Thrilled to be recognized as Ad Age Small Agency of the Year: Purpose at the Small Agency Awards tonight! This award is a testament to the sheer creativity and hustle of our entire StrawberryFrog team. Our folks punch above their weight, consistently delivering knockout results for big-name clients. https://lnkd.in/e_yDpprM #StrawberryFrog #SmallAgencyAwards #MovementThinking
关于我们
StrawberryFrog is the legendary marketing and advertising agency, creating ambitious futures for the world's most iconic brands. StrawberryFrog is the world’s only Movement Marketing agency providing clients with strategic and creative excellence and innovation. StrawberryFrog has been recognized as one Fast Company’s Most Innovative Companies. We are known for our unique approach to branding and marketing strategy, with a philosophy we call "Movement Thinking". Instead of traditional advertising methods, which may focus purely on the attributes of a product or service, Movement Marketing creates a social or cultural movement around a brand, connecting it with broader human values, emotions, and community behavior to mobilize your consumers and employees. This approach is designed to engage people on a deeper level, fostering loyalty and advocacy by aligning the brand's values with those of the customers. By doing so, StrawberryFrog seeks to not only sell a product or service but to also instill a sense of purpose and belonging among consumers, mobilizing consumers and galvanizing your employees. StrawberryFrog works on integrated campaigns that utilize a variety of channels and touchpoints, from AI, digital and social media to experiential and traditional media, to create a cohesive and powerful movement that resonates with the public. For more information, visit StrawberryFrog.com and on Instagram: @frogism
- 网站
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https://www.strawberryfrog.com
StrawberryFrog的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 1999
- 领域
- Cultural Movements、Brand Building、Anthropological research、Digital presence、social media、Creative excellence on all platforms、Comms architecture/planning、NPD development、Global brand stewardship、Advertising、Analytics. Global offices、movement makers、purpose branding、activating purpose、New York Advertising Agency、Brand building、Design、Brand identity、Content、Movement Inside、Movement Outside、Movement Marketing、Advertising 、Advertising agency、Branding和Employee Value Proposition
地点
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主要
获取路线
60 Madison Avenue
Penthouse
US，NY，New York，10010
StrawberryFrog员工
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Scott Goodson
Co-Founder @StrawberryFrog, @MachWon, @Inplural, best selling author of Uprising, and Activate Brand Purpose, Mentor.
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Michael Mickl
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Chip Walker
Brand, Business and Cultural Strategist | Author | Keynote Speaker ? Activating and Actioning Purpose Based Brands
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Carmen C.
Marketing & Advertising Business Director | former: R/GA, Anomaly, AKQA
动态
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Can’t wait to see the next wave of talent jump into the Frogpond! If you’re ready to take on exciting challenges and drive bold ideas, this is your chance ?? ??
Head of Talent Acquisition & Partnerships at StrawberryFrog | Strategic Team Builder | Culture Advocate
Applications for StrawberryFrog's 2025 Tadpole Program Are Now Open! It’s that time of the year again! We’re looking for ambitious, driven, and creative recent graduates to join our Summer 2025 Tadpole Program. This is your chance to dive into the world of Movement Marketing and make a real impact. This year, we’re looking for individuals interested in: ?? Strategy ?? Business Management ?? Growth/New Business ?? Creative (Art & Copy) ?? Project Management Let us know your area of interest when you apply and why jumping into the Frogpond matters to you. The deadline is March 21, 2025—but don’t wait! Spaces fill up fast! Apply now: https://lnkd.in/eE4nyGt9
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At StrawberryFrog, we seek talent that thrives on change and embraces new challenges. As we celebrate 25 years, we’re thrilled to promote Ryan Maloney to Head of Talent Acquisition & Partnerships. His drive and vision keep us true to who we are—attracting the best and boldest minds and building a culture fueled by purpose and creativity.
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On the?Confessions of a Creative Director?podcast, StrawberryFrog’s Co-CCO Nick Sonderup talks about a perspective shift that changed everything: "The shift from 'this is all about me' to 'this is all about them' is profound." Catch more of his insights—link below! https://bit.ly/3UP5jVk
New Episode Alert! Check out my conversation with StrawberryFrog's- Co-CCO Nick Sonderup. If you're like many creatives who fall in and out of love with our business, this episode is for you! Find it wherever you get your podcasts and don't forget to subscribe. Link in the comments. #creativedirector #agencylife #advertising #
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As we pick through Halloween candy (or raid our kids’), we’re reminded of a few brands that have been a part of major movements: The Hershey Company ramped up its SHE Campaign to honor inspiring women and girls for Women’s History Month.* Mars brand M&M's redesigned “spokescandies” to be “more dynamic, progressive.” While the changes rankled some political pundits, they increased sales. This year, M&M’s hit #1 among "most popular" halloween candy for the first time.** Smarties Candy Company launched Smarties U, a unique educational incentive that rewards good grades with a year’s worth of Smarties.*** Even the smallest treats can have a big impact when driven by purpose.
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We’re thrilled to announce Elizabeth Scordato’s promotion to Vice President of Project Management & Delivery at StrawberryFrog! For 14 years, Liz has been a key leader at our agency, known for her problem-solving skills, clear communication, and calm presence. We’re excited to see how she’ll drive our work forward in this new role!
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Marketing can do more than sell—it can drive change. In his latest DesignRush interview, our Founder and CEO Scott Goodson shares how StrawberryFrog’s Movement Marketing sparks cultural shifts and builds real connections. Link below. https://bit.ly/4dZk0M6 #StrawberryFrog #PurposeDriven #MarketingStrategy
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“While they’re experiencing the brand, how do I invite them in to see all the unseen things that happen in these very special places?” Hear Ramon Soto, Senior Vice President, Chief Marketing & Communications Officer of Northwell Health, discuss the company’s purpose-driven lifestyle in this Purpose Haze episode with Scott Goodson. Watch the full episode today with the link below. https://lnkd.in/eCC-NQvK New York Festivals #PurposeHaze #MovementThinking #PowerofPurpose #MovementMakers #NorthwellHealth #ReshapingHealthcare