Strategic Labs Advisory Consultants

Optimism around business in 2025 appears to be higher, with two out of three (65%) of marketers expecting improved trading conditions, though marketing budget expectations aren’t quite as positive, according to The Voice of the Marketer 2025, a report by WARC released based on a survey of more than 1,000 marketers worldwide. https://lnkd.in/eduHw8Rw

New research indicates that?Roku?remains the top connected TV (CTV) streaming device in North America, with a 37% share of the open programmatic ads sold on specific devices in third-quarter 2024. Samsung Smart TV (17% share), Amazon Fire TV (15%), Apple TV (11%), and LG (10.8%) round out the top-5 CTV platforms in North America. https://lnkd.in/gtVN2wDZ

Tech advancements, pressure from rivals converge to inspire an upgrade wave. A SCTE Cable Tech preview. https://lnkd.in/g5n_9Qx7

Research from Parks Associates shows that consumer habits continue to shift around video viewing – now 71% of US internet households use an SVoD service, 42% use an AVoD and/or FAST service, and 18% use a TVoD service. “Competition is fierce, and the pressure is on to offer unique, immersive content and to have that content available on multiple platforms,” said Elizabeth Parks, President and CMO, Parks Associates. “Consumers today are fatigued by the disjointed surplus of streaming options available. Now, 46% of households have five or more streaming services; average spending has dropped from $80 a month six months ago to $63 a month.” https://lnkd.in/ej5RXNdx

Spending on digital video advertising is expected to jump 16 per cent to $62.9 billion in 2024, according to the IAB. The increase comes after a 15 per cent increase in 2023 and a 21 per cent hike in 2022 and outrun the growth in total advertising spending. https://lnkd.in/gyp8Yxx7

See you in Amsterdam! IBC 2024 has unveiled a host ofnew show features fuelling networking, learning, collaboration and business opportunities at this year’s event, which takes place in the RAI Amsterdam on September 13th-16th?.?https://lnkd.in/e7gcbnmF

Newsrooms' initial reaction to AI as a threat has softened somewhat, and a growing number of newsrooms are moving toward deals with tech companies that will allow their content libraries to be leveraged to train AI tools. https://lnkd.in/g--4PR54

CleverTap has released its market research report?The AI Edge in Customer Engagement.?The report sheds light on how AI is the next frontier in the customer engagement domain and how brands can implement AI for the right use cases and gain maturity in AI adoption to drive a boost in conversion and growth in business value. https://lnkd.in/gmJ3gNkt

NAB underscored that progress in media and entertainment shows no signs of slowing, with AI and cloud integration, tech innovation and personalisation taking centre stage. https://lnkd.in/gwi9Xsbm

ixty-nine per cent of US CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications, according to a study,?The Big Shift: Wave III, from connected TV and cross-screen advertising specialist LG Ad Solutions. https://lnkd.in/esxuGd4Q