Stripe Theory

Postcards from SXSW 2025! Our President & Head of Performance Marketing, Adrienne Morgan, explored the latest trends shaping creativity and marketing. From emerging trends to bold brand activations, we’re bringing back fresh ideas to elevate our campaigns.? #SXSW #MarketingInnovation #CreativeStrategy

#InternationalWomensDay is just around the corner! Did you know that companies with women in leadership roles are 25% more likely to outperform their peers? No surprise there—our two fearless women presidents set the standard for strategy, innovation, and an environment where creativity thrives (and where even our wildest ideas get a chance). From big pitches to last-minute brainstorms, they lead with vision, adaptability, and just the right mix of structure and bold thinking. And while we appreciate our male colleagues, let’s be honest...this women-led team is running the show. ?? To the women shaping Stripe Theory and beyond—thank you for making space for bold ideas, big risks, and a little bit of fun along the way. #WomenInLeadership

The 2025 Oscars were more than just a star-studded spectacle. From women surpassing men in highest-grossing films for the first time ever to powerful performances and funny surprises, last night is the talk of the town (or TikTok...). Swipe to take a deeper look at how the Oscars are impacting online conversation this week ?? #Oscars2025 #AwardsSeason

This Valentine’s Day, think about the power of duality in marketing. The best brand collaborations strike a balance between fun and meaning, personalization and authenticity, humor and emotion. When done right, these elements create campaigns that deeply resonate with consumers. Why duality works: ?? Emotional + Rational → Campaigns that mix storytelling with clear product benefits boost purchase intent by 23%. ?? Humor + Depth → Ads that balance humor with real meaning are 1.7x more likely to be shared. ?? Personalization + Authenticity → 80% of consumers prefer brands that feel both tailored and real. Take inspiration from these standout campaigns—proof that when brands come together with intention, they create something greater than the sum of their parts. #ValentinesDay #Marketing

The Super Bowl isn’t just the biggest night in American sports—it’s a real-time case study in cultural influence, brand engagement, and digital behavior. ?Each year, we analyze the data to understand how conversations unfold: ??? Which industries dominate consumer chatter?? ?? What role does AI play in shaping real-time engagement?? ? How do cultural moments translate into lasting impact? ? This year’s insights reinforce one key takeaway: the brands that understand and react to these shifts aren’t just part of the conversation—they drive it. ? As the lines between entertainment, advertising, and social discourse blur, brands that harness these insights will be the ones shaping the future of engagement.? #SuperBowl2025 #MarketingTrends #ConsumerBehavior #AIinMarketing

We’re thrilled to share that Adrienne Morgan and Isys Caffey-Horne have been promoted to Co-Presidents of Stripe Theory, guiding our agency into our next chapter of performance-driven growth and innovation. Adrienne, now President & Head of Performance Marketing, has been a driving force behind our data-powered strategies, helping us achieve incredible results for our clients. Her expertise in performance marketing, from SEO to SEM to advanced analytics, has transformed the way we deliver value. Adrienne’s passion for innovation and her ability to navigate the complexities of digital marketing are truly unmatched. Isys, now President & Head of Strategic Communications and Reputation Management, has been instrumental in building our corporate communications and crisis management practice -- serving clients spanning Fortune 500 companies, law firms, universities, and celebrities. Her skillful approach to reputation management, strategic communication, and brand positioning has ensured our clients’ messages resonate with impact and authenticity. Isys brings a unique blend of industry insight, creativity, and commitment to each project, helping our clients connect with audiences on a deeper level and navigate the most nuanced of challenges. This announcement is the first of many exciting investments and developments at Stripe Theory and we look forward to bringing you on this journey. Congratulations Adrienne and Isys and cheers to what’s next. Click the link below to read more about Stripe Theory's new era: https://lnkd.in/eyKpwzK4

Home cannabis growing isn’t just about plants—it’s about empowerment, wellness, and shattering old stereotypes. A new survey from ILGM.com, conducted by our team at Stripe Theory, shows just how far this community has come. With insights from nearly 1,000 cannabis home growers, this whitepaper revealed that: ? 57% of respondents agreed home growing empowers people to take control of their health and wellness ? 38% of home growers agreed that learning to cultivate gives them a sense of self-sufficiency and control ? 35% of respondents said they cultivate at home to dictate the strain selections and quality of their cannabis The findings demonstrate how home cultivation is moving from the shadows and into the sunlight. Ready to get inspired by the cannabis cultivation movement? Read the full whitepaper here: https://lnkd.in/g5Vrbcyh. And thanks to the awesome team Trailblaze for their partnership!

Home cannabis growing isn’t just about plants—it’s about empowerment, wellness, and shattering old stereotypes. A new survey from ILGM.com, conducted by our team at Stripe Theory, shows just how far this community has come. With insights from nearly 1,000 cannabis home growers, this whitepaper revealed that: ? 57% of respondents agreed home growing empowers people to take control of their health and wellness ? 38% of home growers agreed that learning to cultivate gives them a sense of self-sufficiency and control ? 35% of respondents said they cultivate at home to dictate the strain selections and quality of their cannabis The findings demonstrate how home cultivation is moving from the shadows and into the sunlight. Ready to get inspired by the cannabis cultivation movement? Read the full whitepaper here: https://lnkd.in/g5Vrbcyh. And thanks to the awesome team Trailblaze for their partnership!

We are thrilled to introduce our new whitepaper, "The Fall of the Influencer and the Rise of the Everyday Creator." This comprehensive report delves into the evolving landscape of influencer marketing, supported by detailed research and first-party data. We surveyed 1000+ U.S.-based participants who have purchased from influencers to understand current consumer behaviors and preferences. Our findings highlight how marketers can navigate this seismic shift and leverage generational differences for authentic engagement and improved ROI. Click the link below to download and explore insights that go beyond conventional data, reframing influencer marketing to effectively leverage everyday creators. ?? https://lnkd.in/efh23mSr #InfluencerMarketing #EverydayCreator #MarketingInnovation #StripeTheory

We are thrilled to introduce our new whitepaper, "The Fall of the Influencer and the Rise of the Everyday Creator." This comprehensive report delves into the evolving landscape of influencer marketing, supported by detailed research and first-party data. We surveyed 1000+ U.S.-based participants who have purchased from influencers to understand current consumer behaviors and preferences. Our findings highlight how marketers can navigate this seismic shift and leverage generational differences for authentic engagement and improved ROI. Click the link below to download and explore insights that go beyond conventional data, reframing influencer marketing to effectively leverage everyday creators. ?? https://lnkd.in/efh23mSr #InfluencerMarketing #EverydayCreator #MarketingInnovation #StripeTheory