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YouTube now captures 10.6% of all connected TV (CTV) time in the US, outpacing Netflix's 7.9% and Prime Video’s 3.1%. Read more??? ?? Ready to expand your reach to CTV viewers? Message us for a personalized strategy. This impressive milestone highlights YouTube’s rapid growth and its unique ability to attract a massive, engaged audience of 2.5 billion users. For advertisers, this presents a critical opportunity to tap into a platform that is reshaping how viewers consume content—especially with the rising demand for live sports and personalized video experiences. ? Why YouTube’s CTV Growth Matters for Advertisers: ?? Expansive Reach: YouTube now commands 10.6% of daily TV time, giving brands access to a vast and highly engaged audience. Whether you're targeting short-form content fans or long-form binge-watchers, YouTube's massive viewership offers unmatched opportunities to connect with your audience. ?? Interactive Ad Experiences: The updated YouTube CTV app introduces new ways for viewers to engage with brands, including QR codes that allow seamless interactions directly from their TV screens. ?? Long-Term Growth Strategy: As the industry shifts towards more results-oriented advertising, YouTube’s innovations in CTV make it an essential platform for brands focused on achieving measurable results. ? Optimize Your Strategy with Strike Social To fully capitalize on these opportunities, partnering with Strike Social enhances your advertising strategy without complexity. Our machine learning-driven technology optimizes campaigns for maximum efficiency and savings. ?? Read the full article now and get in touch with us for personalized YouTube ad strategies! YouTube Advertisers #youtube #youtubeads #ctvads #nielsen #streaming #netflixads #amazonads

What's New On LinkedIn? LinkedIn Updates: Read the latest news about the platform ?? ?? (Follow us for more LinkedIn updates!) ? LinkedIn Retires Community Top Voice Gold Badges Matt Navarra posted that LinkedIn is retiring its gold Community Top Voice badge, a decision aimed at improving the platform's recognition system. As of October 8, 2024, automatic awarding of the badges will stop, and any already-issued badges will expire 60 days after their award date. This move comes in response to LinkedIn's challenges in maintaining consistent quality standards with its automatically granted badges. However, the exclusive invitation-only Top Voice (blue badge) program, managed by LinkedIn's editorial team, will remain unaffected. The retirement of the gold badge may impact user engagement with Collaborative Articles, where the badges served as an incentive for participation. ?? LinkedIn Expands with 10 New Languages for Global Access Tomer Cohen, LinkedIn's Chief Product Officer, announced that the platform has expanded its language offerings to improve accessibility for users worldwide. The platform has added support for ten new languages. With these additions, LinkedIn now supports 36 languages, broadening its global reach. This update is significant for users in regions where these languages are spoken, helping them connect, communicate, and collaborate more easily. The move also reflects LinkedIn's goal of breaking down language barriers and creating a more connected global professional community. Users interested in using LinkedIn in these languages can adjust their account settings or visit the platform's help center for more information ?? LinkedIn Rolls Out Advanced Revenue Attribution Guide for Marketers LinkedIn's Revenue Attribution Report (RAR) equips marketers with a tool to showcase the true value of their efforts. RAR offers a deeper understanding of the customer journey by delivering a comprehensive overview of how marketing activities contribute to sales and conversions. By syncing CRM data with LinkedIn's Business Manager, it tracks critical metrics like revenue, pipeline growth, and ROAS, providing insights that go well beyond the last touchpoint. Marketers can continually refine their strategies by analyzing high-performing campaigns and identifying opportunities for improvement. This data-driven approach ensures that marketing remains impactful, aligned with sales objectives, and crucial to driving growth. (via Matt Navarra, Tomer Cohen, LinkedIn for Marketing) *source links in the comment section ?? #linkedin #creators #creatoreconomy #updates #topbadge #marketing #ai #creative

