Curious about the next era of qualitative research and the impact of human-centered insights? Join Studio's Managing Director, Liz White and Karen Lynch, Head of Content at Greenbook, for an upcoming webinar where we’ll unpack the trends and tools that are shaping the future of consumer understanding. ?? In this webinar, they’ll discuss: - Top trends from the GRIT report to prep for 2025 - How winning teams are harnessing qual to win in market - New methods for achieving breakthrough insights fast, with Studio by buzzback Get ready to bring your questions and ideas for our live Q&A! This session is a must-attend if you’re in the insights space and want to level up for the year ahead. ?? Date and time: November 20, 12pm EST ???Register here: https://lnkd.in/efdJnxNC #InsightsLeaders #Qual #BuzzbackStudio #ConsumerResearch
关于我们
Studio is building the future of qual with the first on-demand qual marketplace. Studio is a complete end-to-end platform bringing together end clients, a vetted network of moderators, and best in class recruiting and fieldwork tools all in one place. Questions? Chat with us at [email protected]
- 网站
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https://www.studioqual.com/
Studio by buzzback的外部链接
- 所属行业
- 市场调研
- 规模
- 51-200 人
- 总部
- New York，NY
- 类型
- 私人持股
- 领域
- Qualitative Research、Qual、Qualitative Moderation、Research Participants 、Qualitative Fieldwork、Research Professionals、Insight Tools、Research Accessibility、Research Platform、Hiring Moderators、Research Buying、Asynchronous Community Moderators、IDI Moderators、Ethnographers、UX Researchers、Live Focus Group Moderators、Qualitative Research Professionals、Recruiting Partners、Market Research和Research Proposals
地点
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主要
获取路线
US，NY，New York
Studio by buzzback员工
动态
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Something amazing has happened, and we can’t keep it to ourselves! ?? We’ve ranked #14 on the GRIT Top 50 Most Innovative Suppliers. What a huge honor!! Our big launch this year of Studio which revolutionizes Qual research, reinforces the deep belief in innovation here at buzzback. It’s at the heart of everything we do and has been the driving principle when building our game-changing solution for Qual research. We’re grateful for this recognition and proud to be a part of a group shaping the future of insights. #MRX #MarketResearch #QualitativeResearch #Innovation #GRITTop50 #Greenbook #GRIT2024
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Managing Director @ Studio | Reimaging The Future of Qual | Making Qual Easy, Scalable, and Fast for all
We’re pumped! Ranking #14 on the GRIT Top 50 Most Innovative Suppliers and #7 among Most Innovative Full-Service Agencies is a huge honor. ?? Our commitment to innovation and pushing boundaries is central to who we are here at buzzback. It dates back to our founding story 24 years ago, has continued over the years when supporting our client partners with innovative and creative approaches, and most recently this past year with the launch of Studio by buzzback revolutionizing how teams of all sizes run Qual. We’re proud of the work we do here at buzzback and grateful to be listed alongside so many inspiring contributors. Here’s to more game-changing innovation that pushes our industry forward ?? #MRX #MarketResearch #QualitativeResearch #Innovation #GRITTop50 #Greenbook #GRIT2024
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The trend towards DIY Qual has intensified lately, and it's weighing heavily on teams and their resources. There's a new wave emerging in the world of qual research and it's supporting teams in the way they need NOW. Take a look at the article below to discover what the next era of Qual holds and understand why it's crucial for your team ??
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Managing Director @ Studio | Reimaging The Future of Qual | Making Qual Easy, Scalable, and Fast for all
Airbnb transformed travel. Uber innovated transportation. Care.com changed caregiving. At Studio by buzzback, we’re revolutionizing qualitative research. We are doing this by building a marketplace of diverse, and top-tier moderators. And connecting moderators with amazing project opportunities, from brands looking for their expertise. Here’s why I think the marketplace model is so powerful: Marketplaces have the power to bridge the gap between research buyers and expert moderators. The model itself has a few paradigm shifting qualities, that we are applying to consumer insights. 1/ Removes Boundaries Research talent and brands will no longer be limited to their immediate network. You can connect the perfect expert for your specific project needs instantly, not just resource it with who you happen to know. 2/ Mutual Benefits It's a win-win scenario – research buyers discover services and deep research expertise they never knew existed. While moderators unlock opportunities they couldn't access before. 3/ Elevating Everyone's Game Leaders sourcing research from the marketplace get the benefit of expanding their network, tapping into specialized expertise, and elevating overall insights. Qual professionals can simultaneously grow their business, can better manage pipeline, and take control of their career journey. We’re pushing forward to change the way we conduct Qual and change the paradigm. What marketplace models have changed your day to day? #MarketplaceInnovation #QualitativeResearch #FutureOfWork #NetworkEffect
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The marketplace revolution is reshaping industries - from ride-sharing to vacation rentals, marketplaces have transformed how we live and work. Qualitative research is next! ?? With Studio we’ve set off to revolutionize the insights space and to empower brands and teams of all sizes to get great qual in a meaningful and scalable way. Our latest article explores: ?? How marketplaces are breaking down barriers in qualitative research ?????? Why access to on-demand talent is the future of consumer insights ???How Studio by buzzback is leading this transformation Check it out below to learn more???? #FutureOfInsights #Marketplaces #QualitativeResearch
