Structure Agency

Let's take advantage of this superpower before anyone finds out...

Behind the lens: recently we went out to two different job sites for?Long's EcoWater Systems, Inc.?to capture installs and testimonials - one of them being the widely popular?Nowhere Coffee Co.! A quick and simple capture that will break up into a few pieces of evergreen content for them to utilize through digital multichannel marketing. #CreativeAgency?#MarketingAgency?#AdvertisingAgency?#ProductionStudio?#ProductionAgency?#CreativeStudio?#BrandingAgency?#BrandingStudio?#BrandFirm?#DigitalMarketing?#LehighValley?#Allentown?#Philadelphia

According to sproutsocial.com, there are now over 5 billion (yes, with a B) social media users worldwide, with the average person being active on nearly 7 different platforms per month! If your brand is only showing up on one or two platforms you might be missing out – big time. Meeting your audience where they already are while not spamming them is the key. Our solution? Careful marketing strategies with efficient implementation.

Go birds!

A couple months ago we produced another testimonial piece for?Long's EcoWater Systems, Inc. It has been crucial that the brand humanizes their work and mission to help people have safer cleaner water. No paid actors or scripts, just pure authentic feedback from real clients. Building on this series has helped cut through confusion while simultaneously educating homeowners on the benefits of their Products. #VideoProduction?#TestimonialVideo?#AdvertisingAgency?#CreativeAgency?#ProductionAgency?#ProductionCompany?#ProductionStudio?#AdvertisingFirm?#CreativeStudio?#BrandingAgency?#BrandingStudio?#DesignFirm?#Philadelphia?#LehighValley?#Allentown?#EcoWater?#LongsEcoWater

Looking at our rebrand for MiLHO, in addition to crafting strong new messaging and strategy, we created an impactful identity, with typefaces, colors, iconography, badges, a style guide, and necessary creative to set them on the path to a strong awareness campaign. This was an absolute joy to work on and we are very excited to watch MiLHO impact and change lives. www.structurepa.com #BrandStrategy #IdentityDesign #LogoDesign #BrandDevelopment #Branding #LogoInspiration #BrandingStudio # #DesignFirm # #CreativeAgency #AdvertisingAgency #CreativeStudio# #adagency #Philadelphia #Bethlehem #LehighValley #AllentownPA #Nonprofitdesign #milhoinc

Rebrands aren't just about a new look - they are about a renewed purpose. For MiLHO, a nonprofit dedicated to transforming lives through education and empowerment, we crafted a brand that reflects their unwavering commitment. From a refreshed visual identity to a messaging strategy that speaks directly to their mission, every detail was designed to inspire action and connection. As our Lead Director?Alex Cook?puts it: "Designing for a nonprofit like MiLHO isn't just about aesthetics; it's about amplifying their voice in a way that's authentic and enduring. We wanted to create something that not only stands out visually but stands for something meaningful, because the work they do changes lives and that deserves to be seen." #Branding?#BrandIdentity?#LogoDesign?#LogoInspiration?#BrandDevelopment?#BrandStrategy?#brandsuite?#VisualIdentity?#MotionDesign?#Logos?#milho?#brandingstudio?#designagency?#designfirm?#CreativeAgency?#CreativeStudio?#AdvertisingAgency?#Creativefirm?#philadelphia?#allentown?#lehighvalley

It is with pride that we introduce you to MiLHO. "Missing Link to Improved Health Outcomes" is a nonprofit based in Pennsylvania that focuses on improving health literacy and reducing health disparities for underserved communities - both locally and globally. When Helen Fosam - founder - reached out to us, she had a frustratingly confusing identity that didn't match who they are. She identified that something needed to change in order to gain attention, build a board, increase donors and begin making a significant impact. After we conducted strategy with her and studied the branding of competitors, we identified crucial areas for differentiation. What we built was a full brand ecosystem that included mission, vision, purpose, attributes and values, customer demographics and personas, tagline, language, and ultimately a fresh identity that can't be confused with other healthcare organizations. Stay tuned for more on this project and take a deeper peek here: https://lnkd.in/eettC5eG #Branding?#BrandIdentity?#LogoDesign?#LogoInspiration?#BrandDevelopment?#BrandStrategy?#brandsuite?#VisualIdentity?#MotionDesign?#Logos?#milho?#brandingstudio?#designagency?#designfirm?#CreativeAgency?#CreativeStudio?#AdvertisingAgency?#Creativefirm?#philadelphia?#allentown?#lehighvalley

Help us in wishing a warm and happy birthday to our founder and lead director,?Alex Cook!

We recently got a call from our client?Ilico Genetics ?one morning, that a bus full of Washington DC representatives would be passing by their lab to tour it and hear about all the wonderful work they've been up to. The question to us was "this is probably a long shot but can you be here in 1hr to photograph this?". Normally that would be impossible, but we jumped into action and sent Chaz right over. This was an important monumental event for Ilico and we didn't want them to miss on the opportunity to capture that photo op. That quick documentary style shoot resulted in some emotionally strong and truthful candid moments that will help them spread awareness of what they're doing and the attention it is grabbing. We understood the assignment and did our best to be there when it counted. #CreativeAgency?#AdvertisingAgency?#MarketingAgency?#BrandingStudio?#BrandingAgency?#CreativeStudio?#LehighValley?#Philadelphia?#CandidPhotography?#CommercialPhotography?#CorporatePhotography