TGIF! Want to start your day a bit wiser? Take a glance at our Lead Director Alex Cook's short read on taglines.
Happy Friday folks! Let's start your day a little smarter. Did you ever wonder what makes a tagline great? Mark Twain said, “I didn’t have time to write a short letter, so I wrote a long one instead.” Crafting a great tagline is no different — it’s a small package with big impact. After looking at 100+ examples, most fall into five categories: 1. The Invitation ? Examples: Just Do It (Nike), Think Different (Apple) Takeaway: Aspirational phrases that inspire change and creativity. 2. The Claim to the Top ? Examples: The Ultimate Driving Machine (BMW), The Best a Man Can Get (Gillette) Takeaway: Bold statements positioning a brand as the leader. 3. The Promise ? Examples: You’re in Good Hands (Allstate), Because You’re Worth It (L’Oreal) Takeaway: Guarantees that reassure or empower customers. 4. The Iconic Experience ? Examples: Taste the Rainbow (Skittles), What Happens in Vegas, Stays in Vegas Takeaway: Evokes sensory appeal or a memorable brand experience. 5. The Mission ? Examples: Connecting People (Nokia), Enriching Women’s Lives (Mary Kay) Takeaway: Simple, action-oriented phrases tied to purpose and service. A tagline isn’t just a few words, it’s a brand’s essence distilled. Just goes to show that when simplicity is done right, it's an art form. Enjoy the weekend!