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After auditing and working with hundreds of email accounts, our team has found 3 common mistakes costing brands millions. Fix these and you'll see immediate growth: 1/ Missing A Post-Purchase Strategy Most brands nail their welcome flows but completely neglect retention. You have a post-purchase flow? Great. But what about a second purchase flow? Or a loyalty program sequence? Or a churn risk automation? The brands winning at retention don't just build the easy flows - they create complete customer lifecycles. 2/ Obsessing Over Vanity Metrics At first glance, these numbers look impressive: →?65% open rates →?2.5% click rates →?Strong conversion metrics But dig deeper and you'll find the truth: They're only sending to already-engaged segments while 70% of their list hasn't opened an email in a year. Real email success isn't about perfect metrics - it's about engaging your entire audience. 3/ Non-Existent Segmentation Nothing kills revenue faster than sending the same message to everyone. Seeing "introducing our newest product!" emails sent to customers who've already purchased it twice is painful. Your subscribers are at different stages of awareness. They have different needs. They deserve different messages. Which of these is costing your brand the most? Jake Schmidt Chase Dimond Nick Shackelford Ruthie Abraham

Your emails should have only 2-3 CTAs max! That's it. One for the main action you want them to take. The others for any supporting options. If you're including 5-7 buttons, that "illusion of choice" paralyzes your customers and tanks your conversion rates. Nobody wants to decode what action you actually want them to take. So make it easy for them to say yes by making it obvious what to do next. Keep it simple: - One primary action that stands out - Supporting options only if absolutely necessary - Clear visual hierarchy that guides the eye - Consistent placement throughout Our design below from our team is a great example of this. ?? Share this with marketers who need to hear it Jake Schmidt Chase Dimond Ruthie Abraham Nick Shackelford

My team has sent out the best email strategies for over 15 years. Copy our notes for free: 1/ Value always beats discounts. One of our wellness clients was sending weekly 50% off promotions. We replaced their discount-heavy approach with educational content and expert insights. The result? Their non-promotional emails started outperforming their sale emails - even beating their Black Friday promotions. No constant discounts. No margin-killing offers. Just valuable content that built real trust. It doesn't take much more than that. 2/ Stop neglecting your email flows Most brands focus solely on new customer acquisition. We've found the real gold mine is in optimizing your email automations. When we rebuilt one client's flows from scratch, they went from averaging $14K to almost $30K monthly in email revenue. All by creating systems that nurture customers through their entire journey. It's methodical. It's strategic. It works. 3/ Rethink your welcome sequence Your welcome flow is the most important automation you have. Yet most brands send a generic "thanks for subscribing" and a discount code. Our best-performing clients use welcome series that: → Build genuine connections → Educate on product benefits → Segment subscribers based on interests Don't rush to the sale. Build the relationship first. Jake Schmidt Chase Dimond Ruthie Abraham Nick Shackelford

The 20 Commandments of Email Maketing: Lessons from making $200+ million for clients & building a 7-figure email marketing agency. 1)?Treat your subs with respect People didn't sub to your list to be spammed. People subbed to your list because you have something to offer & they're interested in you. Keep it that way. 2)?Test Everything -Subject lines -Email length -Sending times -Copy -Angle -Preview text "Never stop testing & your advertising will never stop improving." -David Ogilvy 3)?Have Systems -Welcome flows -Purchase flows -Abandonment flows These will keep earning money forever. You need sleep. Systems don't. 4)?Leverage List Segmentation Never blast your whole list. That's just asking to land in the Spam folder. Focus on people who actually open your emails & click on your links. An engaged list > A huge list. 5)?Tag Everyone Clicked on a link? Tag them. Purchased a product? Tag them. Won't open your emails? Tag them. If you know who you're sending emails to, it’s easy to make money. 6)?Learn to Hype Say you have a big holiday / event coming up. You send them a discount email that day, right? Wrong. You send them one the day before, One during the event, & one after as an extended sale. Easy money. 7)?Treat Them. Your email subs want to know more about you than your followers. That's just how it is. Let them know that you care by giving them discounts or unique offers. Making your subs feel special is good for business. 8)?Be Unexpected. >Ask a question in the subject line. >Tease them saying there's a surprise inside. >Tell them about your once-in-a-lifetime opportunity >Make them laugh >Tell a story The key to good emails? Stop being boring. 9)?The Subject Line Is As Important As The Email The subject line determines whether people are going to open your email or not. >Beautiful design >Solid copy >Inbox delivery Mean nothing if people won't open your email. Pro tip: A/B test your subject lines & pick the winner 10)?Use Preview Text Use preview text as a second subject line. Examples: - Great to have you! - You're gonna like what's inside! - Here's a little gift for you. The subject line caught their attention. A killer preview text seals the deal. 11)?Don't Make Them Sick Of You Sending emails every day is overkill. If once a week works best, do once a week. If twice or thrice a week does best, do twice or thrice a week. Don't overdo it. Respect their time & they will respect yours. 12)?Don't Let Them Forget You Conversely, don't let them go cold. If you haven't emailed your list in months & expect them to buy from you, You're in for a bad surprise… 13)?Reignite The Fire If people are not opening your emails, it's because you haven't given them a reason to. So send them an email & give them a reason to. Give them a discount Let them ask you a question Offer some kind of help If that doesn't work, delete it. P.S. You can find tips 14-20 in the comments.

