Stratify Collective

Is your marketing team able to adapt? As Marketers, part of our job requires us to pay attention to changes happening around us. Watching how people are moving through the world and what is changing. The growing uses of AI is forcing us to rethink marketing teams built for the past. #marketing #artificialintelligence #futureofwork #talenthacking #marketingstrategy

I’ve been reflecting on how work is evolving and the possible implications. It’s frustrating when we stick to old ways just because “that’s how it’s always been done,” especially when those ways perpetuate discriminatory systems. Consider this: women have only been able to get a business loan without a male co-signer for 36 years. The 9-5 workday was introduced in 1926 when only about 20% of the “workforce” was women, essentially ignoring their unpaid household labor. As work changes, I hope we all scrutinize and challenge these arbitrary systems.

What is the value of a bachelor's degree? What is the future of employee training? How is AI changing teams and employees?

The marketing world is changing FAST. ?? AI is transforming how we work, and traditional structures might not hold up. What is the impact on marketing teams when AI is changing the skills we need? How do we reskill and upskill for the future workforce, and rethink team structures for success? #marketing #artificalintelligence #futureofwork #marketingstrategy #talenthacking

What if everyone quit corporate? It was just made up anyway, why can’t we make up a new way of working? Embracing the principles of crafting a portfolio career would usher in a workforce defined by flexibility, diversity, autonomy, and resilience. It would be a move towards a more dynamic and adaptable work model - some might even call it ‘Modern’.

The pandemic sparked a shift in my relationship with work. As an elder Millennial, I once tied my self-worth to corporate success, seeing it as validation. However, I realized that companies never truly valued me as an individual. They didn't care about my identity as a single mother, introvert, or neurodivergent person. The corporate grind is a facade, and I'm advocating for a revolution in how we perceive work. Now, I no longer base my self-worth on my job or career. I refuse to let companies infringe on my time or boundaries. Recognizing that I'm the asset generating profits, my confidence has soared. While corporate work offered stability, I've discovered true safety lies in creating it for myself. By embracing challenges, diversifying my income, and taking risks, I've found more security than ever before.

61% of employees now rank personal freedoms to work when, where, and how best suits them as a top priority according to a Gallup Study. Job stability, once the cornerstone of employment, now holds less sway with only 53% of respondents prioritizing it. This shift in priorities is unsurprising when the possibility of layoffs is wielded like a sharp threat by companies to keep employees from seeking a better way to work.

In today’s rapidly evolving corporate landscape, traditional ideas of job security and loyalty are giving way to a new era of individualism and personal empowerment. But what does this mean for you? Check out our latest article, "Ditch the Golden Handcuffs: Building a Portfolio Career," where we delve into the strategies and opportunities available for creating a career that aligns with your values and goals. From income diversification to prioritizing self-care, we've got you covered. Don't miss out on the chance to take control of your career and set yourself up for success. Read the full article on our website and start building your portfolio career today! #CareerEmpowerment #PortfolioCareer #PersonalDevelopment