With the holidays approaching, Meta is rolling out new ad tools designed to help brands boost sales and customer engagement. With 55% of festive shoppers saying Meta influenced their purchases, now's the time to fine-tune your strategy and make the most of these updates. ?? ?? Ready to drive momentum until Q5? Let seasonal campaigns work for you. Message us to see how our proven advertising technology works. From promo code highlighting and Instagram Reels integration to AI-powered Advantage+ shopping campaigns, these updates are all about driving results across your holiday marketing efforts. ?? ?? What's New: ?? Discount Code Promotions to reduce friction and drive conversions ?? Enhanced Reminder Ads to keep your brand top-of-mind ?? Multiple Site Links for smoother shopping experiences ?? In-Store Shopping Ads for seamless online-to-offline engagement ?? Targeting Prospective Tourists to capture seasonal travel traffic Why It Matters? Thanks to Meta's new features, advertisers have more ways to engage their audience with personalized messaging this season. Combining AI with creative diversification allows you to optimize for efficiency, incremental reach, and sales growth. ?? If you're a media buyer or campaign manager, read the full article to learn actionable tips for boosting your holiday campaign performance. Meta for Business #MetaAds #advertising #Q5 #holidays #paidmedia #Meta

What's New On YouTube? YouTube Updates: Read the latest news about the platform ?? ?? (Follow us for more YouTube updates!) ?? YouTube Lets Creators Edit Out Rule Violations in Videos YouTube is introducing a new method for creators to circumvent content restrictions by enabling them to edit out problematic elements from their clips. This initiative is part of YouTube's ongoing effort to provide creators with more tools to navigate copy strikes and content rule violations, ensuring they can maintain monetization and keep their work accessible on the platform. The platform is currently testing a feature that allows creators to modify their content if it has faced age restrictions or removal due to Community Guidelines infractions. According to YouTube, if the problematic sections are successfully addressed, the age restriction will be lifted or the video reinstated. ?? YouTube Launches Hype to Boost Emerging Creators with Fan Support YouTube has launched a new feature called Hype, designed to assist emerging creators in connecting with new audiences. This initiative aims to empower creators with fewer than 500,000 subscribers by enhancing their visibility and providing fans a means to support their favorites. Videos eligible for Hype must be under 7 days old and from creators within this subscriber range. Users can "hype" a video up to three times weekly; the more hypes a video receives, the higher it ascends on a leaderboard showcasing the top 100 hyped videos each week. There are intentions to introduce purchasable hypes, creating an additional revenue stream for creators. Importantly, hyping videos will not influence YouTube's recommendations or search results. Hype was inspired by fans' desire to support their beloved creators, leading YouTube to conduct extensive user research and testing. ?? YouTube Rolls Out Communities Experience to Enhance Fan-Creator Connections YouTube has rolled out a new Communities feature to enrich creator and audience interactions. This initiative enables subscribers to engage directly with creators and one another, fostering more profound connections that transcend the typical comment sections and Community tabs. Announced by Whitney Taylor, Head of Design at YouTube Community, the feature aims to cultivate a dedicated space for deeper interactions. The development process involved extensive engagement with creators and fans to ascertain their needs and desires. Key features include fan-initiated conversations, where fans can spark discussions while creators maintain control over participation. A dedicated discussion area allows creators to sustain control while encouraging engagement, and conversations can extend beyond individual videos, promoting continuous interaction. Fans drive the discourse, cultivating a strong sense of belonging within the community. (via YouTube) *source links in the comment section ?? #youtube #creators #creatoreconomy #updates #shorts #ai #creative

With the holidays approaching, Meta is rolling out new ad tools designed to help brands boost sales and customer engagement. With 55% of festive shoppers saying Meta influenced their purchases, now's the time to fine-tune your strategy and make the most of these updates. ?? ?? Ready to drive momentum until Q5? Let seasonal campaigns work for you. Message us to see how our proven advertising technology works. From promo code highlighting and Instagram Reels integration to AI-powered Advantage+ shopping campaigns, these updates are all about driving results across your holiday marketing efforts. ?? ?? What's New: ?? Discount Code Promotions to reduce friction and drive conversions ?? Enhanced Reminder Ads to keep your brand top-of-mind ?? Multiple Site Links for smoother shopping experiences ?? In-Store Shopping Ads for seamless online-to-offline engagement ?? Targeting Prospective Tourists to capture seasonal travel traffic Why It Matters? Thanks to Meta's new features, advertisers have more ways to engage their audience with personalized messaging this season. Combining AI with creative diversification allows you to optimize for efficiency, incremental reach, and sales growth. ?? If you're a media buyer or campaign manager, read the full article to learn actionable tips for boosting your holiday campaign performance. Meta for Business #MetaAds #advertising #Q5 #holidays #paidmedia #Meta

