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"Brand first" isn't just a marketing philosophy — it's smart business. Companies that invest in their brand foundation spend less time and money on disjointed marketing efforts and more time on building lasting market value. When your brand is solid, every campaign, product launch and customer interaction — literally every touchpoint — reinforces what you have to offer. Are you with us? Read our full perspective → https://buff.ly/nvwXB7h

See the full Flightless case study: https://buff.ly/xpZyiHr

Ever wonder what separates voice from tone in brand communications? Here’s the simple answer: ??? Voice is your brand's personality — the "who" that remains constant. ?? Tone adapts to specific situations — the "how" that changes based on context, audience and purpose. It's like when you're having dinner with friends versus when you're presenting in a business setting. You're still you, but you comport yourself a little differently to meet the moment. Is your brand putting this nuance into practice? If not, it could make your communications a lot more resonant. Read our full approach to developing voice and tone for B2B brands here: https://buff.ly/p1ayJSX

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?? Fresh creative work unlocked. Akeyless offers the first unified secrets and machine identity platform protecting enterprise assets in today's increasingly vulnerable digital landscape. To reach technical decision-makers, we developed an ad campaign around Akeyless' core differentiator, vaultless secrets management — highlighting what makes its security architecture so powerful.

As today reminds us, color is one of the most powerful assets that a brand can leverage. ? It's instantly memorable to your audience. ? It communicates your values both overtly and subliminally. ? It helps you either align with or stand out from industry norms. In fact, brands using green (like today's celebratory color) often communicate growth, health, wealth or environmental values. But what does YOUR brand need to communicate? The right palette shouldn't be arbitrary or based on personal preferences. Instead, it requires understanding your: ? Target audience's associations with different colors ? Competitive landscape ? Brand personality and positioning Need help finding or refining your palette? Check out our full article for a step-by-step process to select colors that will make your brand unforgettable.

See the full LimitFi case study: https://buff.ly/LnlkBtG

Are your marketing efforts delivering results — or just burning budget? One-off tactics without a solid foundation will only leave you spinning your wheels. The solution: Take a brand-first approach.

Get a free brand audit by our team of experts: https://buff.ly/3EWSva9

Is it time to rebrand — or just refresh? Here's how to evaluate what your brand really needs.