Strativise, Inc.

Think about the last time you made a major purchase. Did you call a salesperson first? Or did you start with research—reading reviews, comparing options, and looking for answers online? Industrial buyers are no different. ?? 75.5% of industrial buyers start their search online (Strativise research). ?? 62% of a buyer’s time is spent on independent research (Gartner). ?? Only 17% of the buying process is spent meeting with suppliers (Gartner). By the time buyers reach out, they’ve already done their homework. If your company isn’t showing up during their research, you’re out of the running before the first conversation. That’s why our CEO and founder, Nate Maguire, wrote “The Blueprint for Industrial Marketing”. This book dives deep into the 2025 industrial marketer’s dilemmas and solutions to help you get found, build trust, and create a demand-generation system that works in today’s market. Grab your free copy today > https://bit.ly/4iiqGYl #IndustrialMarketing #B2BSales #ManufacturingGrowth #DemandGeneration

We are honored to work alongside some of the most brilliant engineers in the industrial sector. From designing next-generation manufacturing systems to solving complex process challenges, engineers are the backbone of innovation. In celebration of World Engineering Day, we wanted to share some fun facts about engineers. The engineering profession takes many forms, and we appreciate each and every one! Swipe to read > (Facts from the National Society of Professional Engineers) #Engineers #WorldEngineersDay #Engineering

According to recent studies, there are seven principles for building B2B trust: ? Accountability – Do you take ownership when things go wrong? ? Competence – Do customers believe you can deliver what you promise? ? Consistency – Are you showing up in the same reliable way, every time? ? Dependability – Can customers count on you in the long term? ? Empathy – Do you genuinely understand and care about their success? ? Integrity – Are you transparent and ethical in your approach? ? Transparency – Do you openly share information, good and bad? In this month’s blog, we break down B2B trust, looking at what it’s made of, and sharing a great way to build it. Check it out now > https://bit.ly/3DajoHc #B2B #B2BSales #B2BMarketing #IndustrialMarketing #Strativise

Not-so-fun fact: 90% of executives believe their customers trust them, but in reality, only 30% of B2B customers actually trust their suppliers. So where’s the disconnect? How can you close that gap? We tackle all that and more in our latest blog post. Check it out now > https://bit.ly/3DajoHc #B2B #B2BSales #B2BMarketing #IndustrialMarketing #Strativise

Happy President’s Day from us here at Strativise!

?? Roses are red, violets are blue, In marketing, data tells the truth to you. From tracking leads to ROI, Insights help your profits fly. This Valentine’s Day, give your campaigns some care, With Strativise, success is always in the air. Happy Valentine’s Day! #ValentinesDay #MarketingStrategy #DataDrivenSuccess

Every year for the last 20 years, we say things like, “This was a revolutionary year for marketing!” or, “Technology changed everything this year!” And this year is no different. Once again, we saw revolutionary changes at breakneck speed, but what else should we expect at this point? The same can be said for next year. The best thing we can do is look at what happened over the last year and do our best to determine where we should expect to see even more change in 2025. In this month’s blog, we do just that. https://bit.ly/4hf1q5j #B2BMarketing #IndustrialMarketing #Strativise

Does your brand have a personality? Many industrial organizations don’t see the importance of developing a brand personality. After all, it’s B2B. Industrial. Manufacturing. People don’t WANT a lot of personality behind their pump supplier. They just want a reliable, trustworthy pump. … Right? Yes and no. Yes, people want reliable pumps. They want to know you’re trustworthy. They want to know you’re the expert. But to get there … your brand needs a personality. This doesn’t mean you need to be cracking jokes or making fun of people on X. A brand personality just means developing the right tone to convey your message and stand out from the crowd. Want to learn exactly how to do that? Read more > https://bit.ly/3yJqOPi #B2BMarketing #IndustrialSector #Manufacturing #Strativise

Are you leveraging employee-generated content? This is one of the trends we identified in 2024 that will impact 2025 B2B marketing. In this month’s blog post, we break down that trend and several more! https://bit.ly/4hf1q5j #B2BMarketing #IndustrialMarketing #Strativise

Are you sure your marketing is set up for success? If you’re not 100% positive about that answer, take our free industrial marketing competency quiz! https://bit.ly/3RrigDr #IndustrialMarketing #B2BMarketing #Strativise