Streetbees

SBX has something important to say about how you can get the most out of your leftover budget this Black Friday ???? Mention the code (SBX2025BF) in the comment section here - https://lnkd.in/e9cGqdQN and the team shall reach out to you very soon!?

Loyalty that’s?'un-boo-leaveable': How can brands keep their consumers past the talking stage ?? Brand loyalty isn’t just a passing crush - it’s a full-on commitment. Our latest Streetbees research dives into what makes consumers swipe right on brands and what keeps them coming back for more. We spoke to over 13,000 consumers across 16 global markets, and here’s what we learned from the open-text responses and photos we collected: ??Integrity is everything.?A striking 72% of consumers value integrity and honesty above all else, with compassion and empathy trailing at 44%. ???Quality keeps them loyal.?A massive 71% of respondents say high-quality products are the reason they stick around. ???First impressions still matter.?When asked how they discovered their go-to brands, 20% credited family, while in-store experiences and word-of-mouth tied at 16%. ???Cheating starts with slipping standards.?Price increases (15%), declining product quality (16%), or a competitor offering something more innovative (13%) would make consumers switch brands. ???Going green is a growing deal.?While product quality leads, 36% of consumers now factor social and environmental issues into their purchasing decisions. Interested in the full research? Stay tuned for our upcoming newsletter and we'll tell you how 'not' to lose your customers in 10 days ???? Subscribe to The Buzz, our monthly newsletter here - https://lnkd.in/gkunMKDa

The countdown is on… not for Christmas, but for the Market Research Society (MRS) Awards next week! I’m thrilled to share that Streetbees has been shortlisted for Best Technology Innovation and Innovation of the Year. This recognition reflects the incredible strides we’ve made over the past 12 months to develop and optimise our product, pushing the boundaries of market research. A huge congratulations to the entire team for their dedication and hard work - it’s a proud moment for us all! Wishing the best of luck to all the nominees.

This is not a regular whitepaper, this is a cool Gen Z whitepaper ???? Our latest 2024 Gen Z Segmentation Study is here! Based on insights from 5,451 individuals across 10 global markets, this whitepaper uncovers 8 key Gen Z tribes and 7 critical findings ??. You'll learn about their aspirations, values and what really matters to them - bringing them to life by segmenting into tribes. ???? Download the full whitepaper here - https://lnkd.in/eWwV8xUU PS - Answer the poll below for a chance to win a ￡30 Deliveroo/Uber Eats voucher! ????♂?

It’s the “use it or lose it” season! Instead of meaningless last-minute spending, invest in consumer research to wrap up the year with real insights so you can truly delight your customer ?? Get in touch with us here to know more - https://lnkd.in/e9cGqdQN

I will be speaking at the upcoming Gen Z Segmentation Session on the 19th of November at 3pm UK. Join the discussion as we delve into the 8 key Gen Z segments in F&B sector and explore their values, expectations from brands, and the significance of authenticity to them. #GenZ #Webinar #GuestSpeaker #FoodAndBeverage #MarketingInsights #BrandStrategy #ConsumerBehavior #Authenticity

Last chance to join our Gen Z Segmentation (Exclusive F&B edition) webinar tomorrow! ?? Our in-house strategy insights experts, Derya and Anna, will be joined by our amazing lineup: Burcu Sahin Coyne - Director of Global Marketing at Mars Obinna Obilo - Senior Specialist (Consumer Insights, Innovation and Strategy) at Nestlé USA Amjad Ali Salahuddin - Head of Marketing at Nestlé AE We'll be diving deep into our 5 key findings - revolving around Gen Z values, influencers of trust and loyalty and a special holiday section! ???? Register here if you haven't already - https://lnkd.in/eFrruRDM

???Start 2025 with insights that flex as fast as your needs do! With a year of evolving consumer preferences and rapid change ahead, staying competitive means staying agile. That’s where SBX steps in. Our end-to-end consumer behaviour platform provides bespoke insights whenever you need them - whether you’re building a brand campaign in Q1, conducting a concept test in Q2, or running a segmentation study next summer. With SBX, you get: 1. Bespoke insights at speed across 70+ markets from our community, or yours 2. Qual & quant research in a single platform for a complete picture 3. In-the-moment multimedia to get closer to your consumers 4. Innovation, demand and brand solutions to cater to your specific goals No more rigid scopes, no long wait times, and no shallow data. With SBX you can uncover real needs, make smarter innovation decisions, and unlock deeper brand connections. Ready to keep answers at your fingertips in 2025? Get in touch - https://hubs.li/Q02Y5gD70 Read the full article below to learn more about our flexible end-to-end consumer behaviour platform?????

Is Gen Z really influenced by influencers? Using our end-to-end insights platform, SBX, we asked Gen Z how they usually discover food and beverage brands. The top 3 answers? Social media, TV/online endorsements, and in-store displays/promotions ?? But... are influencers/celebrities actually driving any of this? Guess (not ??)! Drop your guess for the missing stat below for a chance to win a ￡30 Deliveroo/Uber Eats voucher on us. Want more Gen Z segmentation (F&B specific) insights? Register for our upcoming webinar with Mars and Nestlé on November 19th here ?? https://lnkd.in/eFrruRDM

We're opening the doors?to our exclusive invite-only Gen Z segmentation webinar (F&B edition) with Mars and Nestlé?on 19th November at 3 pm GMT ?? Join the webinar to explore Gen Z-specific insights and discover how their values and behaviours differ in the food and beverage space compared to other categories. Register here - https://lnkd.in/eFrruRDM