Brand Refresh or Full Rebrand? Choosing the Right Move for Right Now. Read our blog post here: https://lnkd.in/eZErKvqq
关于我们
We're a multidisciplinary independent studio that helps organizations through impactful strategy, bold creative and thriving brand experiences. Located in the heart of Allentown, Pennsylvania, we help businesses and organizations grow and connect with their community by creating solutions that not only look good, but also back up the creative with beautiful branding, messaging, strategy, market research & reason. We attack every problem with an open mind, curious spirit and unbiased ideas.
- 网站
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https://www.structurepa.com
Structure Agency的外部链接
- 所属行业
- 广告服务
- 规模
- 2-10 人
- 总部
- Allentown，Pennsylvania
- 类型
- 私人持股
- 创立
- 2011
- 领域
- Branding、Graphic Design、Photography、Video Production、Strategy、Web Development、Messaging和Copywriting
地点
Structure Agency员工
动态
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Are you a nonprofit? Our Lead Director has some simple advice for starting out.
Nonprofit Marketing: 3 Things to Nail Before You Spend a Dime (or Ask for One) Let’s face it—nonprofits aren’t exactly rolling in VC money. So when it comes to marketing, every dollar needs to work harder than a volunteer at a bake sale. Before you start printing flyers or launching a TikTok, get these three things locked in: 1. Say It Simple If your mission statement sounds like it was written by a lawyer with a thesaurus addiction, start over. You’ve got 10 seconds to explain what you do—make it count. Think “we help” > “we strive to provide synergistic community-based solutions.” 2. Pick a Target (No, Not Everyone) “Who’s your audience?” If you answered “humans,” we’ve got a problem. Donors, volunteers, partners—they each want different things. Segment like your budget depends on it (because it kinda does). 3. Make ’Em Feel Something Stats are great for grant proposals. But if you want hearts (and wallets), lead with a story. Real people. Real impact. Then hit ’em with the numbers. Because marketing a nonprofit isn’t about being loud—it’s about being unforgettable. PS: If your mission deserves better marketing, let’s chat. We’re fluent in nonprofit and punchy copy.
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Just wrapped up a bold new billboard campaign for Long's EcoWater Systems, Inc., celebrating 75 years of top-tier service! ???? With a striking faucet extension, this design doesn't just catch eyes — it turns heads. A fresh, dynamic way to make waves on the road. #Billboard?#BillboardCampaign?#BillboardCreative?#oohcreative?#GraphicDesign?#AdvertisingAgency?#CreativeAgency?#CreativeStudio?#BrandingAgency?#BrandingStudio?#DesignFirm?#ProductionStudio?#ProductionAgency?#LehighValley?#Philadelphia
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Throwback: Sarmiento Spanish. Today we are thinking back to when we developed the branding for Sarmiento Spanish, a Lehigh Valley based Spanish immersion program catered to individuals looking to clean up their skills or learn a new language entirely. We executed strategy and positioning, and then built a visual ecosystem that is colorful, lighthearted, fun and approachable for everyone of all ages. Featuring a fun sloth character as the logomark, we built a full ecosystem featuring typefaces, color palette, brand pattern, illustrated characters, stickers and business cards, a sleek website and additional collateral. #BrandIdentity?#Branding?#BrandDevelopment?#BrandStrategy?#LogoDesign?#LogoEcosystem?#WebsiteDesign?#WebDevelopment?#CreativeAgency?#AdvertisingAgency?#CreativeStudio?#BrandingStudio?#MarketingAgency?#DesignFirm?#DesignAgency?#LehighValley?#Philadelphia
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Behind the lens: recently we went out to two different job sites for?Long's EcoWater Systems, Inc.?to capture installs and testimonials - one of them being the widely popular?Nowhere Coffee Co.! A quick and simple capture that will break up into a few pieces of evergreen content for them to utilize through digital multichannel marketing. #CreativeAgency?#MarketingAgency?#AdvertisingAgency?#ProductionStudio?#ProductionAgency?#CreativeStudio?#BrandingAgency?#BrandingStudio?#BrandFirm?#DigitalMarketing?#LehighValley?#Allentown?#Philadelphia
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According to sproutsocial.com, there are now over 5 billion (yes, with a B) social media users worldwide, with the average person being active on nearly 7 different platforms per month! If your brand is only showing up on one or two platforms you might be missing out – big time. Meeting your audience where they already are while not spamming them is the key. Our solution? Careful marketing strategies with efficient implementation.
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A couple months ago we produced another testimonial piece for?Long's EcoWater Systems, Inc. It has been crucial that the brand humanizes their work and mission to help people have safer cleaner water. No paid actors or scripts, just pure authentic feedback from real clients. Building on this series has helped cut through confusion while simultaneously educating homeowners on the benefits of their Products. #VideoProduction?#TestimonialVideo?#AdvertisingAgency?#CreativeAgency?#ProductionAgency?#ProductionCompany?#ProductionStudio?#AdvertisingFirm?#CreativeStudio?#BrandingAgency?#BrandingStudio?#DesignFirm?#Philadelphia?#LehighValley?#Allentown?#EcoWater?#LongsEcoWater
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Looking at our rebrand for MiLHO, in addition to crafting strong new messaging and strategy, we created an impactful identity, with typefaces, colors, iconography, badges, a style guide, and necessary creative to set them on the path to a strong awareness campaign. This was an absolute joy to work on and we are very excited to watch MiLHO impact and change lives. www.structurepa.com #BrandStrategy #IdentityDesign #LogoDesign #BrandDevelopment #Branding #LogoInspiration #BrandingStudio # #DesignFirm # #CreativeAgency #AdvertisingAgency #CreativeStudio# #adagency #Philadelphia #Bethlehem #LehighValley #AllentownPA #Nonprofitdesign #milhoinc
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