Strativise, Inc.

Most B2B marketers talk about conversion as if it’s a speed game: →More leads →Faster deals →Shorter sales cycles But in industrial B2B, that’s not how it works. Your buyers aren’t impulse-purchasing a new machine or switching suppliers overnight. Decisions take months or even years. Multiple stakeholders get involved. There are approvals, budget cycles, and risk assessments. That’s why a “just get more leads” approach won’t work. Winning long sales cycles isn’t about rushing deals—it’s about staying relevant until they’re ready to buy. ?? The top of the funnel isn’t just about visibility—it’s about attracting the right audience. ?? The middle of the funnel isn’t just about lead nurturing—it’s about earning trust over time. ??The bottom of the funnel isn’t just about closing—it’s about helping your buyer justify the decision internally. The companies that win? They’re the ones that stick around long enough for the sale to happen. We just broke down how to build a B2B funnel that actually works for long buying cycles—check it out here > https://bit.ly/4hmhzoM #B2BMarketing #IndustrialSales #LeadGeneration #SalesStrategy

When Discflo, a leading pump manufacturer, came to us, they faced a challenge we see all too often: ? Great products. ? Proven results. ? Limited online visibility. ? Inconsistent lead flow. They knew their pumps outperformed the competition, but their marketing wasn’t telling that story to the right buyers. They weren’t getting in front of the right people at the right point in the buyer’s journey. We were able to help. The results? After working with Strativise, Discflo achieved: - 500% increase in website traffic - Consistently high-quality inbound leads - Stronger brand positioning in a highly competitive market So how did we do it? Read the full case study to see the strategy behind the results: ?? https://bit.ly/3QFXvT8 #IndustrialMarketing #B2BStrategy #ManufacturingGrowth #LeadGeneration

Looking to update your marketing and don’t know where to start? Good news! Our CEO and founder, Nate Maguire, wrote a book to help industrial marketers modernize their marketing, drive growth, and build capabilities. Grab your free copy > https://bit.ly/4iiqGYl #B2BMarketing #IndustrialMarketing #Strativise

Most B2B funnels look great in a slide deck. Awareness → Consideration → Decision → $$$ Neat, linear, predictable. Except that’s not how your buyers actually buy. Especially in industrial B2B, where: ?? Sales cycles take months (or years). ?? Multiple decision makers get involved at different times. ?? Buyers loop in and out of research mode before taking action. Your funnel isn’t broken—but if it’s too rigid, it won’t convert. Instead of forcing buyers into a step-by-step process, you need a strategy that: ? Meets them where they are (not where you wish they were), ? Nurtures trust over time (because decisions aren’t instant), and ? Keeps you top of mind long enough for them to buy. Our Account Director, Will Stevens, just wrote a blog post breaking down B2B funnels—and how to make the most of them. Check it out here > https://bit.ly/4hmhzoM We would love to hear from you. Where do you see the biggest drop-off in your funnel? ?? #B2BMarketing #IndustrialSales #LeadGeneration #SalesStrategy

Happy Saint Patrick’s Day! Let’s talk luck. Luck doesn’t fill your pipeline. You need a system that actually drives demand, builds trust, and turns prospects into customers. Otherwise, you’re just chasing rainbows. Too many companies still believe in old myths: ?? “Our customers don’t research online.” (They do—75.5% start their search there.) ?? “Cold calls are the best way to get leads.” (Not when buyers spend 62% of their journey researching independently.) ?? “We don’t need marketing—our sales team has it covered.” (Sales alone can’t keep up with today’s digital-first buyers.) The reality? Successful companies don’t leave growth to chance. They invest in strategies that get them found, keep them top of mind, and make them the obvious choice when buyers are ready. So for this St. Patrick’s Day, don’t rely on four-leaf clovers to bring in new business. Make sure your marketing is working as hard as you do. ?? #StPatricksDay #IndustrialMarketing #B2BStrategy #ManufacturingGrowth

Think about the last time you made a major purchase. Did you call a salesperson first? Or did you start with research—reading reviews, comparing options, and looking for answers online? Industrial buyers are no different. ?? 75.5% of industrial buyers start their search online (Strativise research). ?? 62% of a buyer’s time is spent on independent research (Gartner). ?? Only 17% of the buying process is spent meeting with suppliers (Gartner). By the time buyers reach out, they’ve already done their homework. If your company isn’t showing up during their research, you’re out of the running before the first conversation. That’s why our CEO and founder, Nate Maguire, wrote “The Blueprint for Industrial Marketing”. This book dives deep into the 2025 industrial marketer’s dilemmas and solutions to help you get found, build trust, and create a demand-generation system that works in today’s market. Grab your free copy today > https://bit.ly/4iiqGYl #IndustrialMarketing #B2BSales #ManufacturingGrowth #DemandGeneration

We are honored to work alongside some of the most brilliant engineers in the industrial sector. From designing next-generation manufacturing systems to solving complex process challenges, engineers are the backbone of innovation. In celebration of World Engineering Day, we wanted to share some fun facts about engineers. The engineering profession takes many forms, and we appreciate each and every one! Swipe to read > (Facts from the National Society of Professional Engineers) #Engineers #WorldEngineersDay #Engineering

According to recent studies, there are seven principles for building B2B trust: ? Accountability – Do you take ownership when things go wrong? ? Competence – Do customers believe you can deliver what you promise? ? Consistency – Are you showing up in the same reliable way, every time? ? Dependability – Can customers count on you in the long term? ? Empathy – Do you genuinely understand and care about their success? ? Integrity – Are you transparent and ethical in your approach? ? Transparency – Do you openly share information, good and bad? In this month’s blog, we break down B2B trust, looking at what it’s made of, and sharing a great way to build it. Check it out now > https://bit.ly/3DajoHc #B2B #B2BSales #B2BMarketing #IndustrialMarketing #Strativise

Not-so-fun fact: 90% of executives believe their customers trust them, but in reality, only 30% of B2B customers actually trust their suppliers. So where’s the disconnect? How can you close that gap? We tackle all that and more in our latest blog post. Check it out now > https://bit.ly/3DajoHc #B2B #B2BSales #B2BMarketing #IndustrialMarketing #Strativise

Happy President’s Day from us here at Strativise!