance of the sector. Try Chilean pisco! ? Many Faces of Sustainability: While many brands spotlighted sustainability/green practices, messaging is often fragmented from brand to brand, brand to origin, nation.?Some notable exceptions. ?? Top Takeaways from Studio Soif on “When Health & Wellness are Top of Mind” at Prowein’s Business Forum (what a treat to talk alongside deeply knowledgeable Felicity Carter & Cathy Huyghe): ? Reframe Wine’s Edge → Authenticity is wine’s secret weapon. Lean into ritual, craft, organic/regenerative farming—in a modern, engaging way. ? Own New Drinking Occasions → Make wine approachable, playful, and right for day-friendly, wellness-adjacent experiences. ? Flex Beyond Tradition → Make wine a lifestyle product, not just a beverage. Bring it into digital spaces, casual social moments, and unexpected collabs. ? Reverse the Funnel → Build demand online first, then bring it to life IRL. NA disruptors & functional bevs won with social-first strategies—wine can, too. What trends are you most excited about? #Prowein #ProWein2025 #WineTrends #NoLoRevolution #WineAndSpirits ?? DAf Agency | Felipe Dacaret - kudos on gorgeous campaign for Wines of Chile / Vinos de Chile

?? Hidden in Plain Sight ?? : Studio Soif’s Latest Purpose Brand, Dr. Gary Barth I'll admit that when Dr. Gary Barth—renowned cataract surgeon, eye bank founder and former board colleague at the Healthcare Foundation Northern Sonoma County—asked me to help raise visibility for his work, I didn't immediately see the fit. Then I learned about his private foundation, returning eyesight to hundreds of thousands in Southeast Asia including the remote Himalayas every year—now in the midst of civil war. While eye care is new to me, the purpose in Dr. Barth's work was crystal clear. Pitching "Wine Country to War Zones" as an angle quickly resonated, sparking curiosity with the goods to pay it off. Now, Dr. Barth's extraordinary impact is spotlighted in The Ophthalmologist—a respected special-interest publication with global reach, among other notable placements. See it here: ?? https://lnkd.in/g3mGR5h8 At Studio Soif, though we often work with purpose-driven food and beverage brands—sustainability leaders, climate-conscious innovators, and disruptors reshaping their industries—I've come to see that purpose comes in many forms, as do the brands that embody it. If that's you, let's talk.

?? Why the vacuuming pic? A little #BTS PR note alongside the celebration ?? Toasting Vi?a Don Melchor's #1 spot on Wine Spectator's Top 100 Wines of 2024 takes me back to early 2020, when I had the honor of producing the landmark 30-vintage retrospective tasting (1987–2017) on behalf of the winery, for Wine Spectator. Sharing the vacuuming shot in the spirit of PR realities: with less than 24 hours' notice, we swapped Napa venues, polished glasses past midnight, and leaned on an incredible team—from cleaning/maintenance to IT—to create a stunning, seamless setting. Seeing the 2021 vintage earn this accolade cements its iconic status. Here's to an extraordinary wine that blends artistry with a true sense of place, and the remarkable work behind it all -- Technical Director Enrique Tirado and the dedicated teams at Vi?a Concha y Toro and Bonterra Organic Estates. Special thanks, as well, to Aaron Romano and the late Kim Marcus for their support of these wines. https://lnkd.in/evyrinZH ?? selects by Alexander Rubin #PR #winebusiness #gratitude

As this year comes to an end, we are delighted to make one last exciting announcement. It is our pleasure to announce our collaboration with Studio Soif for the US market. Studio Soif? is a full-service PR and Communications agency based in ?Healdsburg, Northern California. DAf began working in the market in 2011 and? this collaboration boosts our interest in delivering value to American brands .We look forward to seeing how our work together will strengthen our ability to provide clients with outstanding creative projects. Find out more at: https://lnkd.in/eSWvweGk and https://lnkd.in/e8cpmdEf