?Here are the "boring" email flows that made our clients $10M+ last year Most brands overcomplicate their email automation. Yet the most profitable flows are often the simplest: → Welcome series → Abandoned checkout → Post-purchase → Browse abandonment Here's what actually works: The Welcome Series → Value-first introduction (not just discounts) → Brand story that builds connection → Progressive offers based on engagement What you can expect: New subscribers who feel connected to your mission and values, are ready to take the next step, and 4x significantly higher first-purchase rates Abandoned Checkout/Cart Recovery → Multi-touch sequence (not just one reminder) → Social proof integration → Strategic incentive timing What you can expect: Customers who overcome their purchase hesitation and confidently complete their orders Post-Purchase Experience → Education-focused content → Cross-sell recommendations → Loyalty-building touchpoints What you can expect: First time buyers who become your biggest fans, send in their reviews, and return for more Browse Abandonment → Product-specific messaging → Problem-solution framing → Low-pressure re-engagement What you can expect: Window shoppers that turn into buyers who feel understood and supported in their decision While most brands chase trends.... Smart brands perfect these foundational flows first. Chase Dimond Jake Schmidt Nick Shackelford Ruthie Abraham

Our team has sent 1000s of emails and brought in well over $200M in client revenue. All the best performing emails use these 3 content structures: The importance of speaking to your customer properly is huge. They receive hundreds of emails in their inbox daily and will only open from brands they look forward to hearing from. And in order to: - Build customer loyalty - Get them to take precious seconds to open and read - Actually click through and purchase You have to make it worthwhile for them. Solve a problem and offer a solution. How to do this? Use these 3 email structures: 1/ Value-First Content These have: → A clear, benefit-driven subject line → Educational content that solves a problem → Subtle product tie-in that feels natural → Strong but non-pushy call-to-action You can use these to build authority while driving sales without feeling salesy. 2/ Testimonial Spotlights These have: → Real customer stories → Specific results they achieved → Product benefits through someone else's voice → Visual proof elements (before/after, screenshots, etc) These perform well because they let others do the selling for you. 3/ Problem-Solution Format These: → Identify a common pain point → Agitate why it matters → Present your product as the solution → Clear path to purchase You can get creative with these, but the formula works because it connects emotionally before offering the solution. The main thing with email is building genuine relationships. Every message should provide value first, sell second. Use these structures and you'll start to see: → Higher open rates → Better click-through rates → More consistent revenue Chase Dimond Jake Schmidt Nick Shackelford Ruthie Abraham

My agency has sent 10,000+ emails for our clients. We've developed a simple framework to help you write emails that crush ALL industry benchmarks. Here's the Anatomy of a Profitable Email: 1)?Subject line The subject line is one of the most important parts of your email. It's what gets people to open (or ignore) your email. Make sure yours is: >> Catchy >> Intriguing >> Informative >> Benefit-oriented >> Personalized (if possible) Make it impossible to ignore. 2)?Preview Text Your email has 2 "subject lines." The 2nd one is the preview text. This short text is used to create curiosity in the reader. For this text, you can use anything related to your subject line. Just make sure it sparks curiosity in the reader. 3)?Branding Branding is very important for Email Marketing. After all, people buy brands, not products. Your emails should be an extension of your website & other assets. Make sure to develop a few core, onbrand templates. These will help convey familiarity and build trust. 4)?Headline/Header The goal of your headline is to get people's attention. You accomplish this by making people interested. There are multiple ways to do this: You can mention a discount, promotion, or even ask a question. Regardless of what you do, it HAS to be interesting. 5)?Intro / Sub Header This section is also known as the lead. Its sole purpose is to keep people reading. Here are some ways to do that: >> Tell a story >> Agitate pains >> Empathize with them >> Explain what the email is about The shorter this text is, the better. 6)?Content / Body This section will vary depending on the type of email you're sending. Some recommendations: >> Speak in their language >> Make use of the whitespace >> Get to the point >> Sell benefits, not features >> Mix images and text The goal is to make it engaging. 7)?CTA CTAs must stand out, otherwise, people won't click them. Here's how to do that: >> Be concise >> Use active voice >> Use action verbs >> Tell them what they're getting >> Use a high-contrast color The more they stand out, the more clicks you’ll get. 8)?Footer The footer is an often overlooked part of emails. Here you can include some relevant information/links for the prospect. For example: >> P.S. >> Another CTA >> Social media links >> Testimonials >> Unsubscribe link You'll be amazed by the number of clicks you get. To summarize, here are my 8 components for a profitable email: 1.?Subject line 2.?Preview text 3.?Branding 4.?Headline / Header 5.?Intro / Sub Header 6.?Content / Body 7.?CTA's 8.?Footer? Thank you for reading this! I’ll keep sharing content with you on: - Copywriting - Email marketing - Ecommerce - Building an agency - Entrepreneurship So follow me?Chase Dimond to keep learning! #email #emailmarketing #copywriting