What's New On Instagram? Instagram Updates: Read the latest news about the platform ?? ?? (Follow us for more Instagram updates!) ?? Instagram Launches New Stickers and Updated' Emoji Pong' Game Instagram has introduced new sticker types to liven up Stories and Reels, alongside an enhanced version of its "Emoji Pong" game for more interactive fun with friends. Starting with stickers, Instagram has added 38 fresh options, featuring favorites like hearts and day-of-the-week labels. These can now be used across both Stories and Reels, offering a little extra flair as we approach the end of the year. In addition, Instagram has revamped its "Emoji Pong" game. Originally introduced as an Easter egg in March, the game allows users to DM an emoji to a friend, and with a simple tap, challenge each other to a fun match. The latest version brings a refined interface and new in-game options, making it even more engaging. ?? Instagram Testing Comment Sharing Feature for Threads Instagram is working on a new feature to enable users to share comments from Instagram posts directly to Threads, amplifying cross-platform engagement. This initiative aligns with Meta's broader strategy of integrating its social media platforms, driving traffic to Threads, and diversifying content. Although no release date has been confirmed, this initiative reflects Instagram’s broader commitment to expanding Threads and creating a unified social media experience. ??? Instagram Rolls Out Teen Accounts with New Safety Features Instagram is implementing a major overhaul of privacy and parental controls for users under 18, addressing mounting concerns over the harmful effects of social media. Meta announced that all accounts designated for teens will automatically switch to "Teen Accounts," which will default to private settings. These accounts will limit interactions, allowing only those followed or connected with the user to send messages or tags. Additionally, sensitive content will be set to the highest restriction levels. As part of Meta’s updates, Instagram will now prompt users under 18 to log off after 60 minutes of daily use and will introduce a default "sleep mode" that mutes notifications overnight. (via Social Media Today, LLC, Swipe Insight, and Business Wire) *source links in the comment section ?? Instagram for Business #creatoreconomy #privacy #influencermarketing #instagram #updates #news #reels #creators

What's New On Meta? Meta Updates: Read the latest news about the platform ?? ?? (Follow us for more Meta updates!) ?? Meta Launches New Ad Tools for Holiday Sale Meta has launched new ad tools to boost holiday sales and drive deeper customer engagement. These updates are designed to give advertisers enhanced capabilities for converting interest into action, capitalizing on the high-stakes holiday season. ???? Key Features of the Update: 1?? Promo Code Visibility and First Purchase Offers Ads can now prominently display promo codes, making discounts easily accessible to customers. With First Purchase Offers, testing personalized discounts tailored to first-time buyers drives new customer acquisition. 2?? Instagram Reels Integration Promotional tools are expanding to Instagram Reels, allowing brands to engage with the platform’s rapidly growing audience. 3?? Enhanced Reminder Ads Advertisers can direct users to mobile apps for seamless in-app purchases. This update gives advertisers more options for alerting customers about upcoming offers and ongoing sales. 4?? Multiple Landing Pages in Ads Advertisers can now incorporate several landing pages into a single image or video ad on Facebook Feed, allowing users to navigate directly to specific product categories. This provides a tailored ad experience for different segments. 5?? Omnichannel Capabilities Meta tests ads that target users likely to shop in-store, emphasizing nearby locations. The new Online and Offline Sales Integration campaign settings allow advertisers to optimize online and in-store sales within the same ad objective. 6?? Location-Based Targeting A new feature targets tourists and visitors who express interest in or plan to visit specific locations, making ads more relevant to transient audiences. With connected AI tools like Advantage+ shopping campaigns, these new features offer advertisers the chance to capitalize on holiday shopping trends and maximize conversion rates. (via Meta for Business) *source link in the comment section ?? #metaadvantage #advantage #meta #updates #news #creators #holiday #facebook #instagram #holidaysales