Why Marketplaces Are Revolutionizing Qual Research
Studio by buzzback，发布于领英
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Innovators recognize innovation. ?? That's why we chose A.Team to build Studio, our groundbreaking marketplace for research buyers and researchers. At Studio, we're not just embracing the marketplace model - we're revolutionizing it for the qualitative research industry. By partnering with A.Team, another cutting-edge marketplace for top developers, we've created a platform that's as innovative as the clients we serve. Our journey with A.Team wasn't just about building a product. It was about reimagining how tech solutions are created and how professionals work together to achieve amazing things. The result? A seamless, beautiful, and functional platform that's already being called 'revolutionary' by our users. ?? Read about it here ?? #buildingthefuture #ResTech
The market research industry is on track to hit $108.57 billion by 2026 — how could an industry veteran, like buzzback, strike boldly into this quickly-expanding market? Market research is equal parts quantitative and qualitative. In recent years, quantitative innovation has surged, while the industry’s qualitative side has struggled to catch up. It remains “manual, fragmented, and slow,” according to Liz White, managing director of Studio at buzzback. That’s when White saw a massive opportunity: One streamlined platform for connecting market research experts with the organizations who need them, facilitating their collaboration within a secure workspace. If done well, Studio would open up additional revenue and expansion opportunities with buzzback’s?Fortune 100?and?Fortune 50?clients. But to bring this bold idea to life, buzzback needed more than a traditional dev shop. They wanted to treat the Studio build like a mini startup: super lean, using only the most critical resources required to reach the finish line. That made A.Team’s model extremely appealing. Studio’s zero-to-one build required four A.Team members, which they onboarded in just one week: a lead engineer, a product lead, a front-end developer, and a designer. A.Team’s approach felt unique and exceptionally transparent. According to White, “Other agencies might bring their full dev team, but you don’t know who is actually working on the project. With A.Team, we were given control of choosing the exact right people for the work.” After a year of collaborative work, Studio launched to rave reviews. Users found the experience "seamless," and buzzback was thrilled with the quality of A.Team, with White stating, “Here’s what I would scream from the rooftops: A.Team’s quality was leaps and bounds above some of the development firms with whom we’ve previously worked.” “With a lot of other development firms, the onus has been on us to spec out a project.” Said White, “By contrast, everyone on our A.Team was a true collaborative partner.” Post-launch, White considers the A.Team partnership a resounding success—so much so that buzzback is rethinking how it will hire technical resources for future development projects. Click the link in the comments to learn more about how with A.Team's help, buzzback innovated the $100B+ research market, 20 years in.
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Last week, 130 industry leaders joined our panel Quirk's Media NYC to discuss the future of qualitative research. With insights from Alexandra Pascarella of Verizon, Ian Weinkselbaum of Materne North America - GoGo squeeZ, and Barbara Peterson of Sargento, we explored how their teams are leveraging new qualitative approaches and tools to navigate the next stage of growth. If you missed the session, here are our top takeaways ???? 1/ Is “in-person” coming back? Maybe, but not in the way you may think. Digital qual has cemented its place as the predominant way to run research. And it is proving to have staying power; 85% say they anticipate the majority of their qualitative research will be conducted remote/online in the next 12 months. Classically “in-person” has been about the participants, but some are redefining this. Teams are reimagining what stakeholder engagement entails, embracing in-person as an opportunity to gather, listen, collaborate, and activate with their teammates while watching the research unfold online. 2/ Harmonizing AI and Qual to foster creativity The most talked about use cases in our space are for analyzing large unstructured data sets (hello transcripts of 8, 90 min focus groups ??), aka the output. But anyone involved in innovation also knows the challenges of ideating and fleshing out early stage ideas to bring INTO the research. Instead of mood boards and physical idea assets or prompts, teams are using AI as a brainstorming assistant for rapid concept generation and prototyping. Before successful ideation was contingent on having the right people with the right mindset working together. Forward thinking teams are leaning on AI to enhance their creativity. 3/ New technology is reshaping what’s possible New tools like marketplaces are on the rise: Insights leaders struggle at one time or another to find research talent, especially, moderators. Studio tackles this problem head on with it’s vetted talent marketplace of expert qual moderators across a range of focus areas. We are creating a world where best-in-class qual can be done at scale, with on-demand specialized moderator talent. This means great qual is accessible for brands of any size, quickly and easily. Qual is changing. Staying the course will make things harder than ever. It’s time to adapt, and simplify in 2024. #qualitative #mrx #consumerinsights #trends
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Quirk's Media here we come! ?? Swing by Booth 310 and see how Studio is making qual research fast, easy, and accessible for all. #mrx #qualitative #consumerinsights
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