Our designers just created three stunning emails for Sans that perfectly match their premium brand. Let's walk through what makes these convert: Email #1: International Dog Day This email brilliantly connects with pet owners by acknowledging a pain they all know too well - loving their pets but hating the allergies and odors. What we love is how it positions Sans as "Man's Second Best Friend" - such a clever way to build an emotional connection while showcasing the product benefit. The testimonial at the bottom seals the deal by showing a real pet owner's experience. Email #2: Out of Sight, Not in the Clear This email tackles the invisible threat angle perfectly. The headline creates immediate intrigue, and the supporting copy builds legitimate concern without feeling alarmist. Notice how they've used visuals to illustrate invisible pollutants? Those graphics make abstract concepts tangible, and the dark background creates a perfect contrast that highlights the clean, minimal product design. Email #3: Making Headlines This review-focused email leverages third-party credibility masterfully. Instead of making claims themselves, they let trusted publications like Forbes and Mashable do the talking. The stacked testimonial format creates a powerful impression of widespread validation, and each quote highlights a different product benefit: from the quiet operation to the air quality sensors. What makes all three work is the consistent brand voice and visual identity. Each email feels distinctly Sans. Clean, minimal, and premium while addressing different customer motivations

Here are the 5 biggest reasons why you (an e-commerce brand) NEED to invest in email marketing in 2025: 1. Your customers are already in your inbox. You've spent thousands acquiring them. Now they're sitting in your list, waiting for you to nurture them. Yet most brands treat email like an afterthought, blasting the same discount-heavy messages. With proper email marketing, you can convert these subscribers into repeat customers worth 3-5x more than one-time buyers. All it takes is consistent value and your emails will do the rest. 2. You want to increase revenue without spending more on ads. You've probably tried increasing ad budgets, testing new platforms, and chasing viral trends. All require either tons of money or just pure luck. Email marketing, on the other hand, does the hard work for you - at a fraction of the cost. All you need to do is create content that appeals to your customer’s desires solves their problem. 3. You want predictable revenue that doesn't rely on algorithms. You've probably dealt with the rollercoaster of social media reach and ad costs. One algorithm change and suddenly your customer acquisition costs skyrocket. Email is different. You own your list. No one can take it away. Which makes your job as a brand owner much easier when planning for growth. 4. You need to build real relationships with customers. You've got great products. You deliver real value. But standing out in a crowded market is harder than ever. Creating educational content is the easiest way to build trust and loyalty. Which means customers who come back again and again instead of chasing the next discount. There's no reason not to go all-in on email this year. Chase Dimond Jake Schmidt Ruthie Abraham Nick Shackelford

Brands that we've seen struggling with email marketing has one thing in common: They set up basic flows once and never touch them again. Things like: - Welcome series with 1-2 generic emails - Abandoned carts with a single reminder - Post-purchase flows with zero personalization - Flows that haven't been touched in months (or years) But your customers deserve better than dusty old templates. They need to be spoken to personally if you want them to take the next step. The process we've seen works: - Rebuild your welcome flow with proper segmentation - Create multi-touch abandoned cart sequences - Develop post-purchase flows that drive repeat purchases - Test and optimize every touchpoint Taking it a step further, that regularly update their flows see: - 2-3x higher flow revenue - Better customer retention - Increased lifetime value - More consistent revenue Start optimizing your automated flows today. Chase Dimond Jake Schmidt Nick Shackelford Ruthie Abraham