Migrating advertising campaigns from VAC to Demand Gen can be a daunting task. It's a complex process often involving data loss, campaign optimization challenges, and significant resource allocation. Read more ?? ?? Ready to simplify your migration and boost your campaign results? Message us for a personalized strategy. Google has announced that Video Action Campaigns (VAC) will soon be upgraded to Demand Gen campaigns. While the migration process is relatively straightforward, it can be time-consuming and complex, especially for advertisers with large and complex campaigns. ? That's where Strike Social can help. As a leader in social media advertising technology and execution, Strike Social specializes in helping brands and agencies get through this migration seamlessly while delivering significant savings and enhanced campaign performance. ?? Here's how: 1?? Expert Guidance: Our team of experienced media buying experts provides personalized strategies tailored to your needs. 2?? Data Preservation: Our advanced tools ensure a smooth transfer of your historical campaign data, preventing valuable insights from being lost. 3?? Campaign Optimization: Our team will tailor your campaigns to the new Demand Gen platform, maximizing your reach and ROI. 4?? Time and Resource Savings: By handling the migration process, we free up your team to focus on other critical tasks. ?? Don't let migration stress you out. Let Strike Social handle every aspect of your digital campaign management, from strategy and setup to day-to-day execution and reporting. ?? Read the article as we break down some ways the Strike Social team can help. #GoogleAds #VAC #PaidSocial #DigitalMarketing #Advertising #DemandGeneration #VideoAds #DemanGen

What's New In TikTok? TikTok Updates: Read the latest news about the platform ?? ? Need expert guidance on TikTok Ads and personalized strategies? Message us. ??? TikTok Updates Election Security Measures As the U.S. election campaign gathers steam, TikTok has introduced an updated U.S. Election Center within the app. This feature will serve as a hub of vital tools to keep users well-informed in the lead-up to the vote. TikTok's Election Center, developed in partnership with nonprofit Democracy Works, offers access to trustworthy election details. The new features are comprehensive voting FAQs from authoritative bodies designed to clarify how the election process unfolds. Additionally, in November, TikTok will collaborate with The Associated Press to deliver real-time election results directly in the app. ??? TikTok Publishes Selling Guide for Brands For businesses eager to explore TikTok shopping, the platform recently released a 94-page guide detailing how to set up and optimize TikTok Shops. The guide offers an all-encompassing breakdown of establishing a retail presence within the app. As the holiday season approaches, now is the ideal time for businesses to consider incorporating TikTok Shops into their sales strategy. TikTok's shopping guide is valuable for navigating this burgeoning retail landscape. For those interested, the complete guide can be downloaded at the link below. ?? TikTok Introduces 'Notes' Feature, Mirroring Instagram TikTok launched a new 'Notes' feature, closely mirroring Instagram's popular functionality. This feature allows users to share short, spontaneous messages. These Notes can be posted to Stories, visible on profile avatars, shared with friends and the public, or kept private, reflecting a shift towards more informal, fleeting communication in social media. This move by TikTok closely follows Instagram's success with the feature, particularly among younger users. Notes serve as digital Post-Its on Instagram, lasting three days and available to mutual followers. The popularity of this casual messaging format has resonated especially with teenagers, who generate Notes at a far higher rate than older demographics. (via TikTok Shop and Jonah Manzano) *source links in the comment section ?? TikTok for Business #creatoreconomy #influencermarketing #tiktok #updates #news #marketing #USelection #election #tiktokshop #instagram

Google Ads is sunsetting Video Action Campaigns (VAC) in favor of its more versatile Demand Gen campaigns. Here's what advertisers should know...?? ? Need expert guidance on YouTube Ads and personalized strategies? Message us. This move aims to enhance the advertising experience by offering a multi-format, AI-powered approach that promises improved performance and broader reach. ?? What are Demand Gen campaigns? Launched in 2023, Demand Gen campaigns combine video, image, and text ads into a single campaign across YouTube, Discover, and Gmail. This multi-format approach allows for more engaging storytelling and broader reach. ?? Key Highlights: 1?? Expanded Reach: Demand Gen extends your reach beyond YouTube to Discover, Gmail, and Google Video Partners. 2?? Creative Flexibility: Combine video, image, and text assets within a single campaign for more engaging storytelling. 3?? Upgrade Timeline: The transition will occur in stages, with automatic upgrades starting in Q2 2025. ??Why the Change? While VACs have been effective, they faced limitations regarding placement and creative options. Demand Gen offers a more comprehensive solution that addresses these concerns and gives advertisers greater control over their campaigns. ??What's Next for Advertisers? Advertisers are now encouraged to explore Demand Gen campaigns to familiarize themselves with new features and optimize their strategies. Google will introduce a migration tool in early 2025 and automatically upgrade all remaining VACs by Q2 2025. ? Want to learn more about Demand Gen, and how it can benefit your business? Read the article. YouTube Advertisers, Google Marketing Platform #googleads #youtubeads #demandgen #VAC #dv360 #advertising #paidmedia