Studio Grow

The Fitness Industry was worth ($96.7B) in 2019 It’s expected to grow to ($169.7B) by 2030... That’s a projected growth of (7.67%) annually. (Per Statista) Meaning: → If you want to stand out. → You need to differentiate. What's the baseline?: → Great Classes. → Excellent Privates. → Strong Instructors. But what’s the x-factor? HOSPITALITY. A good business → provides a service. A GREAT one → provides an experience. Small details make a difference. And a studio that: → Welcomes clients warmly → Remember their names → Takes an interest in their fitness goals → Ask them how they’re doing → Celebrate their milestones → Ask if they have any suggestions for improvements → Encourages their clients to speak up → And makes clients feel comfortable Will always outproduce great classes and fancy equipment. #boutiquefitness #fitness #fitnessindustry #fitnesstrends #innovation

Packed classes at 9 AM...but what about the rest? This scene is all too common. Finding balance in class attendance is tricky. → Prime slots are packed → Others, not so much. → It’s a puzzle. Reality: → If your popular classes are always waitlisted. → You’re rarely going to empty that waitlist. You need to: → Understand your audience. → Cater to their individual needs. If this sounds familiar... Here’s some things to consider: Diversify Marketing: → Focus marketing on different groups. → Like early birds or night enthusiasts. → Based on their workout habits. Strategy: → Shift messaging to reflect "niche" groups. Examples: → “For my early birds” → “If you love getting your work out in at 5am” → “If you love to end the day with a killer sweat session” Strategize to make every slot as coveted as the 9 AM. Smart messaging can turn every time slot into prime time. #boutiquefitness #fitness #fitnessindustry #fitnesstrends #innovation #digitalmarketing

48,300,000 adults played pickleball last year. It’s a huge market…and an opportunity for studios. Here's what you need to know: ↓ KEY INSIGHTS: → 48.3M adult Americans played pickleball last year → 223.5% growth over 3 years → Average player age: 34.8 years GROWTH TRENDS: → 13.6M active players in 2023, up from 4.8M in 2021 → 65% player increase from 2022 to 2023 → Paddle market: $152.8M in 2022 → 7.7% CAGR forecast What’s often overlooked… Is the injuries associated with the sport. INJURY STATS: → $377M healthcare costs for injuries in 2023 → 90-fold fracture increase in 20 years → 86% of ER visits by players over 60 Meaning…there’s opportunities for… PREVENATATIVE PROGRAMS: → Pickleball-specific strength training → Agility classes for injury prevention → Flexibility workshops → Upper body strengthening to reduce fractures → Fall prevention techniques, etc. Marketing is “targeted angles.” And Pickleball is extremely relatable currently. #boutiquefitness #fitness #fitnesstrends #pickleball #innovation

Lionel Messi walks 83% of the time on the pitch. Yet outperforms everyone else…But how? THE LESSON:? → Less movement. More impact. If you watch Messi closely… He moves differently than most players.? Strategic. Deliberate. Efficient. Data shows he does run strategically Often covering less distance than other players? But making high-intensity runs when needed. ON AVERAGE MESSI… → Covers 7-8km per match? → While other forwards average 9-10km → Makes only 25-28 sprints per game → Vs. average forward's 35-40 sprints per game THE METHOD:? → Conserve energy strategically? → Choose your moments? → Make every movement count If you take a look at yourself… ARE YOU WASTING ENERGY?? → Responding to every "urgent" email? → Chasing every opportunity? → Saying yes to everything Your energy has limits.? Use it wisely. REMEMBER: → The urgent can wait.? → Your energy can't. Make every move matter. (Like Messi) That's the difference between good and legendary. So are you playing the long game? Or burning out before halftime? #leadership #mindset #fitness #fitnesstrends #entrepreneurship

#FITTOK?hashtag amassing 62 BILLION views in 2023. And TikTok has emerged as a fitness content hub. So what does the TikTok fitness revolution mean For boutique studios? ↓ KEY INSIGHTS: →?#FitTok:?62+ billion views as of December 2023 → Massive influence on Gen Z fitness preferences → Rapid trend amplification through local algorithm TIKTOK-DRIVEN FITNESS TRENDS: Viral Workout Phenomena: → 12-3-30 Workout: Simple, effective treadmill routine → Cozy Cardio: Relaxed approach to cardio exercise → Reformer Pilates: Skyrocketing popularity Studio Traffic Drivers: → Influencer partnerships have boosted visibility → Collab content creates exclusive experiences → Brand ambassador programs amplify reach Gen Z Engagement: → 63% enjoy Reformer Pilates → 57% participate in Yoga → 55% practice mat Pilates → 72% of Gen Z exercisers combine hybrid workouts And the opportunity for studios to offer? Complementary digital content in addition to In studio experiences is there. Leading to… Impressive results from TikTok-savvy brands: → Alo Yoga: 50% increase in online sales → Class Pass: 471% increase in class bookings And the overall boutique fitness market is Expected to reach $75.04 billion by 2030. TikTok's influence on fitness is evolving rapidly. And it's an opportunity to take note of. #boutiquefitness #FitTok #FitnessInnovation #DigitalMarketing #FitnessTrends

(12) Powerful Studio Marketing Examples. That will stop your scroll ↓ Shaping your branding and marketing Can be difficult...but... Sometimes you just need some inspiration. So let's take a look at brands like: → Remedy Place → Third Space → Heimat → Peloton And see how they're doing it. #advertising #marketing #digitalmarketing #boutiquefitness #fitness

What comes first...the instructor or the brand? The truth is... Peloton's instructor exodus earlier this year... Exposed an industry-wide dilemma: "Instructor Rockstars" vs. "Brand-Focused" approach. Each has its pros and cons… But why has this happened? Let’s take a look. #boutiquefitness #fitness #fitnessindustry #fitnesstrends #innovation

You have "founders syndrome" And it's killing your business. THE SYMPTOMS: → Micromanaging everything → Struggle to delegate → "No one gets my vision" → Decision paralysis Sound familiar? (Congrats ??) You might have "Founder's Syndrome"! THE CURE? Let's break it down. #boutiquefitness #entrepreneurship #leadership #sales #innovation #fitness

70% of prisoners return to jail within 5 years. Coss Marte went from prisoner to CEO. In the heart of NYC. A unique gym is making waves. But the story behind it is even more powerful. Meet Coss Marte. The visionary founder of CONBODY. And his journey began in the most unlikely place: Behind bars. His story is authentic. It's about the power of second chances. And the impact one person can make. So how did he turn a prison sentence… Into studio success? Let’s take a look. #boutiquefitness #fitness #fitnessindustry #fitnesstrends #health #wellness

You’ve had an employee like this… They contribute…but they’re toxic. So how do you handle your studio's worst instructor? Sometimes, your worst instructor thinks… → They're the best.? → They've hit their "pinnacle"? → And they’re an irreplaceable asset. And, unfortunately… → Clients love them. → They have full classes. → They’re great for the bottom line. But → They make their own rules. → Are confrontational with other employees. → Do not contribute to the values of the studio. So you try… → Interventions → Performance reviews → Compensation changes (And nothing changes) You’ll begin to realize that… → You’re trading you’re accounts receivable? → For your team’s sanity and security. Just know… → Your team’s mindset and culture → Are worth FAR more than that revenue. → A rock solid team is > one superstar. → Your team will flourish if given the opportunity. Remember, at the end of the day... You have to do what's best for your studio. Even if it means having a tough conversation. #boutiquefitness #fitness #fitnessindustry #fitnesstrends #leadership #innovation